Social marketing seeks to develop and integrate marketing concepts with other approaches to social change and aims to influence behaviors that benefit individuals and societies for the social good. The study investigates the type and level of influence of social marketing on customer behavior in tourism companies in Baghdad (Iraq). The sample size of the study is 135 people comprising directors, assistant directors, and marketing staff in tourism companies in Baghdad. A questionnaire was used as a tool to collect data and information, and was prepared by the researcher after it underwent validity, stability, and arbitration tests. The data was analyzed using the statistical program (SPSS v. 25, AMOS v. 23) and statistical methods have been

  يهدف البحث إلى بيان ماهية نظام معلومات ادارة الموارد البشرية المصرفي فضلا عن التعريف بمفهوم اعادة تصميم الوظائف في المنظمات المصرفية اضافة الى تحديد اطر علاقة الارتباط والتاثير بين المتغيرين في قطاع المصارف العراقية بغية تحديد عدد من الوسائل التي يمكن ان تعتمدها الادارات المصرفية في سبيل بناء نموذج عمل متكامل يربط بين مخرجات نظم المعلومات واعتمادها في عملية اعادة تصميم علمية وممنهجة للوظائف و تبر

      يعد موضوع الرساميل الفكرية من المواضيع الحرجة في نجاح وتميز المنظمات بالأخص اذا ما تم ربطه بإدارة خبرة الزبون، وبسبب ما تتسم به البيئة العراقية من حركية اثرت على جميع القطاعات ومنها القطاع المصرفي ،كان من المهم البحث في  انواع الرساميل الفكرية وعلاقتها بإدارة خبرة الزبون خصوصا عند مدراء المصارف الأهلية، تكمن اهمية البحث في ارتباط  متغيراته ببناء القدرات الاستراتيجية للمصارف لتحقيق التميز والاست

The management of the overall quality (TQM)) of the philosophies that gained the attention of a large number of leaders and managers, practitioners and academics, as one of the prevailing management philosophies and desirable in the current period, is associated with the concept of quality itself, which shows the overall features and characteristics and attributes that related to the service and meet the needs of beneficiaries phenomenon and full, as was the concept of strategic performance with a significant level of interest from organizations because it is closely linked to the success of the organization in light of the changing competitive environment. These were the study in an attempt to see how a clear vision of the unive

Infographics have the capability to organize and display information in a way that is easy for viewers to retrieve and make observations. While infographics have been successful in various fields, their potential benefits in composition writing have not been explored. The primary objective of this study is to investigate the perspectives of Iraqi EFL students who used infographics as an educational technology tool in composition writing, and to identify how gender influences students’ performance when using infographics in EFL writing classes. The significance of this study lies in its integration of infographics as an educational technology tool for teaching writing, aligning with the current trend of technology integration in ed

المُستلخص:

      يتناول هذا البحث موضوعاً يتركز في جانب تحديد مفهوم ومحتوى الإستراتيجية. وقد أشارت الأدبيات إلى عدد من المحاولات التي هدفت إلى تلمس مفهوم ومحتوى الإستراتيجية في منظمات الأعمال، غير أن تلك المحاولات- على الرغم من ندرتها- كانت تتسم بغلبة الأطر النظرية والتعبير عن المفهوم، بالإستناد إلى حوارات فكرية وإرهاصات ذات علاقة بمفهوم ومحتوى الإستراتيجية.

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The study tackles the market orientation and the organizational learning as independent variables each included three sub-dimensions, and the variable of business performance as affiliated variable. These three variables have interacted to form the framework around which the study revolves. Since the banking sector has become an important part of which service sector is made, as well as it represents the basic pivot for the process of building and the development of the economies of countries, the Iraqi banking sector have been taken to be the sample of this study. A nonrandom sample of nine Iraqi banks was chosen, including four state banks (Al-Rafdain, Al-RaSheed, Industrial Bank, and Agricultural), and five private banks (Bagh

هذه الرسالة هي دراسة للمتغيرات الاجتماعية الخاصة بالعائلة العراقية والمتغيرات المرتبطة بما يحصل في المجتمع واثرهما على انواع التغيرات
التصميمية الحاصلة للدور السكنية بعد انشائها. اذ يكون البحث معالجا لمشكلة عدم وضوح المعرفة الدقيقة عن نوع العلاقة بين الظواهر الاجتماعية من
جهة وظواهر التغير والتحوير الحاصلة على الدور السكنية المنشأة، عند إشغالها من قبل الأسرة وذلك في العراق عموما وبغداد على وجه الخصو

The factors influencing the financial market are rapidly becoming more complex. The impact of non-financial factors on the performance of a company’s common stock can increase in ways that were not previously expected. This study investigated how brand capital affects the risk of stock prices in Iraqi private banks listed on the Iraq Stock Exchange failing by identifying the likelihood of a crash caused by a negative deviation in the distribution of returns on ordinary shares. As a result, the current study’s concept is to review an analytical knowledge framework of the nature of that relationship, its changes, and its impact on the pricing of ordinary shares of the banks of the researched sector for the years 2009 to 2017, as w