This research aims to analyze the impact of effective manufacturing strategy on total productive maintenance. Effective manufacturing focuses on improving product quality, increasing productivity, and reducing costs, while total productive maintenance focuses on maintaining machines and equipment in good operational condition and high efficiency. The research seeks to understand how to achieve integration between these two dimensions to achieve excellent performance in manufacturing operations. The study was conducted using the General Company for Battery Manufacturing as a research community, with a sample size of 60 individuals. The research found significant results, including the fact that using an effective manufacturing strategy leads to improving the effectiveness of total productive maintenance by contributing to maintenance execution, improving maintenance scheduling and resource planning in manufacturing and energy. The integration between effective manufacturing strategy and total productive maintenance is achieved through the support and commitment of top management to continuous improvement, forming specialized maintenance teams, fostering a maintenance awareness culture, predicting failures, and training and educating employees on the benefits and advantages of total productive maintenance