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The effect of differentiation strategy on achieve competitive advantage: survey comparison between the companies maintenance service
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Is to obtain competitive advantage legitimate objective pursued by all organizations to achieve, because they live today in environments of rapid change and dynamic in order to meet the demands of the customer changing as well as intense competition between the organizations, which requires them to get the location of competitive markets in order to do this will remain to do the building and strengthening competitive advantage to be able to achieve, but that this feature is not easy and is not only through the identification and use of a successful strategy for a competitive standard and then manage it successfully. Hence the research problem of determining the sources of differentiation strategy and its impact on the dimensions of competitive advantage compared between the companies maintenance service, which was chosen as a society to conduct the study, namely, (Bladi a company for my car services and machinery Co., Ltd., and Baghdad Car Maintenance Ltd. and Kia Iraqi international Commercial trade agencies). So it grew out of this research to determine the importance of highlighting the actual role of general strategies and specific differentiation strategy to achieve competitive advantage for organizations, as one of the main pillars of the task that must be based upon the national economy, after growing competition in the environment industry due to the entry of goods in foreign markets in recent times, as the way which enhances the prestige of the Organization in the turbulent environment, and meet the challenges to stay away from the traditional method of competition during the break rules, and build sustainable competitive advantage that can not be replicated or reproduced benefits, and this reinforces the importance of research to improve the performance of Iraqi firms.  Therefore, the research aims to study the reality of companies maintenance service and diagnosis of their core competencies in building a differentiation strategy that achieve competitive advantage in the industrial sector, the study of the negative aspects avoided by finding appropriate solutions to them. And to identify the ability of Iraqi organizations in achieving competitive advantage over its competitors, by building a sound strategy of differentiation. So you must test the relationship between the moral and strategic differentiation and competitive advantage, so as to enhance understanding of management on this subject. To achieve the objectives of the research, two hypotheses were formulated two main "There is a significant correlation between the dimensions of competitive advantage and differentiation strategy." And "The differentiation strategy a positive influence in the dimensions of competitive advantage." They found a set of conclusions, including: The back of each company in the researched companies were able to gain a competitive edge, but the dimensions are different from the other to varying degrees, allowing them an opportunity to strengthen these dimensions in order to continue and grow. And the emergence of a strong correlation to some extent between the dimensions of competitive advantage and differentiation strategy, where it came from Bladi Company ranked first in terms of interdependence of variables and then Baghdad, a company refers to the coherence variables greatly and effectively. The International Corp. Iraqi trade agencies were the results indicate the existence of linkages acceptable but need to activate, in some dimensions more to make the coherence between the dimensions of competitive advantage and the differentiation strategy more effectively.

   he most important recommendations is to raise awareness of the importance of Tradition companies pursued a strategy of differentiation through which it can achieve a competitive edge to survive and continue. Finally, must be the philosophy of lowering costs and delivery performance of the all the companies maintenance service and attention to quality through the provision of services beyond customer expectations, and have the company's ability to change the type of service according to customer needs, and adopt the service companies innovation priority, competitive through its focus on research and development.

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Publication Date
Sun Jan 01 2023
Journal Name
Materials Today: Proceedings
Preparation, characterization and preliminary cytotoxic evaluation of 6-mercaptopurine-coated biotinylated carbon dots nanoparticles as a drug delivery system
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Publication Date
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Synthesis, Characterization and Anticancer Activity of Chitosan Schiff Base / PVP Gold Nano Composite in Treating Esophageal Cancer Cell Line
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In the present paper, chitosan Schiff base has been synthesized from chitosan’s reaction with the salicyldehyde. The AuNPs was manufacture by extract of onion peels as a reducing agent. The Au NPs that have been prepared were characterized through the UV-vis spectroscopy, XRD analyses and SEM microscopy. The polymer blends of the chitosan Schiff base / PVP has been prepared through using the approach of solution casting. Chitosan Schiff base / PVP Au nano-composites was prepared. Nano composites and polymer blends have been characterized by FTIR which confirm the formation of Schiff base by revealing a new band of absorption at 1651cm-1 as a result of the (C=N) imine group. SEM, DSC and TGA confirms the thermal stability of

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Publication Date
Mon Aug 01 2022
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Evaluation of Turkish Delight Prepared With Pigments And Essential Oils Extracted From Clementine (Citrus Clementine) Peels As Natural Antioxidants
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This experiment presented essential oils by GC/MS, pigment content, and their antioxidant activities as well as sensory evaluation of delight samples. Limonene (66.88%) was the most prevalent yield. The peels of clementine had DPPH and ABT Scavenging activity. All levels of pigment extract had better scores for all sensory values and recorded acceptable scores in terms of appearance, color, aroma, and overall acceptability compared to control delight. Besides, delight samples containing 15 mg astaxanthin pigment extract showed maximum sensory scores compared to other samples and control delight. On the other hand, the product was less acceptable to the panelists compared to control in the case of the addition of 3.75 mg astaxanthin pigme

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Publication Date
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Publication Date
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Publication Date
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A chemometric method, partial least squares regression (PLS) was applied for the simultaneous determination of piroxicam (PIR), naproxen (NAP), diclofenac sodium (DIC), and mefenamic acid (MEF) in synthetic mixtures and commercial formulations. The proposed method is based on the use of spectrophotometric data coupled with PLS multivariate calibration. The Spectra of drugs were recorded at concentrations in the linear range of 1.0 - 10 μg mL-1 for NAP and from 1.0 - 20 μg mL-1 for PIR, DIC, and MEF. 34 sets of mixtures were used for calibration and 10 sets of mixtures were used for validation in the wavelength range of 200 to 400 nm with the wavelength interval λ = 1 nm in methanol. This method has been used successfully to quant

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