The aim of this paper is to determine the effect of nostalgia marketing on consumers’ purchase intention and demographic factors. Nostalgia marketing is one of the marketing ideas that some organizations use it to attract customers by evoking memories or heritage in their minds. This method would affect the emotions and feelings of people, which may raise their desire to buy. The questionnaire was used as a tool for data collection, and it was distributed to a random sample of 512 individuals. A sample is a group of individuals who have seen small sculptures displayed in shops inside Babylon Mall in Baghdad. The small sculptures show the life of Baghdadis in the fifties and sixties of the last century. Statistical software was used for

Abstract

The current research aims to identify the role of family upbringing methods in shaping adolescent gender identity disorder, to identify the causes, components, and disorders of the gender identity of adolescents, and to develop practical visions and suggestions to reduce and stop gender identity disorder completely. Due to the sensitivity of the topic, a questionnaire of five open-ended questions was posted on Facebook to collect the needed data, where (20) respondents answered these questions. The researcher took these (20) respondents as the study sample. The results revealed that excessive emancipation within the family, failure to employ family protection laws, and failure to monitor and follow up on

The study seeks to examine the level of personal efficacy and its relation to mental alertness among university students. Besides, the statistically significant differences in regard of students' gender, and the correlation between male and female. To do this, the researcher adopted two scales: one to measure the personal efficacy which was made up by (abed al-jabaar, 2010) included (26) items, and the other to measure the mental alertness that designed by (abed Allah, 2012) included (36) items. A total of (120) student were selected randomly from three-different colleges at the Al-Mustansiriyah University for the academic year 2016-2017. The findings revealed there are no significant differences among students in regard of the personal

Constructing The Psychological Tranquility Scale of the University of Baghdad Students
The research aimed to :
- Constructing the Psychological Tranquility Scale of the University of Baghdad Students.
- Appointing the psychological content standard for the accepting Answer of student about the scale.
The research Sample was (414) boy and girl from Baghdad University Students for the Studying year (2008-2009), So the Scale of the Psychological Tranquility Scale was bilt on them in good psychometric properties from truth Factor analyzing which was its super saturation was reached to (50) item from its items a value more than the super sutution norm (0,30) for kaizer, also the firm value was Relaibility for the scale by the way

من الجدير بالذكر أن تدني المهارات الاجتماعية أو فقدها لدى الأطفال المعاقين عقلياً يؤدي إلى ظهور مشكلات سلوكية سلبية مما أدى بالباحثة التصدي إلى هذه المشكلة من خلال تحسين المهارات الاجتماعية للأطفال المعاقين عقلياً قد يسهم في زيادة تفاعلهم الاجتماعي سواء مع أقرانهم او مع العاديين وهو ما قد يعيقهم على اكتساب السلوك التكيفي لذا ارتأت الباحثة ان تعد برنامجاً تدريبياً لتنمية المهارات الاجتماعية لدى المعا

The research aimed at identifying  the level of Acute stress disorder  and orientation towards supplication among the wives of the martyrs and knowledge of the two levels according to the age groups, academic achievement and profession. Sample of (72) wife of a martyr, and the results of the research indicated that the wives of the martyrs have symptoms of distress disorder and have adherence to the supplication to alleviate that disorder, as well as the results indicated that there are statistical differences in distress disturbance according to the variable of age groups, the profession variable and the variable of enrollment The academic year. As for the measure of the trend towards supplication, there are no statistical dif

This study aimed to measure the innovative thinking and cognitive cessation among university students. The sample consisted of (400) male and female students at al Mustansiriya University for the academic year (2018/2019). The results of the study showed that there are differences in innovative thinking and cognitive inhibition according to the gender variable in favor of males. There is a positive relationship between innovative thinking and cognitive inhibition. In light of these findings, the researcher presented a set of conclusions and recommendations.

إستأثر مفهوم قوة التحمل النفسي (Psychological Hardiness)      رغم حداثته نسبياً بأهتمام العديد من الباحثين والدارسين . وحاولت الدراسات إبراز دوره المهم والفاعل في منع حدوث التأثيرات السلبية المتوقعة التي تحدثها ظروف الحياة الضاغطة على قابلية الفرد بصورة عامة ولا زال الاهتمام مستمراً في التحقق من هذا الدور . وتحاول الدراسة الحالية أن تلقي مزيداً من الضوء على هذا المفهوم وطبيعته مما يز

يعاني كل منا في فترة من فترات حياته من النقص في نواحي مختلفة ربما ينتهي هذا الشعور بعد فترة وربما يبقى لفترة من الوقت الا ان من المهم التعرف فيما اذا كان هذا الشعور ذأ تأثير ايجابي او سلبي ونقصد به اذا كان ايجابيا فان الفرد سيحاول تعويض هذا النقص بشكل يطور فيه نفسه وقدراته لسد هذا النقص بينما السلبي فان الفرد قد يلجأ الى الانتقام او ايذاء الاخرين بسبب هذا الشعور مع ما يرافق هذا الشعور من انخفاض في تقدير الذ

Situational regret and its relation to the vitality of conscience among university students The research seeks to identify situational regret and its relation to the vitality of conscience among university students, identify the significant differences in regard with students’ gender, and identify if there is a correlation between situational regret and the vitality of conscience. To do this, two scales were adopted; one to measure situational regret consisted of (31) items, which was designed by (Al-badrani, 2006), besides, costa and macrys’ (1992) scale that translated in Arabic language by (Al-qaisy, 2013). It composed of (35) items. Total of (120) male and female students were collected from three-different colleges (science, art