The aim of this paper is to determine the effect of nostalgia marketing on consumers’ purchase intention and demographic factors. Nostalgia marketing is one of the marketing ideas that some organizations use it to attract customers by evoking memories or heritage in their minds. This method would affect the emotions and feelings of people, which may raise their desire to buy. The questionnaire was used as a tool for data collection, and it was distributed to a random sample of 512 individuals. A sample is a group of individuals who have seen small sculptures displayed in shops inside Babylon Mall in Baghdad. The small sculptures show the life of Baghdadis in the fifties and sixties of the last century. Statistical software was used for

The study aims to identify the cognitive bias and the level of emotional thinking among university students, besides, identifying the significant differences between male and female students regarding those two variables, and determine if there is a correlation between cognitive bias and emotional thinking. To this end, two scales were adopted to collect needed data: cognitive bias scale designed by (Al-any, 2015), composed of (14) items, and emotional thinking scale designed by (Abdu Allah, 2017), consisted of (27) items. These two scales were administered to (140) students composed the study sample. They were chosen from four different colleges at Al-mustansiriyah University for the academic year (2017-1018). The findings revealed that

A school uniform is an international educational phenomenon , and that each
state through its pedagogical educational system imposes uniform hopping for goals
and visions that complement their theoretical framework, because of its extreme
importance that benefits the school administration, parents and pupils . The carried
out researches unanimous in various parts of the world on its importance,
including : the achievement of equality between students and strengthen their
affiliation to the school as well as the good appearance , and reduces competition in
the clothing and the maintenance of order in the classroom and school as well as
increases the seriousness and focus of students to study and make them known bot

من الجدير بالذكر أن تدني المهارات الاجتماعية أو فقدها لدى الأطفال المعاقين عقلياً يؤدي إلى ظهور مشكلات سلوكية سلبية مما أدى بالباحثة التصدي إلى هذه المشكلة من خلال تحسين المهارات الاجتماعية للأطفال المعاقين عقلياً قد يسهم في زيادة تفاعلهم الاجتماعي سواء مع أقرانهم او مع العاديين وهو ما قد يعيقهم على اكتساب السلوك التكيفي لذا ارتأت الباحثة ان تعد برنامجاً تدريبياً لتنمية المهارات الاجتماعية لدى المعا

Статья посвящена  использованию различных  приемов формирования интереса к русскому языку, прежде всего, через включение в процесс обучения русскому языку использование Интернета, видеофильмов и чтение классической литературы на русском языке. Включение в процесс обучения коммуникативно-значимого, аутентичного страноведческого и культурологического материала способствует совершенствованию к

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تعد ضغوط التعلم من المتغيرات المهمة في العملية التعليمية، وهي من أكثر المشكلات شيوعاً بين الطلبة في الجامعات والمراحل التعليمية الأخرى، وترتكز ضغوط التعلم على فكرة شعور الطلبة بالضغط أثناء الدراسة، وشعورهم بالتعب من الدراسة، ونفورهم وخوفهم وجمودهم عن إنجاز المهام الموكلة إليهم، وكلما طالت مدة التعرض لضغوط التعلم دون محاولة مواجهة أسبابها، كلما ظهرت تغيرات أكثر في الحالة النفسية والفسيولوجية للشخص. وقد جا

The social support is considered one of the most important constituents of
society and the one which can ensure its unity.
The resources of social support are different accordind to the variety and
the multiplication of the net – work of the social relationships that are
established among the individuals. The importance of this variable is evident
in the emolional adaptation and the mental health as well as its role in mitigating of the illness threating and in accelerating the recovery. social support can enhance the individuals ability to tolerate and face the emotional
and physical problems in the time of cris and stressful life conditions.
The most important results are shown as follows :
1- It was

يعاني كل منا في فترة من فترات حياته من النقص في نواحي مختلفة ربما ينتهي هذا الشعور بعد فترة وربما يبقى لفترة من الوقت الا ان من المهم التعرف فيما اذا كان هذا الشعور ذأ تأثير ايجابي او سلبي ونقصد به اذا كان ايجابيا فان الفرد سيحاول تعويض هذا النقص بشكل يطور فيه نفسه وقدراته لسد هذا النقص بينما السلبي فان الفرد قد يلجأ الى الانتقام او ايذاء الاخرين بسبب هذا الشعور مع ما يرافق هذا الشعور من انخفاض في تقدير الذ

Abstract

This study aims to identify the empathy of University Students, as well as the significant differences in sympathy in terms of gender and specialization. To achieve the aims of the study, a scale of empathy was administered to a sample of (450) students collected randomly from Baghdad university. The results showed that the study sample has a level of empathy. There is a significant difference between males and females in empathy, in favor of the female students. There is no significant difference in empathy in terms of specialization (scientific, humanities), and the interaction between males and females. The study came out with a number of recommendations and suggestions.