The aim of this paper is to determine the effect of nostalgia marketing on consumers’ purchase intention and demographic factors. Nostalgia marketing is one of the marketing ideas that some organizations use it to attract customers by evoking memories or heritage in their minds. This method would affect the emotions and feelings of people, which may raise their desire to buy. The questionnaire was used as a tool for data collection, and it was distributed to a random sample of 512 individuals. A sample is a group of individuals who have seen small sculptures displayed in shops inside Babylon Mall in Baghdad. The small sculptures show the life of Baghdadis in the fifties and sixties of the last century. Statistical software was used for

The old ways of education has not been able to achieve the ultimate goal in the development of the child's personality and prepared for public life , so shall educators to adopt modern methods of learning such as cooperative learning , which takes into account the considerations psychology of children and their level of mental , as the collective learning is important for children mighty and vulnerable children and so by placing the child in front of something significant tangible and choose topics of relevance to the concerns of the child himself . ( Maroni , 2008 : 101-102 ) . Consisted importance of research of the most important goals of community child care and upbringing proper education to create him a good citizen intact,

The research aims to measure short-term memory capacity for the kindergarten children, the researcher has prepared measure short-term memory capacity test for (4-6  years) Consists of two parts, Auditory memory, consisting of (4) items And visual memory, consisting of (5) items. Selected sample (340) children from for the kindergarten children.

     To verify the skills validity adopted the skills, Researcher used indicators which are logical  validity , Through the items  experts' examining logically. and construction validity through som of the indicators which are the discriminatory power of the items.    In order to prospect the constancy the research

Objective: The study aims at evaluating the psychological support and discharge plan from the hospital provided by nurses for woman undergone hysterectomy.
Methodology: The study uses descriptive design and non-probability (convenient) sample which is consisted of (40) nurses from (8) teaching hospitals in the City of Baghdad within the maternity wards. The study is carried out from 11 November 2020 to 27 June 2021. A observational tool is developed to evaluate the psychological support and the discharge plan after surgery. Content validity and internal consistency reliability are determined through pilot study. Data are collected through the use of the questionnaire and data are analyzed through the use of descriptive and inferentia

The current research was aimed at the following:
1. Measurement the Ambivalence among University students.
2. Identify the differences in Ambivalence among University students according to variable of Specialization (scientific / literary).
To achieve this aims of the research, the researcher set up the instrument is scale of Ambivalence that consistent (19) item. And the researchers applying this scale on the sample amounted to (200) among University students. Then after data processing statistically, the researchers reached the following results:
1. University students have Ambivalence.
2. There is no is differences in Ambivalence among University students according to variable of Specialization (scientific / literary).<

Increased interest in the subject of the image because of its great and growing link to the life of the individual and society and its impact on the overall political, economic and cultural conditions. This interest is no longer confined to the images of people or institutions, but has become beyond that to the images of countries and peoples and the impact on bilateral relations between them,

However, we find that the image of the Iraqi abroad remained vague and has not been scientifically recognized and the most that we can generalize are the features of the image of Arabs and Muslims abroad; and assume that the image of the Iraqi applies to them as the Iraqi is in the end an Arab or Muslim.

Based on this, the research

The research aims at constructing a Scale of Kindness phenomenon among university female students and elicit criteria to it, It also recognizes the differences in kindness levels among female students according to variables (specialization, academic grade, social status, and the age). The sample consists of 534 female students who were selected randomly. The two researchers rely on experience and the results of questionnaire, The questionnaire is given to 130 female university students from different colleges as well as their acquaintance with literary works witch dealt with kindness , The scale consists of 39 items , It has psychometric characteristics (Validity and Reliability) . The criterion (Z) is extracted from it and throu

This research includes an analytical and critique study for the version of the University Service Law No.23 for the year 2008, containing all its aspects and failure whether in its legislation or its applications.

This research aims to analyze and explain the economic advantage to the concepts and measures that are related with added economic value.

Added economic value is considered as one of efficient tools which evaluates the performance of corporated  industrial companies. in addition to that the research studied the traditional accounting measure which is used in evaluation of the project and industrial companies.

The research tested and analyzed the added economic value measure in some industrial companies and reached to a major recommendation:

1. We must replace the traditional measure by the new measure that accounts the added value.
2. We have to train all the workers whom working in the levels of a

This research aims to knowledge of the scope of applying the international specification of which is regarded to occupational health and safety management system (OHSAS 18001) second edition for year 2007 by The AL-Mammon Factory / The General Company For Vegetable Oils Industry in order to diagnosis the gap between specification requirements and reality by using the checklist made based upon the items of the specification, after translating the English copy into Arabic. The results of the research and analysis that occupational health and safety management system in comparison to the specification requirements in all of its main items, which was (%22.26) applied and documented partly, this refer to the existence of great gap (%7