The research aims to study the elements of attraction in television advertising and determine their relationship to consumer preferences, the extent to which the sample (250) watches television advertisements, and the motives for viewing. Males and females, and the statistical program spss was used to analyze the results using percentages, arithmetic mean, correlation coefficients ch2, Pearson’s coefficient and Alpha Cronbach for the stability of the test, and the research came to the conclusion that the percentage of watching television advertisements is good motivated by the identification of new goods and services in the market, as advertisements sometimes achieve consumer preferences, and the most prominent The forms that appeal to the sample are the lyrical form in the presence of favorite stars and celebrities as they are the most attractive methods in advertisements, and we found that the relationship is not significant between the motives for viewing advertisements and achieving consumer preferences. between the methods of attraction in advertising and the extent to which the advertisement achieves the preferences of the to a consumer.
The objectives of research to identify the maximum consumption of oxygen index (VO2max) predictable by knowing the concentration of lactic acid after the maximum physical effort and determine the percentage contribution of the concentration of lactic acid in the maximum consumption of oxygen index (VO2max) and find the equations of predictive indicator under study suppose the researchers that there is a statistically significant correlation between reduction index Aqsa for the consumption of oxygen and the concentration of lactic acid after the maximum physical effort and physical effort maximum influence constant variable under study and the researchers used the descriptive style of one group were identified variables of the maximum consum
... Show Moreوضع (woodruff and siddoway, 1965) معادلة لتقدير مفقودات التربة بواسطة التعرية الريحية تدعى (معادلة التعرية الريحية (WEQ، إذ يعطي حل هذه المعادلة الكمية القصوى للتعرية الريحية تحت ظروف حقلية معينة، وتعتبر دليل في تحديد الأساليب الضرورية لمعالجة التعرية الريحية في تلك الظروف (الطيف وآخرون، 1991). تهدف هذه الدراسة إلى معرفة مدى تأثير التغيرات المناخية في منطقة السماوة جنوب العراق وبغداد وسط العراق طوال فترة 34 سنة في قيم مفقودات
... Show MoreSteps were taken to obtain the Kojic acid crystals from local fungal isolation A. flavus WJF81 by separating the fermentation products from the fungus mycelium from the production plant at the centrifuge at a speed of 5000 cycles for 10 minutes. The extraction was followed by ethyl acetate then supernatant concentrate by using rotary evaporator, and dried with heat oven 37ºC. Long, yellowish, pristine acid crystals were obtained that examined the optical microscope with a magnification force of 10x and 40x. The melting point of kojic acid was determined between 152.9-153.5 °C Results of the diagnosis of Kojic acid by applying High pressure liquid chromatography HPLC technique showed that the acid was at one peak, which was close to the
... Show MoreIt was found that there was a significant correlation between all tests of the mechanical and electrical activity of the heart (systolic force FC, stroke volume SV, end-diastolic volume, EF volume, and left ventricular volume during diastole LVDD) with the test of the oxygen-phosphating energy system (Markaria). - As safe (Margaria-Kalamen( It was found that there is a significant correlation between all tests of the mechanical and electrical activity of the heart (myocardial systolic force FC, stroke volume SV, end-diastolic volume EDV, and the percentage of heart pumpingEF blood, and left ventricular volume during diastole (LVDD) with the Lactational Oxygen Energy System Test (Wingate Test 30 Second(
يهدف البحث إلى الكشف عن تأثير الممارسات الأخلاقية الجامعية (السلبية والإيجابية) في تحديد مستوى جودة الأداء الجامعي، اختار الباحثان عينة من كليات الإدارة والاقتصاد في جامعات المنطقة الجنوبية مجالا للدراسة، واعتمد فرضية مفادها (يعتمد مستوى الأداء الجامعي على تجنب الممارسات السلبية في السلوك الأخلاقي الجامعي والالتزام بالممارسات الإيجابية). توصل البحث إلى مجموعة من الاستنتاجات من
... Show MoreAdvertising is an important and influential tool in various commercial operations, as it represents a means of communication that depends on influencing individuals or society as a whole, working on a link between the producer and the consumer, so the importance of advertising appears in two dimensions, the first is economic represented in its role in achieving economic growth for the facility, while the social dimension lies in its role By influencing the behaviors and ideas of individuals, and from here it appears to us the importance of formulating, organizing and designing the advertising message that advertising agencies resort to in their advertising campaigns. Orientation, definition, and raising the level of the advertising messa
... Show MoreThe paper deals with the contemporary American playwright, Kenneth Bernard,
and his Theatre of the Ridiculous. This theatre, which originated in the 1960s and
1970s, aims at undermining dramatic and social conventions, and political,
psychological, sexual, and cultural categories. It makes use of mass culture
entertainment in America (television, popular songs, old movies, the circus) in its
attempt to make us recognize the world as “ridiculous,” a world which is both
brutal and farcically trivial and insignificant, a world of ruthless powers, of freaks,
clowns, and victims, of hysteria and absence of truth, a world, as Bernard describes it,
“without hope, mercy, history, or any saving sociology or ideology.
Most media studies on the development of the agenda have focused on the relationship between the content of the media and the audience of these media, and the extent of its impact on the agenda of the media, in addition to comparing it to the extent of interest in the agenda of those means. While in the construction of the agenda, we focus on the relationship between news sources and the media and the role of these sources in the process Building the agenda.These sources are institutions, parties, pressure groups, interest groups, the head of state and other media. The impact of these sources on the process of building the agenda are shown through the process of the selection of resources by the channel and communicators, and the technic
... Show MoreThe objective of the research was to evaluate consumer purchasing behavior through the Internet, such as consumer behavior, reasons for buying online, purchasing advantages over the Internet, personal variables (gender, age, marital status, education level, income, and income and job type). The questionnaire was adopted as a main tool in the survey of the views of a sample of consumers in Baghdad governorate (100) people and analyzed their answers using the statistical program SPSS in calculating the mean and standard deviation Centigrade, correlation coefficient (R) and test ( ). The main findings of the research were:
- There is a positive and positive relationship between consumer purchasing behavior via the Internet and