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THE SUSTANABLE MARKETING IMMUNITY OF TOURIST OF BUSINESS IN LIGHT OF THE PANDEMIC-CORONA (COVID-19) AN APPLIED RESEARCH IN TRAVEL AND TOURISM COMPANIES IN BAGHDAD: THE SUSTANABLE MARKETING IMMUNITY OF TOURIST OF BUSINESS IN LIGHT OF THE PANDEMIC-CORONA (COVID-19) AN APPLIED RESEARCH IN TRAVEL AND TOURISM COMPANIES IN BAGHDAD
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The research aims to how to deal with certain situation to ensure the continuous competitive excellence of business market under the situation of covid-19, especially how to deal with major challenges, identifying the capabilities of tourism industry, investigating the ability of tourism agencies to resist the dynamic change of both internal as well as external environment to ensure their sustainability.

The important here as the paper notice, is how to be efficient and trying to find solutions in order to grow and survive through choosing certain strategies that aligned the critical issues.

Thus to achieve this level, many scenarios planed that could adopt in case of such pandemic crises like (covid-19); certain techniques and methods drawn to re-engineer the process of tourism industry to ensure the sustain and sustain and survive. Tourism industry, like any other industries which affected either positively by unstable circumstances.

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Publication Date
Wed Jul 29 2026
Journal Name
المجلة المصرية للدراسات التجارية
التكامل المحاسبي والضرائب الخضراء لتحقيق التنمية المستدامة في قطاع النفط العراقي.
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The research aimed to demonstrate the role of accounting integration and green taxes in achieving sustainable development in the Iraqi oil sector. The research adopted the descriptive-analytical approach and was applied to a sample of (120) individuals specializing in the Ministry of Finance, the State Audit Bureau, and academic institutions, using a questionnaire as a data collection tool. The research concluded that there is a significant correlation and impact between accounting integration, green taxes, and the dimensions of sustainable development. The research recommended the necessity of adopting green technological innovation and activating the "polluter pays" principle to enhance environmental performance and support sustainability

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