Preferred Language
Articles
/
jeasiq-856
Knowledge of marketing and its impact on the performance of the company for the distribution of oil products –an exploratory study of the views of asample in the general company for oil products distribution/ Distribution Authority, Baghdad
...Show More Authors

This study seeks to address the impact of marketing knowledge dimensions (product, price, promotion, distribution) on the organizational performance in relation to a number of variables which are (efficiency, effectiveness, market share, customer satisfaction), and seeks to reveal the role of marketing knowledge in organizational performance.

In order to achieve the objective of the study the researcher has adopted a hypothetical model that reflects the logical relationships between the variables of the study. In order to reveal the nature of these relationships, several hypotheses have been presented as tentative solutions and this study seeks to verify the validity of these hypotheses.

For the purpose of application of this study practically on the ground and in order to test its hypotheses Iraq Oil Products Distribution Company has been selected as the study sample and Baghdad Distribution Commission has been used for the questionnaire tool in the collection of data from the field.

The size of the sample included in this study is (53) members of the senior management of the company and the SPSS statistical program has been used for the purpose of conducting statistical processing, and the study have arrived at a number of very important conclusions: -

1-The adoption of marketing of knowledge by the surveyed organization contributes to enhancing the effectiveness of its strategy.

2-The results showed an effective correlation of marketing knowledge in organizational performance and this confirms that the organization of the study sample has sought to achieve excellence in the performance by means of its technical and marketing staff which is able to achieve the desired level of performance.

 

The Most Prominent Recommendations: -

1- Recognizing the importance of specialization in the field of business, it would be wrong to find many of those responsible for marketing activity holding degrees in such fields as engineering or other disciplines, because there are differences between the field of engineering and the field of marketing so the organization officials should employ people with experience and degree in marketing or make for the lack of marketing knowledge through participating in marketing training courses to improve their performance.

2- Calling on the surveyed company to spread the concept of marketing knowledge among decision makers through conferences, seminars and training programs which aimed at raising awareness of the role played by this knowledge in the process of making strategic effective decisions by the organization, which will be reflected in this knowledge on organizational performance.

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Wed Apr 09 2025
Journal Name
مجلة الفارابي للعلوم الانسانية
الصورة النمطية للمرأة العربية في رواية لطيفة قصة للكاتب موشيه سميلانسكي
...Show More Authors

Publication Date
Sat Dec 02 2023
Journal Name
مجلة اكليل للدراسات الانسانية
تأثير المناخ على المقنن المائي لمحصول زهرة الشمس في محافظة ميسان
...Show More Authors

Publication Date
Mon Apr 15 2019
Journal Name
مجلة الحقيقة
الحماية القانونية للأراضي الرطبة في ضوء اتفاقية رامسار) الأهوار العراقية نموذجاً (
...Show More Authors

View Publication
Publication Date
Sun Jun 01 2008
Journal Name
Journal Of Economics And Administrative Sciences
تحليل – الكلفة – الحجم – الربح – في ظل نظام الكلفة على أساس الأنشطة
...Show More Authors

Recent advancement in production technologist of manufacturing processes have left an important effects upon cost structure. Moreover the problem for providing necessary and adequate information for managerial decision making.

Therefore the cost – volume – profit analysis under the new activity based costing has replace the old method for Analysing the relation between C.V.P with respect to profit planning and control.

In brief the C.V.P object is to discuss the effect of changes on profit resulting from changes in sales volume, cost of manufacturing and selling price.

This study consists of four chapters:

The first chapter dea

... Show More
View Publication Preview PDF
Crossref
Publication Date
Wed Jul 01 2015
Journal Name
Journal Of Educational And Psychological Researches
مدخل في سيكولوجيــة طب الاسنــان علم نفس طب الاسنــان (Psychology Dentistry )
...Show More Authors

When we study the history of dentistry we can investigate some methodology styles which  lead us to psychology – dentistry or take the relationship between psychology and dentistry, and this type of specialization  which is Medical psychology has its own methodology and subjects, as the historical sequence in this filed lead to how evolution occurred in this branch of medicine, which was accompanied by many factors , and this factor that contributed to the consolidation of the misconceptions about the social, family and the media culture and gave a distorted picture of Dentistry and the attending physician or dentist  and show  him as someone tough , ruthless and violent in his dealings and style , these pro

... Show More
View Publication Preview PDF
Publication Date
Thu Jun 01 2023
Journal Name
مجلة العلوم السياسية
الرؤية الصينية للتقارب الأمريكي مع تايوان في إدارة الرئيس جو بايدن
...Show More Authors

View Publication
Crossref
Publication Date
Sun Feb 07 2021
Journal Name
مجلة العلوم الاقتصادية والإدارية
تقويم كفاءة القطاع البلدي في محافظة الانبار باستخدام النهج اللامعلمي (DEA)
...Show More Authors

The research aims to measure, assess and evaluate the efficiency of the directorates of Anbar Municipalities by using the Data Envelopment Analysis method (DEA). This is because the municipality sector is consider an important sector and has a direct contact with the citizen’s life. Provides essential services to citizens. The researcher used a case study method, and the sources of information collection based on data were monthly reports, the research population is represented by the Directorate of Anbar Municipalities, and the research sample consists of 7 municipalities which are different in terms of category and size of different types. The most important conclusion reached by the research is that there is a variation in the efficien

... Show More
View Publication Preview PDF
Publication Date
Wed Dec 01 1999
Journal Name
مجلة کلیة الکوت الجامعة للعلوم الانسانیة
ما تمحّل له ابن جني من القراءات الشاذة في كتابه المحتسب
...Show More Authors

View Publication
Publication Date
Thu Nov 21 2024
Journal Name
مؤتمر
استراتيجية الأمن السيبراني ودورها في تحقيق أهداف التنمية المستدامة: العراق انموذجاً
...Show More Authors

Preview PDF
Publication Date
Sat Sep 01 2007
Journal Name
Journal Of Economics And Administrative Sciences
أثر تحليل كلف النوعية على أساس الانشطة في تحقيق الميزة التنافسية
...Show More Authors

يتطلب تحقيق تمايز الوحدة الاقتصادية في ظل استعمال تقنيات الأعمال الحديثة وازدياد المنافسة وعالمية الأعمال ضرورة الاهتمام بمستوى نوعية المنتجات وما تتطلبه هذه النوعية من كلف والتي تسمى بكلف النوعية، إذ ان العديد من الشركات العالمية قد قامت بدراسة وتحليل هذه الكلف ووضع برامج خاصة بها بهدف تخفيضها إلى أدنى حدٍ ممكن وبما يكفل تحقيق العديد من المنافع والتوفيرات في هذه الكلف وبما يرشد عملية اتخاذ القرارات

... Show More
View Publication Preview PDF
Crossref