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Knowledge of marketing and its impact on the performance of the company for the distribution of oil products –an exploratory study of the views of asample in the general company for oil products distribution/ Distribution Authority, Baghdad
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This study seeks to address the impact of marketing knowledge dimensions (product, price, promotion, distribution) on the organizational performance in relation to a number of variables which are (efficiency, effectiveness, market share, customer satisfaction), and seeks to reveal the role of marketing knowledge in organizational performance.

In order to achieve the objective of the study the researcher has adopted a hypothetical model that reflects the logical relationships between the variables of the study. In order to reveal the nature of these relationships, several hypotheses have been presented as tentative solutions and this study seeks to verify the validity of these hypotheses.

For the purpose of application of this study practically on the ground and in order to test its hypotheses Iraq Oil Products Distribution Company has been selected as the study sample and Baghdad Distribution Commission has been used for the questionnaire tool in the collection of data from the field.

The size of the sample included in this study is (53) members of the senior management of the company and the SPSS statistical program has been used for the purpose of conducting statistical processing, and the study have arrived at a number of very important conclusions: -

1-The adoption of marketing of knowledge by the surveyed organization contributes to enhancing the effectiveness of its strategy.

2-The results showed an effective correlation of marketing knowledge in organizational performance and this confirms that the organization of the study sample has sought to achieve excellence in the performance by means of its technical and marketing staff which is able to achieve the desired level of performance.

 

The Most Prominent Recommendations: -

1- Recognizing the importance of specialization in the field of business, it would be wrong to find many of those responsible for marketing activity holding degrees in such fields as engineering or other disciplines, because there are differences between the field of engineering and the field of marketing so the organization officials should employ people with experience and degree in marketing or make for the lack of marketing knowledge through participating in marketing training courses to improve their performance.

2- Calling on the surveyed company to spread the concept of marketing knowledge among decision makers through conferences, seminars and training programs which aimed at raising awareness of the role played by this knowledge in the process of making strategic effective decisions by the organization, which will be reflected in this knowledge on organizational performance.

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Publication Date
Thu Jan 02 2020
Journal Name
Arab Science Heritage Journal
الظاهرة اللغوية بين الوص ف والتفسير أث ر المفاهي م الكل ي ة في التوفيق بين الاتجاهين العقلاني والطبيعي في دراس ة اللغ ة البشرية
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This research investigates modern linguistics in terms of the “universality” concept, through which linguistics shifted its attention from the description of the phenomenon into finding an interpretation of it. Then it investigates what needs interpretation in the language

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Publication Date
Mon Jan 01 2018
Journal Name
Amazon
Gender and American Proverbial Discourse
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Publication Date
Mon Sep 03 2018
Journal Name
Al-academy
Structure and Melodic Sabean Mandaean
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The Mandaean religion of ancient and important religions in Iraq and Iran has its own rituals which are characterized by the use of singing and toning of speech. It began with the creation of human beings through a group of prophets. Peace be upon them. Researcher research problem, and explained the importance of research and objectives and limits and identify terminology. The second topic is the theoretical framework to include the history of the Sabean Mandaean, secondly their religious rites, sources, major books and secondary books for the Latin tribes of Mandaean. Finally, the researcher tackled the sources of their sacred books and previous studies. The third topic represented the procedures. The researcher dealt with the musical a

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Publication Date
Thu Oct 01 2009
Journal Name
Iraqi Postgraduate Medical Journal
Femal pattern alopecia and lipoproteins
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KE Sharquie, AA Noaimi, HA Salman, NA Hindy, Iraqi Postgraduate Medical Journal, 2009 - Cited by 1

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Publication Date
Tue Jan 01 2019
Journal Name
Opcion, Año
Active Learning And Creative Thinking
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Active Learning And Creative Thinking

Publication Date
Fri Oct 11 2019
Journal Name
Journal Of The College Of Education For Women
Slurring Phenomenon And Throat Voices
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Slurring Phenomenon And Throat Voices

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Publication Date
Wed Oct 25 2023
Journal Name
College Of Islamic Sciences
Conjunction meaning and applied models
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It is no secret to anyone the lofty classifications and wonderful investigations made by Muslim scholars in various eras, with which they removed the dust of ignorance from the nation, clarified the argument, and illuminated the path of education, especially in the legal sciences, which are the foundation of religion.

It is the life of hearts and the path of grammarians in this world and the hereafter.

Among those scientific classifications are the investigations they have written in the science of the principles of legislation, which have established the general evidence and the original rules to which practical legal rulings are referred. And as you know, it is the basis of Islamic jurisprudence, a means of knowing its

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Publication Date
Fri Mar 15 2019
Journal Name
Journal Of Baghdad College Of Dentistry
Gingival recession and periodontal therapy
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Background: Gingival recession is defined as the apical migration of the gingival margin below the cementoenamel junction (CEJ), resulting in exposure of the root surface and it is one of the main esthetic complaints of patients. The management of gingival recession and its sequelae is based on a thorough assessment of the etiological factors and the degree of tissue involvement.

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Publication Date
Sun Oct 01 2023
Journal Name
Medical Journal Of Babylon
Malocclusion traits and speech disorders
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Abstract<p>Speech is the ability of communication or expression of thoughts among people in spoken words. Human communication via speech is essential since any impairment in this process may have serious social and occupational consequences. Malocclusion is a possible cause of speech impairment in addition to many other etiological factors like hearing loss, neurological disorders, physical disorders, and drug abuse. This article throws light upon the association between speech disorders and malocclusion.</p>
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Publication Date
Thu May 31 2018
Journal Name
الاستاذ للعلوم الانسانية والاجتماعية
Tolerance between Christianity and Islam
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The Christian religion came in love and co-existence with all human beings, united in the minds of its people, including the great creation to form a strong unit of high ethics that contributes to the unity among the members of society and coexistence in security, peace and love of harmony.

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