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jeasiq-2081
The effect of sensory marketing in enhancing the mental image of the customer)Applied research(
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    The research aims to study the extent of the influence of the dimensions of sensory marketing on the perceptual mental image of customers, knowing the type of relationships that link the dimensions of sensory marketing with each other, no one from the researcher mentioned (as far as the researcher knows) the link between sensory marketing and mental image, from this point of view the main goal is determined, the effect of sensory marketing on the mental image taken from customers, as the research was conducted on a number of first-class restaurants represented (Chef City, Chili House, Mado, Fried Chicken Saj Alreef) and the research community was represented by the customers of the aforementioned restaurants, and a random sample was chosen that included (206) customers from the five restaurants customers. The questionnaire was the main tool in collecting data and information, as it was sent electronically and randomly to customers. Among the most prominent statistical methods are the standard deviation, the arithmetic mean, the Pearson correlation coefficient, and the simple linear regression coefficient, and the most prominent results reached by the research were the existence of an influence relationship of Sensory Marketing on the mental image built by customers around the restaurants in question, but it differs according to the restaurant, as well as the existence of a relationship A link between sensory marketing and the perceived mental image of the customer. The current research is considered a general review of the concept of sensory marketing and its effect in enhancing the perceived mental image of the customer

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Publication Date
Mon Jun 22 2026
Journal Name
Journal Of Babylon Center For Humanities Studies
المغول في كتاب " التاريخ الغياثي " لعبد الله بن فتح الله البغدادي الغياثي (ت بعد سنة ٩٠١ هـ / ١٤٩٥م
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Publication Date
Fri Jun 30 2017
Journal Name
Journal Of Madenat Alelem University College
دراسة خلايا البشرة والمعقدات الثغرية للسيقان والكساء السطحي لبعض المراتب من عائلة عرف الديك Juss. Amaranthaceae في العراق
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Gompharena globosa L., Irisene herbistii Hook. ex Lindl. The results of this study showed that the anatomical characters of the stems epidermis and the indumentum covering different parts of the plant have an important anatomical characters such as the cell wall shape of ordinary epidermal cells also the shape and type of stomata, their presence in some taxa and abscent in others. The hairs also differentiated by their shapes and them types, either they glandular or eglandular also they are different in distribution between the different taxa or in the some taxon.

Publication Date
Mon Mar 01 2010
Journal Name
Journal Of Economics And Administrative Sciences
تصميم نظام مقترح لتخصيص مهام العمل لمحطات العمل وباعتماد الطرق الاجتهادية دراسة حال في الشركة العامة للصناعات الكهربائية
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This research work dealt with the problem of layout the production line of engine of fan roof at the General Company for Electrical Industries (GCEI). It was observed that the assembly line of engine was unstable and subject to severe fluctuations. In addition the execution of tasks at some stations was observed to be very fast while at other stations was slow. This phenomenon resulted into bottlenecks between workstations, idle time, and work in process. The system design was used to assign tasks to work stations according to different heuristics (Ranked Positional weight techniques, longest Task Time, Most following tasks, Shortest tasks time, Least number of following task).

The study revealed that th

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Publication Date
Mon Jul 01 2019
Journal Name
مجلة الجامعة العراقية
القياس المحاسبي عن التنمية المستدامة واثره على تقارير الابلاغ المالي نموذج مقترح (دراسة في الشركة العامة للمنتوجات الغازية)
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هدف البحث الى التعرف على القياس المحاسبي عن التنمية المستدامة، وبيان العلاقة بين القياس المحاسبي عن التنمية المستدامة وتقارير الابلاغ المالي، وكذلك بيان أثر القياس المحاسبي عن الاستدامة على تقارير الإبلاغ المالي في الشركة العامة للمنتوجات الغازية، وقد تمحورت مشكلة البحث في بيان أثر عناصر المحاسبة عن التنمية المستدامة، البيئية، والاجتماعية، والاقتصادية، على تقارير الإبلاغ المالي في الشركة العامة للمنتو

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Publication Date
Tue Sep 27 2022
Journal Name
Arab Science Heritage Journal
آل البيت ( عليهم السلام ) من خلال كتاب درر السمط في خبر السبط لابن الابار البلنسي الاندلسي ( ت658هـ/1260م)
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One of them one of the important books due to its containing valuable information written by the author. Information include the life of the Messenger (Peace be upon him) before and during the mission and what happened to the messenger and his adherents and faithful companions (May Allah be pleased with them all)

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Publication Date
Mon Jan 05 2026
Journal Name
مجلة الجامعة العراقية
معضلة "الإجماع" في ميثاق جامعة الدول العربية وأثرها على إدارة أزمة الخليج الثانية (1990-1991): قراءة قانونية-تاريخية
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الملخص (باللغة العربية) شكّل اجتياح العراق للكويت في 2 آب/أغسطس 1990 اختباراً حاسماً لقدرة جامعة الدول العربية على إدارة الأزمات الإقليمية وصياغة موقف عربي موحّد إزاء انتهاك واضح لسيادة دولة عضو. غير أن أداء الجامعة خلال أزمة الخليج الثانية كشف عن حالة من الشلل المؤسسي والإجرائي، تجلّت في بطء اتخاذ القرار، وتنازع التأويلات حول شرعية الإجراءات، وتوظيف نصوص الميثاق بما أعاق إنتاج قرار عربي حازم وقابل للتنفيذ. تن

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Publication Date
Tue Jan 08 2019
Journal Name
Arab Science Heritage Journal
استخلاص عامل التلزن ( اللكتين ) من بكتريا لخلاياEnterococcus faecalis EM1 ودوره في تلزن انواع من البكتريا السالبة لملون غرام
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استخلص عامل التلزن من E. faecalis EM1 بعد تكسير بالكرات الزجاجية والترسيب بالكحول الاثيلي , واجري فحص التلزن وقياسه لمستخلص لخلايا  E. faecalis  مع انواع من البكتريا السالبة لصبغة غرام تضمنت     Escherichia coli  و Klebsiella  pneumonia  و Serratia marcescens   و Pseudomonase aeruginosa و Salmonella typhi , بينت النتائج ان اعلى نسبة تلزن للخلايا والمستخلص تكون مع بكتريا    ٍK. Pneumonia  حيث بلغ66.5 % مقارنة بالسيطرة79.5 % , واوطا قيمة للتلز

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Publication Date
Wed Dec 13 2017
Journal Name
Al-khwarizmi Engineering Journal
A Comparison Between Recursive Least-Squares (RLS) and Extended Recursive Least-Squares (E-RLS) for Tracking Multiple Fast Time Variation Rayleigh Fading Channel
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In order to select the optimal tracking of fast time variation of multipath fast time variation Rayleigh fading channel, this paper focuses on the recursive least-squares (RLS) and Extended recursive least-squares (E-RLS) algorithms and reaches the conclusion that E-RLS is more feasible according to the comparison output of the simulation program from tracking performance and mean square error over five fast time variation of Rayleigh fading channels and more than one time (send/receive) reach to 100 times to make sure from efficiency of these algorithms.

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Publication Date
Fri Dec 31 2010
Journal Name
International Journal Of Advancements In Computing Technology
A proposed Technique for Information Hiding Based on DCT
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The aim of this work is to design an algorithm which combines between steganography andcryptography that can hide a text in an image in a way that prevents, as much as possible, anysuspicion of the hidden textThe proposed system depends upon preparing the image data for the next step (DCT Quantization)through steganographic process and using two levels of security: the RSA algorithm and the digitalsignature, then storing the image in a JPEG format. In this case, the secret message will be looked asplaintext with digital signature while the cover is a coloured image. Then, the results of the algorithmare submitted to many criteria in order to be evaluated that prove the sufficiency of the algorithm andits activity. Thus, the proposed algorit

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Publication Date
Sat Apr 20 2024
Journal Name
Baghdad Science Journal
طريقة مقترحة لتغيير حجم الصورة باستخدام منحني Bezier
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عملية تغيير حجم الصورة في مجال معالجة الصور باستخدام التحويلات الهندسية بدون تغيير دقة الصورة تعرف ب image scaling  او image resizing. عملية تغيير حجم الصورة لها تطبيقات واسعة في مجال الحاسوب والهاتف النقال والاجهزة الالكترونية الاخرى. يقترح هذا البحث طريقة لتغيير حجم الصورة باستخدام المعادلات الخاصة بمنحني Bezier وكيفية الحصول على افضل نتائج. تم استخدام Bezier curve في اعمال سابقة في مجالات مختلفة ولكن في هذا البحث تم استخد

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