Preferred Language
Articles
/
jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
...Show More Authors

 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Sat Oct 27 2018
Journal Name
Journal Of Planner And Development
"(الامكانات التنموية واستثمارها في التنمية السياحية "منطقة الدراسة – (قضاء بلد
...Show More Authors

View Publication Preview PDF
Publication Date
Tue Nov 06 2018
Journal Name
Arab Science Heritage Journal
دور دور الوزير الفاطمي اليازوري وسياسته الداخلية والخارجية في مصر
...Show More Authors

Anhdralazuri of Yazour a village Ramle Palestine, from a religious family of Abu Mohammed Yazouri arrived in Egypt in the year (439 AH / 1036 AD), and was aimed from behind, returned him to his previous position to assume spend Ramle, Fasttaa a senior statesmen to provide Abu Muhammad Yazouri L. Caliph assuming start, Vtm him so, raising its standing and became MetwallyDiwan or caliph, in the year (441 AH / 1049 AD) was assigned the Chief Justice did not stop at that, but the era of his post of the ministry a year (442 AH / 1051 AD), having proven merit in every Matulah, The minister Yazouri of the powerful minister aspiring and employers pens won several titles did not collect it for one by the judiciary, advocacy and ministry granted C

... Show More
View Publication Preview PDF
Publication Date
Sun Jun 01 2008
Journal Name
Al-khwarizmi Engineering Journal
Hydrodynamics, Mass and Heat Transfer in Reactive Distillation
...Show More Authors

      The ethyl acetate synthesis via heterogeneous reactive distillation is studied experimentally using ethanol and acetic acid. Three types of cation exchanging resins were used as catalysts: Zerolit 225, Zerolit 226 and Ambylite 400. Experiments were carried out in two units of the same dimensions. Each unit consisted of three sections: rectifying, reactive and stripping sections of heights (60+25+20) cm respectively and 2.5cm column diameter. The first unit (column-A-) was a fractionation type and the second unit (column-B-) was packed column. The packing type was hollow glass cylinders with 10 mm height, and 4, 5 mm inner and outer diameter respectively.

      The experiment

... Show More
View Publication Preview PDF
Publication Date
Thu Mar 01 2012
Journal Name
Journal Of Economics And Administrative Sciences
تطبيقات لاستخدام نظام البريد الإلكتروني في الإدارة الإلكترونية
...Show More Authors

This age and the third millennium is the dominance of information technology on most of the administrative work in the developed world and the need for the so-called electronic marketing- and need our developing society to the development of our work to transform the traditional management and routine of it to the electronic management in order to save effort, time and cost They are the backbone speed to complete the work, The principle applications of electronic management to achieve the maximum possible benefit from the implementation of the administrative work of the society and institutions and the private sector the government in the state. The use of electronic management makes us safe from

... Show More
View Publication Preview PDF
Crossref
Publication Date
Thu Jan 02 2020
Journal Name
Arab Science Heritage Journal
الظاهرة اللغوية بين الوص ف والتفسير أث ر المفاهي م الكل ي ة في التوفيق بين الاتجاهين العقلاني والطبيعي في دراس ة اللغ ة البشرية
...Show More Authors

This research investigates modern linguistics in terms of the “universality” concept, through which linguistics shifted its attention from the description of the phenomenon into finding an interpretation of it. Then it investigates what needs interpretation in the language

View Publication Preview PDF
Publication Date
Thu Jan 02 2020
Journal Name
Arab Science Heritage Journal
الظاهرة اللغوية بين الوص ف والتفسير أث ر المفاهي م الكل ي ة في التوفيق بين الاتجاهين العقلاني والطبيعي في دراس ة اللغ ة البشرية
...Show More Authors

This research investigates modern linguistics in terms of the “universality” concept, through which linguistics shifted its attention from the description of the phenomenon into finding an interpretation of it. Then it investigates what needs interpretation in the language

View Publication Preview PDF
Publication Date
Thu Feb 24 2022
Journal Name
Journal Of Educational And Psychological Researches
Forgiveness level among gifted students and its relation to self-awareness
...Show More Authors

This study aims to identify the forgiveness level among gifted students and its relation to the self-awareness. The study sample consisted of (207) students were randomly chosen, they are integrated in secondary schools in Abha / Saudi Arabia. The correlative, analytical descriptive method was adopted. Two scales were adopted by the researcher: The forgiveness scale prepared by Rye et al (2001) which translated to Arabic by Al-Mahasneh (2017) and the self-awareness scale which prepared by Al-Ghezwani (2017). The study results indicated the following: the forgiveness level among the talented students was high, the self-awareness level among talented students was high, and there is a positive statistically significant relationship

... Show More
View Publication Preview PDF
Publication Date
Thu Mar 01 2007
Journal Name
Journal Of Economics And Administrative Sciences
السياسة الضريبية المحلية في ظل العولمة ( مع إشارة خاصة لالسياسة الضريبية المحلية في ظل العولمة ( مع إشارة خاصة لبلدان جنوب شرق آسيا)بلدان جنوب شرق آسيا)
...Show More Authors

تركت العولمة المتسارعة أثرا عميقا على مدى واسع من السياسات والتطبيقات الاقتصادية في كل من الدول النامية والمتقدمة على حد سواء, إذ نشأت الأنظمة الضريبية الحالية عندما نمّط كل بلد سياسته الضريبية بشكل تركز معه على متطلبات الاقتصاد المحلي, وعندما كانت تعقد المفاوضات بين الأمم المختلفة حول المعاملات الضريبية والاتفاقات الضريبية كانت تجري في إطار من هيمنة السياسة الضريبية المحلية.

لكن العولم

... Show More
View Publication Preview PDF
Crossref
Publication Date
Thu Apr 07 2022
Journal Name
Journal Of The College Of Basic Education
تاثير تمرينات خاصة في السرعة الادراكية وتعلم بعض المهارات الارضية بالجمناستك
...Show More Authors

View Publication
Crossref
Publication Date
Sun Apr 23 2023
Journal Name
مجلة الجامعة العراقية
قضايا أخلاقية في العل م اخلاقيات العلم والتكنولوجيا وتدريس الكيميا ء
...Show More Authors

تهدف هذه المقالة إلى توضيح أخلاقيات العلم وضوابطه التي يجب على من يعمل في هذا المجال أن يكون متحلي بها حتى يحافظ على القيم والأخلاق الفاضلة والموروثة من الآباء والاجداد والنابعة من الصالحين والاخيار لديم ومة الحياة بأفضل وجه وكما يتمناه الكل وكذلك عدم تجاوز الحدود التي تؤدي إلى الأض ا رر بالمجتمع والبيئة . وتوضيح الحدود الغير مسموح بتجاوزها في مجال العلم والتكنولوجيا ومن هذه الأخلاقيات أو الضوابط التي يجب أن

... Show More
Preview PDF