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jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
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 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

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Publication Date
Wed Dec 01 2010
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
إنشاء جائزة عربية للجودة في قطاع التعليم العالي: رؤيــة عراقيــة
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  IF we called twentieth century, the century of productivity and information revolution, the suitable address for twenty-first century is (( The quality century )) .

The research aims to initiate Arabic prize for quality to apply concepts and strategies of total quality management at Higher education sector, which is a vital sector and it may be the most importance sector because it provide efficient human manpower working at all other sectors.

The suggested prize take in consideration the specialty of this sector, and when we apply perspectives of this prize this will promote Arabic universities performance as well as the quality of graduates.

The importance of this research due to the necessity of this pri

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Publication Date
Sun Oct 04 2009
Journal Name
Journal Of Educational And Psychological Researches
مراعاة السنة النبوية للأساليب النفسية والتربوية في التعامل مع الزوجات
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     الحمد لله رب العالمين، والصلاة والسلام على سيد المرسلين، محمد وعلى آله وصحبه أجمعين وبعد:

فإن الله تعالى خلقنا أزواجا، وجعل منا الذكر والأنثى يميل بعضهم إلى بعض بالفطرة والطبع ليكونا بمشيئة الله أسرة، ويرزقان بنين وحفدة، وهذه سنة الله تعالى في الخلق لا يزيغ عنها إلا هالك.

ومن نعم الله تعالى على بني البشر أن جعل النكاح المشروع لا السفاح الممنوع أساس العلاقة بين ال

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Publication Date
Wed Jul 01 2015
Journal Name
Journal Of Educational And Psychological Researches
دور القيم الأخلاقية في تعديل السلوك الانساني وفق المنظور الاسلامي
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Praise be to Allah and peace be upon our master and lover of our hearts and our souls doctor Muhammad and divine , especially the rest of God in Aladdin , and a curse on all the enemies to the day of judgment ,

After : The issue of education of man , and brought up within the curriculum properly and comprehensively cannot be completed for the seriousness and accuracy without revelation , the Qur'an inspiring , than when gentle expert , is a factory of man and humanity , in fact ... is the process of modifying behavior, one of the goals of education community at various levels in the family the school and the whole university and other educational institutions and community-based factories humanity that th

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Publication Date
Wed Oct 31 2018
Journal Name
Arab Science Heritage Journal
الدور الدور العلمي للمرأة في التراث البغدادي ( العصر العباسي أنموذجاً )
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تناول البحث اثر النساء في البيت العباسي وتأثيرهن الثقافي والعلمي في التراث البغدادي ، وانعكاسه على الواقع الاجتماعي الذي يعد بحد ذاته مظهر من مظاهر الانسجام والتلاحم بين الماضي والحاضر إذ تركن أثرا بارزا في الحضارة والعلم وأسهمن بصورة مباشره او غير مباشره في دعم وتطور الحضارة  العربية الإسلامية .

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Publication Date
Tue Mar 05 2002
Journal Name
جامعة بغداد كلية اللغات
المحسنات البلاغية في الترجمة العبرية لرواية اللص والكلاب لنجيب محفوظ
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تم اكمال الملاخص

Publication Date
Thu Oct 01 2020
Journal Name
العلوم الانسانية والاجتماعية
الاحكام الناشئة عن المنافسة غير المشروعة في نطاق الملكية الصناعية
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Publication Date
Fri Feb 08 2019
Journal Name
Journal Of The College Of Education For Women
العوامل المؤثرة في تخفیف الأعباء المنزلیة لدى المرأة العراقیة العاملة
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In the past, an absolute authority was held by the father and his decisions were imposed
and obeyed strictly without discussion. Later, many economical changes took place and
affected all of the family members dramatically creating a whole new concept of authority
in the family, a one that is based upon sound leadership, mutual understanding and
consultation among family members.
Women carried responsibility of doing all domestic jobs and served family members,
however, when she went to work outside her house, these loads began disturbing and
exhausting her. Therefore, man started to participate in assisting his wife. In addition,
industrial advances contributed in making these jobs easier than before.
This has

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Publication Date
Sun Jan 03 2016
Journal Name
Journal Of Educational And Psychological Researches
تقويم كتابي الفيزياء للمرحلة الإعدادية في ضوء المستحدثات العلمية المعاصرة
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The present study aimed to measure the calendar estimates for my book Physics of the preparatory phase (fourth and fifth preparatory) has been a research sample consisted of 32 teachers and a school for 36 schools from both sides of the Rusafa and Karkh first To achieve the objectives Find promised researcher tool for measuring the calendar estimates for my book Physics of the preparatory phase in accordance with the contemporary scientific innovations as formed tool from 5 innovations built on the basis of which the paragraphs which formed the final version of the 21 paragraph manual are not substitutes to answer yes -No Your has been used Baha percentages to reach the results may reach current research conclusion which is defic

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Publication Date
Sun Apr 17 2016
Journal Name
Al-academy
Features experimentation in theater Iraqi academic: يوسف هاشم عباس
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1.Chapter I (systematic framework) which includes: the research problem and the importance of the research, the need for it, the goals of the research, the temporal &spatial boundaries, determine the terms and defined procedurally.2.Chapter II - the theoretical framework: It consists of three sections are:•The first topic:- the concept of references and experimentation in the theater. •The second topic:- the director of academic and experimentation in Iraq. Two paragraphs in this section came after the introduction, in first paragraph to talk about the Iraqi theater academic and experimentation, and in the second paragraph the researcher spoke about the academic director of the Iraqi and experimentation. 3.Chapter III - Actions -

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Publication Date
Mon Feb 04 2019
Journal Name
Journal Of The College Of Education For Women
مبنى القافية واثره الاسلوبي في ديوان (الجداول) لايليا ابو ماضي
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