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jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
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 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

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Publication Date
Sun Jan 17 2021
Journal Name
Arab Science Heritage Journal
التنظيمات المالية في العصر العباسي (132-566هـ/749-1170م)
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The Abbasid Caliphate generally paid attention to the financial aspect through the collection of resources , And also in terms of spending these resources

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Publication Date
Mon Feb 01 2016
Journal Name
Al-academy
Formal Diversity in Altasweed plates hand writing: أشرف كامل عبدالامير
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Targeted research to study variations formalism in the paintings of the scratch -linear , and through surveys carried out by the researcher , found and to his knowledge that the study did not address the researchers before, this researcher found rationale in the study of plates scratch and identify variations of design in it. , Which included the first chapter of the research problem in question the following: What morphological variations in the paintings of the scratch -linear ?In order to reach solutions to this problem and to achieve results so research aims to identify the characteristics of the scratch for paintings , and design fundamentals and relationships , which are identified by the researcher Balentajat completed in all of I

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Publication Date
Sat Jun 01 2013
Journal Name
Journal Of The College Of Languages (jcl)
המטרה החינוכית בסיפור החסידי סיפורי יהודה שטיינברג לדוגמה
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The use of story to convey educational content which serves particular purposes is common use long ago, such as we see in Quran`s stories and bible stories which consider good examples, therefore the story individuates by this mission which has magnificent influence minds of the readers.

     The Hasidic story is one of Hebrew literature affluents from it`s outset, therefore it has distinctive role in spread thoughts and principles which comes and believes it the Hasidic movement which considers reformatory Jewish religious  movement. It aims to reforms the Jewish individual avvording to it`s vision and thoughts.

     This paper research contains an introduction which presets s

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Publication Date
Tue Jan 09 2018
Journal Name
مجلة الاكاديمي
خصوصية التصميم الداخلي لفضاءات التربية الفنية في مدارس المتميزين
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يتناول البحث الحالي خصوصية التصميم الداخلي لصفوف مادة التربية الفنية في مدارس المتميزين لمحافظة المثنى ومركزها مدينة السماوة، وفي الاطار المنهجي حددت مشكلة البحث من خلال إفتقار الفضاءات الداخلية لصفوف مادة التربية الفنية الى تصاميم ذات مواصفات وجودة تصميمية تلبي متطلبات وحاجات الطلبة في تلك المراحل التعليمية. وتجلت أهمية البحث في كونها إضافة معرفية في مجال التصميم الداخلي والدائرة الهندسية للمديريات الع

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Publication Date
Wed Dec 14 2022
Journal Name
Journal Of The College Of Basic Education
الادراك الشكلي وفق نظرية الجشتالت في تصميم الفضاءات الداخلية
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Man is distinguished by his ability to harmonize with himself and with his environment, so he always needs the process of sensation to know what is happening around him, and at the same time he needs perception to know and understand what is happening in his surroundings through sensation, that any realization of the perception of forms in the internal spaces can only take place The mental images that are stored and that differ between individuals according to culture and environment, they differ in the ability to see the depths of space through interior design, and the theory of form (gestalt) is one of the most important theories that extended its interpretations to the field of interior design art as the field in which it can be manifest

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Publication Date
Tue Mar 01 2011
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
اطار مقترح لمؤشرات بطاقة قياس الاداء المتوازنة في المؤسسات التعليمية
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Performance measurement is considered one of the most important issues in

Measuring performance effectiveness in the educational institutions by maintaining balance among quantity measurable factors. They can be financial or non‐financial factors. Consequently they reflect decisive factors in the success of educational institutions and determining suitable standards and dimensions for their activities and giving it proportional importance. Adopting the idea of Balanced Score Card as one of the modern administrative techniques and methods by educational institutions assists in the development of administrative work, adjusting the performance in addition to achieving comprehensive standard and development of educational universit

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Publication Date
Mon Dec 02 2024
Journal Name
مجلة الانبار للعلوم القانونية والسياسية
دور القانون الجنائي في حماية تاريخ الدول ( الاثار العراقية انموذجاً)
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Publication Date
Sun Sep 01 2024
Journal Name
مجلة ديالى للبحوث الإنسانية
البنية التركيبية والبيانية في قصيدة (أدر الكؤوس) لعبد الحسن زلزلة
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يعد التحليل البلاغي تركيبيا وبيانيا من الآليات الكاشفة عن الدلالات العميقة المتولّدة جراء علاقات البنية السطحية ، مكونة نسقاً دلالياً متماسكاً ومشحوناً بتكثيف معنوي للصور البلاغية المنسوجة في نص القصيدة، والتي تفتح للمتلقي نافذة التشكيل المتخيل لحال الشعب وحاكمه ، والعلاقة القائمة بينهما في القصيدة ، إذ نسج الشاعر علائقية متنامية الدلالة بين أجزاء قصيدته ووحداتها ؛ لتكون كلاً واحداً ناقلاً المتلقي لواق

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Publication Date
Fri Apr 26 2024
Journal Name
مجلة آداب المستنصرية
دلالة حروف الجر في الحكم القصار للإمام علي (عليه السلام)
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حروف الجر هي حروف إضافة وروابط تدخل على الأسماء فقط ،فهي من علاماته فتعطيه حكم الجر؛ وبدخولها على الأسماء تجمع معانٍ للكلمات المتفرقة والمتناثرة في جمل متناسقة مفهومة في ذهن القارئ والمتلقي وتوصل معاني الافعال إلى الأسماء التي لا تستطيع الوصول إلى مفاعيلها، وهذا يدل على أن حروف الجر حروف عاملة وإن كان بعضها يأتي زائداً ،ولكل حرف من هذه الحروف معانٍ ودلالات قد تنفرد بها أو تشترك مع الحروف الأُخر فتضفي هذا الم

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Publication Date
Tue Oct 05 2021
Journal Name
Arab Science Heritage Journal
اسرة بنو الشحنة ودورها في الحياة الادارية خلال العصر المملوكي
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The sultans of the Mamluk state, since the establishment of their state in the year   AD, were keen to bring scholars closer to them, and entrusted the vra in the state.  ;  This is because of their confidence in

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