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jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
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 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

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Publication Date
Sun Jun 30 2024
Journal Name
د. زينب ميثم علي
بلاغة السخرية في الاعمال القصصية لازهر جرجيس
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تعد السخرية أداةً نقدية تتناول القضايا بشكل ساخر وفكاهي، حيث يتضمن استخدام التناقضات والتهكم للتعبير عن الآراء، مسهمًا بالدرجة الأولى في جذب انتباه القارئ، مسلطًا الضوء على قضايا المجتمع. يشارك في الخوض في نظرية نقدية حديثة، لما لها من أثر بلاغي في الايجاز وعرض الحادثة بشكل طريف, ونظرًا لصغر حجم الأعمال القصصية، فإنها تُيسّر على مبدع النص فرد الفكرة بأسلوب بليغ ومملح. على الرغم من الآلام والمأساويات التي شح

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Publication Date
Fri Feb 08 2019
Journal Name
Journal Of The College Of Education For Women
مشروع المكتبة الرقمیة في مكتبات جامعة النھرین
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Academic libraries characterized from other libraries in the groups of literacy acquired, and
ways to retrieve this information, where it is supposed supply of various combinations of traditional
sources, electronic information, such as books and references, maps and indexes, CD-ROMs and
service-line and so on, via electronic mediator or via the Internet instead of the mediator paper. The
digital technology has changed the way you work by academic libraries, where confined to the
primary mission of these libraries to provide prompt services to the needs of researchers, professors
and students, and the provision of reading different materials, including electronic sources that
support the curriculum and research in el

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Publication Date
Tue Dec 28 2021
Journal Name
Arab Science Heritage Journal
أهل الذمة وأثرهم العلمي في العصر العباسي
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    The dhimmis scholars of the Jews, Christians, Sabians and Magi excelled in various pure scientific and human sciences because they are the owners of civilizational inheritances

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Publication Date
Sat Mar 01 2008
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
أساليب مسح وتحليل مكامن الخطر في المنظمة
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تشكل الأخطار منذ القدم عائقا مهما أمام تقدم البشرية وتطورها وقد واجه الانسان منذ ان وجد على الكرة الارضية اخطارا مختلفة فالمخاطر الطبيعية كانت ولا زالت تهدد حياته وممتلكاته ، وقد كان ايضا لتقدم العلوم والتكنولوجيا ان تنوعت وازدادت المخاطر التي تواجه هذا الانسان فهو اليوم يعاني من اخطار الطاقة النووية وسقوط المركبات الفضائية والتلوث البيئي والاحتباس الحراري واخطار لم يسمع بها سابقا .

وقد كان الانسان د

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Publication Date
Mon Jan 08 2024
Journal Name
Al-academy
Formal-semantic metaphor in print advertising design
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The research problem lay in the existing of this direct relation between the increasing and the big variety of the goods and the producing companies which mean the increase of the competition and the directing techniques of the commercial advertisings, which become spread everywhere and in an age characterized with the great varieties in the tests and the stances which requires the designers to seek designing accomplishments that are characterized with creativeness , seriousness and unsallity through the designer depending in constructing his / her texts and his/ her visual items on reference forms metaphors to achieve his / her designing purposes.
So the researcher through her primary flying study seek the identifying the manner of

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Publication Date
Wed Oct 04 2023
Journal Name
Arab Science Heritage Journal
أساليب الطلب في مجموعة ايُّ العذابات أدنى
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The method of request is one of the important rhetorical methods used by the creator in terms of rhetorical diversification, influence, artistic aesthetics and increasing textual coherence, and we tried through a group (Which torments are inferior) by the poet Majid Al-Rubaie, to shed light on these methods and their ability, displacement, relationality, direct and advertising interactions from them, and what they broadcast From metaphorical purposes is the second image of it, after its main image and title. This cohesion and harmony between the two images is an important and influential rhetorical trend

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Publication Date
Thu Feb 07 2019
Journal Name
Journal Of The College Of Education For Women
نشاط القنصلیة البریطانیة في الكویت ١٩٤٥_ ١٨٨٦
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Incoming mail from The Arabian Gulf shifted its route to the city of
Aleppo in 1755 as it was used to be sent to Kuwait instead of the city of
Basra. That route became of great importance to the East India -English
Company. British government extended its influence to Muscat and the
southern coast of the Arabian Gulf after the Maritime peace treaty (Peace
Treaty General) being signed on January 21st 1820 and its immediate
aftermath of the treaties of peace with Sheiks of the region .Thereafter, Britain
started to spread its influence to Kuwait and practice pressures on is Sheikhs
who rejected to comply with the British pressures.
The actual activity of the British consuls in Kuwait mainly appeared
between th

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Publication Date
Wed Dec 30 2020
Journal Name
Journal Of Legal Studies And Researches
سياسة التجريم في ظل تراجع المعايير الأخلاقية
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يتعلق موضوع بحثنا في الصلة بين القانون والاخلاق، إذ تكمن جوهر فكرة القانون عموما والجنائي بشكل أخص فهذا الاخير انما يتعامل اساسا مع صور المساس الاكثر خطورة بالمعايير الاخلاقية والقيم التي تستند اليها. ويتعلق الامر بعد ذلك بالحقائق الاجتماعية التي تؤكد وجود تباين ملحوظ في مستويات الالتزام الفردي والجمعي بتلك المعايير نتيجة للتغير والتغيير الاجتماعي السلبي او الايجابي فإذا جمعنا ذلك مع ثبات القانون النسبي ك

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Publication Date
Thu Sep 09 2021
Journal Name
Al-adab Journal
الاغتراب في رواية ديك الفداء لايلي عامير
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ف هذه الدراسة إلى حثىظ هىةهالا ارابىاا وىي ر"ادىة ا فدىء اللاىدا ا رر،ىي ىة ا لأن هىىذه الهىىةهالا تأىىد" ضوحىىا "هىى اة وىىي هىىذه الا"ادىىة "ت حىى تیىىةرا طىىی الا ،ىى ي یةتهىىة "اتجةهةتهىىىىة اللا ااىىىىة "اللاةیىىىىة تة ىىىىة ضن ال ةتىىىى اسىىىىب ةم ضن دجطىىىىد هىىىىذه الهىىىىةهالا ال ث راىىىىة تجط دا وةیة ب زا "كشف ن طأیية اليلاقة ب ن ةلم ال اقع " ةلم الث،م لدى الشخصیةت " ىىىة تبطىىىم حىىىض ىىىن تةى

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Publication Date
Sat Mar 18 2023
Journal Name
المجلة العلمية للتكنولوجيا وعلوم الاعاقة
دور التلفزيون في تربية وتعليم النشىء وتثقيفه
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جاءت هذه الورقة البحثية لتبين اهمية التلفزيون في حياة النشىء من حيث بناء شخصيته واكسابه مايلزم من المهارات التي تعدهم الاعداد الافضل للحياة في حاضرها ومستقبلها ولتظهر دوره كوسيلة تعليمية معينة يمكن الاستفادة منها في العملية التربويةفي البيت والروضة والمدرسة ولتواكب مراحل حياة الاطفال وخصائص النمو العقلي والجسمي والانفعالي في كل مرحلة

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