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jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
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 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

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Publication Date
Tue Aug 15 2023
Journal Name
Al-academy
Aesthetic relations and their role in achieving sensory excitement between interior and exterior spaces
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The current research deals with the study of aesthetic relations in the field of interior design and the extent to which its mechanisms achieve sensory stimulation between the internal and external spaces, to generate a continuous visual connection that is an extension of it, achieving in turn sensory stimulation for the users of those spaces. The internal and external spaces meet the desired purpose of feeling pleasure and beauty.” The current research aims to “discover the nature of aesthetic relations between the internal and external spaces and the extent to which mechanisms can achieve sensory stimulation in residential spaces.” The first topic included the concept of aesthetic relations, sensory excitement, and perception at

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Publication Date
Wed Jun 01 2011
Journal Name
Journal Of The College Of Languages (jcl)
توظيف التراث واللون في روايتي نبوءة فرعون وشاي العروس لميسلون هادي
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The novel in its construction depends on set of life elements that is employed by the writer or the novelist to create a convincing world that resemble the real life world and as the novel is going toward experimentation and employing modern phenomenon we find the novelist tends to take advantage from the most realistic details to achieve the required convincing state through serious situations and the novelist Maysaloun Hadi depended in writing her novels on creating tight relations between the things and the elements that has inspired her which are mostly from the environment and from reality , as an example of these elements is the old inherited traditions that distinguish Iraq society as this element is a very important point in Iraq

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Publication Date
Tue Dec 01 2015
Journal Name
Journal Of Economics And Administrative Sciences
Electronic Trading Useand its Impacton Iraqi Stock Exchange Performance Improvement
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The Research examines the transmission advantage from Floor Trading (FT) to the Electronic Trading (ET) in the Iraqi Stock Exchange (ISE). Testing three hypothesis, first, test the significant different of market depth before and after period of ET used, second, test the significant different of market liquidity also before and after period of ET used. And third test the impact of market depth and liquidity on the performance of ISE. AnEvent Study is depended with 74 observing distributed equality on research period which is extent among 2006 to 2012, Note that the event window is 5-7-2009.The Result of hypothesis testing explore that the all three null main hypothesis is refusing and accept the alternative of it's because the ET

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Publication Date
Sun Feb 25 2024
Journal Name
Baghdad Science Journal
Hybrid Framework To Exclude Similar and Faulty Test Cases In Regression Testing
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Regression testing is a crucial phase in the software development lifecycle that makes sure that new changes/updates in the software system don’t introduce defects or don’t affect adversely the existing functionalities. However, as the software systems grow in complexity, the number of test cases in regression suite can become large which results into more testing time and resource consumption. In addition, the presence of redundant and faulty test cases may affect the efficiency of the regression testing process. Therefore, this paper presents a new Hybrid Framework to Exclude Similar & Faulty Test Cases in Regression Testing (ETCPM) that utilizes automated code analysis techniques and historical test execution data to

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Publication Date
Wed Sep 15 2021
Journal Name
Al-academy
Dramatic wonder in children's theater performances: ميادة مجيد امين اسماعيل الباجلان
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Dramatic wonders at children's theatre shows Search summary The importance of the current study is to present an important concept, from the point of view of those interested in the field of literature and the theater of the child, namely (miraculous) because it represents an innate tendency immersed in the child's mind, and therefore it is easy to impress him when attracting him with a text and a presentation addressed to him, to achieve the aesthetic and intellectual vision, so the problem of research was in the following question: (dramatic wonders in children's theater performances) and the importance of research lies in the importance of the importance of the role of wonder for dramatic discourse in children's theatre performances,

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Publication Date
Fri Feb 08 2019
Journal Name
Journal Of The College Of Education For Women
الشخصیة النرجسیة وعلاقتھا بالسلوك الایثاري لدى الطلبة المتمیزین في ثانویات المتمیزین
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This study aimed to investigate the relationship between narcissistic
personality and altruistic behavior for a subject of (307) gifted high schools
students, including (139)male and (168) female students ,both the scale of
narcissistic personality and the scale of altruistic behavior (Hameed ,2002) were
checked for its validity and reliability ,and both the level of narcissism and the
level of altruism for the students were measured in compare to the medium average
and approved to be statistically significant at (0.05) level.
Results showed that there were no significant differences in the altruistic
behavior between males and females ,results showed significant differences in
narcissism levels between males a

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Publication Date
Thu Jul 02 2009
Journal Name
Journal Of Educational And Psychological Researches
توظيف رســوم الاطفال كوحدات تصميمية تعليمية في اقمشة ستائر رياض الاطفال
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مشكلة البحث

ان التصميم هو توالد افكار عدت اساس له حيث انها اشياء لها معنى لامور اقتضت الايعاز باعداد هذه التصاميم، اما المصمم فهو الشخص الملم بمباديء واسس التصميم من اجل تنفيذ هذه الافكار بطرق علمية مدروسة، الا ان هناك سؤالا يطرح هل بالامكان لاي شخص ان يرسم فكرة تصميمية؟

الجواب هو نعم فالتصميم ليس مقتصرا على المصمم فحسب بل ان باستطاعة أي شخص ان يعبر عن ما بداخله من افكار سواء ك

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Publication Date
Mon Jun 15 2020
Journal Name
Al-adab Journal
تفاعلية الجمهور مع التطبيقات الإعلانية في الفضائيات عبر أجهزة الهاتف المحمول
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يهدف البحث إلى تحقيق عدد من الأهداف: الكشف عن مدى تفاعلية الجمهور إزاء استخدام التطبيقات الإعلانية في الفضائيات عبر أجهزة الهاتف المحمول. التعرف على تفضيلات الجمهور بين التطبيقات. الوقوف على أهم الموضوعات التي يفضل الجمهور التفاعل معها في التطبيقات الإعلانية. الكشف عن أبرز المعوقات التي تواجه مستخدمي التطبيقات الإعلانية في الفضائيات عبر الهاتف المحمول. الوقوف على مدى مساهمة التطبيقات الإعلانية في الفضائي

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Publication Date
Thu Dec 13 2018
Journal Name
Arab Science Heritage Journal
الدلالات الدلالات الصوتية للغة العربية في القران الكريم بين الحداثة والتجديد
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 A lot of researchers and specialists in language sciences have been agreed that Arabic language is on of living languages never disappear and keep pace with innovation and the challenges of the age and evolution civilization i.e any development in it’s connotations doesn't tzopped it (melted

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Publication Date
Wed Jun 01 2011
Journal Name
Journal Of The College Of Languages (jcl)
Hicri Dede (1877-1952)
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Asil adi Mahmeut olup mashlasi “ Hicrî “ dir . Ihvânî “ zümresine intisabi dolayısiyle “ Dede “ Lakabiyle anılır . Takriben  H. 1297 yılında Kerkük ‘ te doğmuş . Babası  H. 1305 Senesinde vefat eden Molla Ali Efendi ‘ dir .

       Dedesi Nazîrî dede ise zamanmin ileri gelen şâirlerinden olup kayser adli bir oğludur .  (1)

        Diğer bir kaynağa gore “ Hicrî  Dede H. 1295 yılında Kerkük ‘te doğamuştur . Tanınmış şâir Nazîrî Dede ‘ nin torunudur . Babası Molla Ali Efendidir” . (2)

      

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