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jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
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 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

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Publication Date
Fri Oct 28 2022
Journal Name
Political Sciences Journal
جدلية الحرية والقانون في فكر فردريك هيجل
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Western political philosophy is one of the philosophies that dealt with many ideas and proposals that include concepts born in ancient times, where Greek philosophy represents the basic roots of the development of political thought and the study of political phenomena and a starting point for political thought, and if the matter is completed with the Romans, and schools of thought that represented a model for building the state And up to the modern era, the absolute and the relative were the subject of discussion by most philosophers, the transition of thought was with Descartes, and the intellectual transformation from the absolute to the relative was with Nietzsche, and the basic root of all of that is represented by the German philoso

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Publication Date
Mon Jan 07 2019
Journal Name
Arab Science Heritage Journal
تشخيص المادة الفعالة في عشب نبات القريص
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      تناولت هذه الدراسة نبات القريص واسمه العلمي Urtica dioica  والمجهز من صيدلية الحضر ومن المعشب للتعرف على مكوناته الكيميائية واهم المجاميع الفعالة فيه . بينت هذه الدراسة احتواء النبات على القلويـدات ( alkaloids ) والتانينـات (Tannins ) والصابونيات                  ( Saponins  ) وكانت الدالة الحامضية للمستخلص المائي للنبات المجهز من صيدلية الحضر متعادل بينما

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Publication Date
Tue Dec 01 2015
Journal Name
مجلة العلوم القانونية
التنظيم القانوني للمنافسة التجارية في التشريع العراقي
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المنافسة التجارية في التشريع العراقي

Publication Date
Wed Dec 20 2023
Journal Name
Arab Science Heritage Journal
المعالم الفكرية في بغداد )شارع المتنبي( أنموذج
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The city of Baghdad has witnessed multiple stages in its
growth and development, and this is reflected in its intellectual
space, which responds to urban, economic, social and political
changes, which was reflected in its fabric and land uses. Baghdad
was characterized by the spontaneous weaving and hierarchy of
streets and alleys, s

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Publication Date
Mon Sep 30 2024
Journal Name
مجلة قبس
جمالية تراكيب الكلمات القصار في نهج البلاغة
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تهدف هذه دراسه

Publication Date
Sun Apr 01 2007
Journal Name
Journal Of Educational And Psychological Researches
مراحل التعليم ونظام التهذيب في جمهورية افلاطون
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يحتل افلاطون (427-327 ق.م) المكانة الاولى بين الفلاسفة والمفكرين والمربين على امتداد تاريخ البشرية ، ويعد بعض الباحثين كتابه الشهير(الجمهورية) كتاباً في التربية والتعليم قبل ان يكون كتاباً في الاخلاق والسياسة ، فهذا الكتاب – المحاورة ضم بين دفتيه أجوبة على الكثير من الاسئلة التربوية والتعليمية عوضاً عن مضامينه الاخلاقية والسياسية والمعرفية والنفسية ، التي ساقها افلاطون باسلوب ادبي متين على شكل محاورة طو

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Publication Date
Sun Jun 30 2024
Journal Name
د. زينب ميثم علي
بلاغة السخرية في الاعمال القصصية لازهر جرجيس
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تعد السخرية أداةً نقدية تتناول القضايا بشكل ساخر وفكاهي، حيث يتضمن استخدام التناقضات والتهكم للتعبير عن الآراء، مسهمًا بالدرجة الأولى في جذب انتباه القارئ، مسلطًا الضوء على قضايا المجتمع. يشارك في الخوض في نظرية نقدية حديثة، لما لها من أثر بلاغي في الايجاز وعرض الحادثة بشكل طريف, ونظرًا لصغر حجم الأعمال القصصية، فإنها تُيسّر على مبدع النص فرد الفكرة بأسلوب بليغ ومملح. على الرغم من الآلام والمأساويات التي شح

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Publication Date
Mon Oct 15 2018
Journal Name
Arab Science Heritage Journal
المعالم المعالم العمرانية القديمة في قلعة كركوك
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This study examines the remaining architectural features in Kirkuk Castle,which does not include the heritage buildings outside it. The castle's fortifications are limited about military samples of the city during the Ottoman era ,concentrating on the importance remains of the walls that held on the edge of the hill leads to the interior, As well as some religious buildings such as mosques, shrines and churches, and the service buildings with most important caesarean dating back to the Seljuk era and a range of housing    The importance of the subject lies in the study of these buildings , documentation, and knowledge of the designs and models of building to make it a link in the series of the late Islamic architecture

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Publication Date
Sun Feb 03 2019
Journal Name
Journal Of The College Of Education For Women
اسلوبية التصوير في شعر التصوف قراءة نقدية
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Publication Date
Fri Aug 30 2019
Journal Name
Journal Of The College Of Education For Women
Men and Women’s Education and Illiteracy in Adrar Speech Community
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In Algeria, education is compulsory for males and females. This foundational decision was taken right after the independence of the country in 1962. Soon after, in 1963, the central government decided the Arabisation of the whole educational levels starting from primary school till university. At the same period, illiteracy-eradication programmes were launched by the Ministry of Education to get rid of this post-colonial scourge. In the administrative department (or Wilaya) of Adrar, former Tuat, young males and females attend Quranic schools (Zawaya) well before any formal education, that is as early as 4-5 years of age. The adult people who are not enrolled in formal classes could sit for non-formal ones. However, actual measurements a

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