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jeasiq-1691
The Role of Culture Consumption in an Increase of Deception Marketing , a Sample Survey of Cosmetic Users Employees College of Administration & Economics / University of Mosul
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Economics / University of Mosul

 

Abstract

The spread of the phenomenon of excessive buying in our society, especially for cosmetics, and at the same time increase the marketing deception by the organizations to take quick profit 'and accordingly was identified the problem of research in several questions, including:

Is there a significant effect of consumption culture on marketing deception?                                                                                            

The importance of the current research is that it deals with two important topics' culture of consumption has become a reality and marketing deception is constantly increasing and to study goals, including recognition of the extent of awareness of the subjects of the research variables' Based on the problem of research has been formulated several hypotheses of which there is no significant effect of the culture of consumption in marketing deception  .                    

A sample of 40 employees was selected and the questionnaire was adopted for data acquisition. Several statistical methods were used to analyze the data and extract the results using the spss program. The research concluded that there was a significant correlation between consumption culture and marketing deception. According to researchers .                                                                                           

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Publication Date
Fri Jan 04 2019
Journal Name
Journal Of Planner And Development
مفاهيم وتطبيقات لإمكانية التخطيط والتصميم المستدام في السكن
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Fri Jun 01 2012
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Publication Date
Wed Mar 30 2022
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Publication Date
Fri Nov 02 2018
Journal Name
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Sat Oct 01 2016
Journal Name
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Mon Dec 26 2022
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Mon Sep 25 2023
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Arab Science Heritage Journal
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Publication Date
Sat Dec 06 2014
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دراسات دولية
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Publication Date
Mon Jan 01 2018
Journal Name
جامعة بغداد - كلية التربية للعلوم التطبيقية - إبن الهيثم
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Publication Date
Mon Dec 01 2008
Journal Name
Journal Of Economics And Administrative Sciences
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