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الادارة بالقيم: الفلسفة الجديدة للنظام الاقتصادي المعاصر
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الدخول للموضوع: الحاجة لمواجهة التعقيد

تتناول هذه الورقة الفكرية فلسفة الادارة الجديدة وتطبيقاتها عبر ما يسمى "الادارة بالقيم" – MBV- (Management by values) التي تستند على الاحتياجات الحالية لبيئة المنظمات. ففي بحث (Dolan & Michley, 2006)، واستناداًَ لخبراتهما وممارساتهما اقترحا نموذج القيم ثلاثي المحاور (Tri- axial values model)، وهي: المادية- الذرائعية (Economic- Pragmatic)، الاخلاقية (Ethical)، والعاطفية- التطويرية (Emotional- Developmental). وستحاول تلك الورقة ان تحدد اسباب تبنيها لذلك. فلقد اعتبرت القيم في اوقات معينة من قبل المدراء بأنها مرنة للغاية
(Too soft)، بحكم تضمينها لأي مدخل جاد في الادارة، وبحيث اصبحت جزءاً مركزياً من التوجهات السائدة لها بالوقت الحاضر (Dolan & Garcia, 2002; Dolan et al., 2003).

انتشر مفهوم الادارة بالقيم بسرعة مذهلة في الاقتصادات العالمية الناشئة (Emerging world economies) مثل اسبانيا والبرازيل، واصبح الدافع الرئيسي لإعادة هندسة الثقافة التنافسية وادامتها. ففي سبيل المثال، شركة (Telefonica) التي تعد من كبريات الشركات الخاصة بإسبانيا حيث تستخدم ما يقارب (184.000) عامل. وقد طورت رؤيتها ورسالتها ومبادئها الادارية بإعتماد نموذج الادارة بالقيم. وحتى كوبا هذه الذي الحق الحظر الامريكي ضرراً اقتصادياً كبيراً عليها، فإن حكومتها تبنت مفهوم الادارة بالقيم (بالرغم من الجدل الايديولوجي)، والزمت جميع المدراء الكبار بمرافق الدولة كافة، على ضرورة ادارتها بموجب تطبيق هذا المفهوم، وبحيث اعدت وطورت مجموعة كبيرة من البرامج التدريبية بغية خلق حالات الالتزام والتمسك بهذه الفلسفة.

اذن، لماذا حدثت مثل هذا التغيرات؟ ولماذا لم تبادر الشركات الامريكية والانكلوسكسونية بتبي ذلك؟ والجواب على اية حال يعد معقداً للغاية، كونه يرتبط بمزيجية اهداف هذه الشركات وتعددها، فضلاً عن تداخل الجوانب الشخصية للمالكين والمدراء والظروف غير الموضوعية في ادارتها. ويشهد عالم اليوم، على نحو واسع تحولاً متميزاًُ في تركيز الادارة (Management focus) على ذلك، بسبب الطلبات المتزايدة في المجتمع على المدراء ذوي التبعية المهنية العالية، الى جانب الاهتمام العالي بالنوعية والزبائن (Dolan et al, 2004) .

لقد غدا العالم مكاناً يتصف باللاتأكد العالي والتعقيد المتزايد، ولم يعد بمقدور المدراء ان يتفادوا التعامل مع ذلك، وانما على النقيض من ذلك بزغت الحاجة الملحة والضرورة الحتمية بأن يواجه هؤلاء المدراء التعقيد بإمتلاكهم مهارات جديدة تصب في فهم واستيعاب نظرية التعقيد، والتناقضات، والفوضى، والنظم، وما شابه ذلك
(Dolan et al., 2003). كما اصبح واضحاً للعيان بالوقت الحاضر، ان اشارة التقدم والنمو لأي كيان (شخص، منظمة، مجتمع) ليست اكبر واغنى واطول واسرع من اشارة التقدم والنمو نحو فهم التعقيد الداخلي المتزايد والتبسيط المتكافئ للتفاعلات البينية بين الكيانات ذاتها- وبالتالي اذا لم يتم التوجه الحقيقي نحوها، فإن اجراس انذار الادارة يجب ان تقرع قبل وقوع الكارثة.

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Publication Date
Thu Oct 01 2015
Journal Name
Al-academy
Dramatic signs of place in contemporary classical shows: كاظم عمران موسى
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(The sign) was born with the birth of man, after the primitive man revealed through it the forms of speech, to express his needs and instincts, and he expressed his insides through them, through the effect of his interaction and conflict with his human counterpart on the one hand and nature on the other hand, for the purpose of communicating and communicating information, as a primitive language Indicative ...., until the linguistic language replaced it and thus signs took a further development, represented by other means that were embodied by gestures, signs and movements that took common social formulas .. such as the dances that a person practiced in his social rituals and the objective and transitional movements they contained And ge

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Publication Date
Wed Jul 01 2015
Journal Name
Political Sciences Journal
The concept of ethnicity in contemporary American political thought Jerry Mueller, a model ...
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الخلاصة

تشير نظريات علم اجتماع المعرفة الى ان ظهور مفهوم معين او سقوطه لايتم بمحض الصدفة، بل نتيجة تفاعل مجموعة من العوامل الثقافية والسياسية وحتى الاقتصادية ومن هنا فأن ظهور مفهوم الاثنية كان محصلة عوامل كثيرة خصوصاً بعد ان اصبح موضوع الاثنية في العقود الاخيرة من القرن الماضي وبداية القرن الواحد والعشرين محور نقاش رئيس في ميدان البحث الاجتماعي والسياسي، ليس في

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Publication Date
Tue Aug 15 2023
Journal Name
Al-academy
Trends in Contemporary Ceramic Art and the Overlapping of Stylistic Concepts (Installation Art and Assemblage as a Model)
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Contemporary arts have achieved, in accordance with the transition of concepts, a new logic in presentation and expression in general, and specifically in the field of ceramic art. The shift towards the logic of rejection and subversion of prevailing methods, which have been almost a constant foundation for a long period, has directly influenced the direction of visual arts in the contemporary world.
The growth and cultural transformations that the world has witnessed after the two World Wars have produced cognitive shifts based on strategies that diverge from the dominant culture. These approaches vary according to existential needs, as the language of art has become conceptual and a medium for contemporary culture with its rapid an

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Publication Date
Sun Mar 15 2020
Journal Name
Al-academy
Puppets theater importance in contemporary society: حسين خميس علوان الأنصاري
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Puppets theaters importance in contemporary society Throughout history puppets theater recognized to achieve constant successes, despite other expressive arts competitors, through diversity of forms topics and ways of direction whether for adults or children’s audients. Today every society has its own puppets, of which the forms are inspired by the cultural heritage. to express its cultural identity.

      Each of those puppets is c by its powerful expression, going beyond the performance of human actors. Thanks to technology, puppets industry, production and direction has evolved in this study, we will identify puppets theatre, its types importance in modern society, and secret of its powerful expressi

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Publication Date
Fri Jan 01 2021
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
The Auditor's Evaluation of The Detected Misstatements and Their Reflection on The Administration's Actions is: an Applied Research in the General Company for Grain Processing
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Some auditors may think that the audit process ends with discovering misstatements and informing management about them, while the discovery of misstatements may be classified by some as the first step in the phase of separating these distortions, as the auditor should collect these misstatements, evaluate them and detail them into misstatements involving errors or misstatements involving fraud Then evaluating it to material or immaterial according to what was stated in the international auditing standards and directing management to amend the essential ones.  The importance of this research lies in identifying the concept of distortions and their types, identifying the method of evaluating distortions into substantial and non-essent

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Publication Date
Thu Aug 01 2019
Journal Name
Journal Of Economics And Administrative Sciences
The Effect of Viral Marketing Technologies on Consumer Behavior _ A survey of a sample of students from the college of administration and economics
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Abstract:

Viral marketing has become one of the modern strategies adopted by organizations in the marketing of products and services. The idea of viral marketing focuses on the social relations between individuals and groups. As a result of the technological development, most organizations have resorted to using the Internet and its applications and social media to market and promote their products. To reach the largest number of consumers to display their products and services in many ways, including text, audio, visual or video and thus affect the behavior of the consumer.

The problem of the study was the following question (do viral marketing technologies have an impact on consumer behavior?)

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Publication Date
Sat Dec 01 2018
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Analysis of the requirements of electronic management and its role improving The performance of human resources: Applied research at Iraqi general insurance company
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The study seeks to identify e-governance requirements in human resources management, which are (administrative requirements, technical, human, financial, and security) which is a new style differs from the traditional management pattern, where work depends on multiple forms and methods of Tools, (e. g. computers and various electronic software), by relying on powerful information systems that help to make management decisions as quickly and less effortless and less expensive to keep up with the tremendous technological advancements in the field of information and communication technology revolution.

 The sample included 132 Person who constitute a position (Director General, assistant Director General, section managers and d

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Publication Date
Thu Apr 11 2019
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
STUDY THE MICROBIAL CONTAMINATION OF BROKEN AND CRACKED COMMERCIAL TABLE EGG IN BAGHDAD MARKETS AND ITS ECONOMIC EFFECT: STUDY THE MICROBIAL CONTAMINATION OF BROKEN AND CRACKED COMMERCIAL TABLE EGG IN BAGHDAD MARKETS AND ITS ECONOMIC EFFECT
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The aim of this novel native study was to determine the microbial contamination of broken and cracked imported commercial table egg in Baghdad markets and its economic effect. A total of 21510 commercial chicken table eggs were checked and surveyed from retail markets in different popular regions of Baghdad city during a year period from January 3rd to December 28th of 2018 and its microbial contamination were studied. Results revealed that significant differences (P<0.01) were appeared in the studied microbial counts during months of the study and significant differences (P<0.01) in the average counts between broken and cracked eggs and sound (not bro

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Publication Date
Thu Nov 01 2018
Journal Name
Journal Of Economics And Administrative Sciences
Transer towards economic substance over the legal form and its role in improving the quality of financial reporting.
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The follower of the needs of the users of accounting information notices the necessity of adopting faithful representation of information Hence, IASB adopted the economic substance approach as the basis for the Formulation and development of international accounting standards Therefore, this research discusses the reflection of the economic phenomenon in terms of its economic substance on the subject of measurement , And it should be consistent measurement method where the problem of research is concentrated in the fact that the economic units operating in the local environment to address events and economic phenomena according to the legal form , as appropriate With the requirements of the unified accounting sys

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Publication Date
Sat Dec 01 2012
Journal Name
Journal Of Economics And Administrative Sciences
Assessing the efficiency of the Economic performance of the general company for Vegetable oil Industry for the period (2003-2007)
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The State company for vegetable oils industry one of the most dynamic

companies in the Iraqi economy and is one of the companies manufacturing(food) that takes astrategic dimension and production within the concept of food security, this as well as to reduce dependence on imports and operation of national manpower.This study aims to describe the performance of the State company for vegetable oils industry for the period (2003-2007) which was characterized by economic and security instability of the country and give an accurate picture of their efficiency and their capacity to produce during this Period.    

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