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دور تنقيب البيانات Data Mining في زيادة أداء المنظمة (( دراسة تحليلية في المصرف الصناعي ))
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تمهيد

غالبا ما يكون تعامل المنظمات المالية والمصرفية مع الزبائن بشكل أساسي مما يتطلب منها جمع كميات هائلة من البيانات عن هؤلاء الزبائن هذا بالإضافة الى ما يرد اليها يوميا من بيانات يجعلها أمام أكداس كبيرة من البيانات تحتاج الى جهود جبارة تحسن التعامل معها والاستفادة منها بما يخدم المنظمة.

ان التعامل اليدوي مع مثل هذه البيانات دون استخدام تقنيات حديثة يبعد المنظمة عن التطور والارتقاء الى مستويات اداء افضل. ولا يكفي إدخال الحاسبات الى العمل فقط, بل من الأفضل استخدام تقنيات وبرمجيات تخدم الادارة وتقدم لها ما يمكن ان تستفيد منه دون اضاعة للوقت والجهد.

لذلك فان تنقيب البيانات   Data Mining  يقدم الحل لهكذا مشاكل فهي تكنولوجيا جديدة تهدف الى الحصول على معلومات غير معروفه من قواعد البيانات لغرض استخدامها في عملية اتخاذ القرار . انها تحسن من فهم البيانات المتراكمة واستخلاص ثروة المعلومات الموجودة فيها من اجل استثمارها بالشكل الذي يؤدي الى اتخاذ قرار سليم يجنب المنظمة أي خسائر محتملة ويرفع من مستوى ادائها .

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