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تعزيز رأس المال الستراتيجي
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يتفق اغلب الرؤوساء التنفيذيين للشركات، على ان رأس المال الستراتيجي
(Strategic capital) هو مقدرة المنظمة على رسم الخطط الناجحة وتنفيذ الستراتيجيات الملائمة، بالاعتماد على مدى واسع من أطر التفكير الخاصة بالعاملين، ومعارفهم وافكارهم وتصوراتهم التي ينبري ان تدخل في بناء تفاعلات انسانية صحيحة تصب في تطوير رأس المال الاجتماعي التنظيمي (Organizational Social capital) . فمن هذا المفهوم العميق بتداخلاته سننطلق لتوضيح المقالة الحالية لـ (Peter Smith) المعنونة
(Enhancing strategic capital) المنشورة في ايلول (2006) بـ
 
(Handbook of business strategy)، والتي ستناقش المدخل الشمولي لأحتواء العاملين بوصفه معتقداً جوهرياً للمنظمة، ويمثل الجانب الحاسم للتخطيط الستراتيجي الناجح.

عادة ما يتم الاستعانة بأناس مقربين او اصدقاء نثق بهم في اطار التعاملات الحياتية الخاصة، مثلاً عند شراء شيء معين بسيط (كتاب)، او معقد (دار او سيارة)، وقد يكون اولئك الافراد المستعان بهم من ضمن شبكة الناس المتعاونين لتقديم النصيحة والمشورة. وفي عالم الاقتصاد المعرفي (Knowledge economy) توجد شبكة علاقات داعمة موثوق بها تكون جاهزة لتحقيق تآلفاً مجتمعياً في كل المجالات يمكنها ان تفيد منظمات الاعمال في تقديم خدمات مميزة لزبائنها. ففي تلك الحالة يكون ليس المطلوب هنا بالضبط هو ماذا تعرف؟ "رأس المال البشري" (Human capital)، او حتى مَنْ تعرف؟ "رأس مال العلاقات"
(Relational capital) التي تضمن مخرجات ناجحة، بل المطلوب هو مَنْ الذي تعرفه جيدا؟ بشكل يفي لتثق به ان يقدم لك النصحية المهمة، او تتعاون معه للحصول على الاشياء بكل فاعلية وكفاءة، وهذا ما يطلق عليه هنا بـ "رأس المال الاجتماعي" (Social capital) . فعلى هذا الاساس ان ستراتيجية فجوة المعرفة- التطبيق
(The Knowing- doing gap strategy) احياناً تصمم وتنفذ في غرفة عمليات الرؤوساء التنفيذيين للشركات من منطلق سعيهم للاهتمام بعجلة تقدمها، وتماشياً مع تأكيد حقيقة "مَنْ يفكر بماذا" (Who think what). وعلاوة على ذلك، ينبغي ان تكون للمنظمات رؤية واضحة عن شبكة العلاقات الموجودة مع ما موجود في بيئتها العامة والخاصة، وتحديد قادة الرأي (Opinion leaders) غير الرسميين فيها، وانماط تأثيرهم ونفوذهم الايجابي والسلبي، لكون ذلك يعد من القضايا الحاسمة لنجاح تطبيق الستراتيجية على احسن ما يرام. ولعل من الجدير ذكره، ان مثل ذلك قد يكون حقيقياً وفاعلاً قبل صياغة الخطط الستراتيجية، ولكنه قد يصبح غير ذي فائدة في مرحلة التدشين او التنفيذ الفعلي لها.

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Publication Date
Thu Jun 13 2019
Journal Name
Al–bahith Al–a'alami
The role of radio advertising in promoting purchasing decisions of Iraqi citizens
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This research aims to identify the role of radio advertising in promoting purchasing decisions of Iraqi audiences, especially that the placement of the announcement through the Iraqi radio stations dealt with a little of Iraqi researchers, and the goal of the research to know the extent of public exposure to the radio advertising through Iraqi radio and patterns of exposure,disclosure of the reasons for public hearing of the radio advertisement, identifying the most important factors influencing the decision to buy in the radio advertisement, this research is descriptive in terms of type as the researcher used the survey method,questionnaire and scale for data and information collection, the sample was selected according to the purp

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Publication Date
Sun Jul 06 2014
Journal Name
Journal Of Educational And Psychological Researches
the role of theater in promoting linguistic wealth among primary school pupils
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Included a research problem , pointing to deficiencies and neglect in Arabic language teaching in primary and middle school , what makes sense to form your linguistic Bell ( Listening ) is missing , especially grammar, vocabulary endings .

And stressed the importance of research that teaching students the Arabic language is the balance of the next life , and that any defect infects will demolish an important part of their structure and the fact that the theater is a form of human directcommunication , and it`s way is the word this helps students to develop some communication skills , and language the backbone of these skills ,1-      The research sample was identified in all age children ( 6-12 ), which c

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Publication Date
Thu Dec 05 2019
Journal Name
المجلة السياسية والدولية
دور التنشئة الاجتماعية في تعزيز قيم التسامح والتعايش: العراق انموذجا
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أصبحت التنشئة الاجتماعية السليمة من أكثر الأدوات في التصدي لأوبئـة العنف والتطرف ومظاهرها المتفشية بصورة أو بأخرى في مجتمعاتنـا المعاصـرة عامـة باختلاف أيديولوجياته الفكرية ومعتقداته الدينيـة ومسـتوى نموهـا الاقتصـادي، وأصبحت بأشكالها المتنوعة معنية بترسيخ التعاليم الدينيـة السـمحة وغـرس القـيم الديمقراطية السليمة ومبادئ وقيم حقوق الإنسان في شتى مجالات الحياة الإنسانية، وهي أيضا تعد حجر الأساس من اج

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Publication Date
Wed Jul 03 2024
Journal Name
Al-rafidain Journal Of Medical Sciences ( Issn 2789-3219 )
Bioavailability of Bilastine Oral Self-nanoemulsion: Comparative Study with Commercial Formula in Rats
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Bilastine (BL) is a novel non-sedating second-generation antihistamine, and its bioavailability is about 60%. Objective: To compare the bioavailability of prepared oral self-nanoemulsions of BL (BL-SNE) with that of pure BL and marketed tablets. Methods: Four groups of Wistar rats were used in this study, each with six rats weighing between 200 and 250 g. They were treated orally using a a gavage tube. The groups were fed either with conventional tablets ("Alerbix®") after being ground and dispersed with deionized water (DIW), treated with BL-SNE or fed with pure BL powder suspension. The fourth group did not receive any medication. The concentration of BL in the rat’s plasma was measured using HPLC. We used Trandolapril as an an interna

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Publication Date
Fri Dec 31 2021
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
ENHANCE THE QUALITATIVE SENSORY CHARACTERISTICS AND ANTIMICROBIAL ACTIVITY OF BOVINE MILK BY USING (Hibiscus sabdariffa): ENHANCE THE QUALITATIVE SENSORY CHARACTERISTICS AND ANTIMICROBIAL ACTIVITY OF BOVINE MILK BY USING (Hibiscus sabdariffa)
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Bovine milk is one of the richest nutrients that contain minerals and vitamins that enhance immunity, especially in children, but because many children do not want to drink the raw milk, therefore this study aimed to enhance the sensory characteristics of raw milk by using hibiscus plant extract, which is characterized by red color and distinctive flavor as well as studying the effect of aqueous extract of Hibiscus sabdariffa on inhibiting the growth of microorganisms, by using three concentrations of the aqueous extract (0.5, 1.0 and 1.5%), where the statistical results showed a significant difference (P≤0.05) between the concentrations in color, texture and general acceptance, and the best results appeared when using

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Publication Date
Fri Jan 01 2021
Journal Name
Journal Of Economics And Administrative Sciences
The effect of sensory marketing in enhancing the mental image of the customer)Applied research(
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    The research aims to study the extent of the influence of the dimensions of sensory marketing on the perceptual mental image of customers, knowing the type of relationships that link the dimensions of sensory marketing with each other, no one from the researcher mentioned (as far as the researcher knows) the link between sensory marketing and mental image, from this point of view the main goal is determined, the effect of sensory marketing on the mental image taken from customers, as the research was conducted on a number of first-class restaurants represented (Chef City, Chili House, Mado, Fried Chicken Saj Alreef) and the research community was represented by the customers of the aforementioned restaurants, a

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Publication Date
Sun Aug 30 2020
Journal Name
Journal Of Economics And Administrative Sciences
The Influence of Emotional Intelligence in promoting the Empowerment of Employees
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The subject of the research seeks to indicate the level of influence of emotional intelligence in the empowerment of workers in the Ministry of Industry and Minerals General Company for Food Products. The research problem is illustrated by knowing all of the following:

  • The level of the relationship between emotional intelligence in promoting the empowerment of employees of the Ministry of Industry and Minerals.
  • The impact of emotional intelligence on the empowerment of workers in the ministry.
  • Recognize the interest of the management of the Ministry of Industry and Minerals in emotional intelligence and the

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Publication Date
Sun Feb 28 2021
Journal Name
Journal Of Economics And Administrative Sciences
Enhancing national security through foreseeing the economic intelligence system in Iraq
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         Economic intelligence represents a modern field of knowledge that has been and is still the focus of many studies and research, including this research that deals with economic intelligence and its role in strengthening Iraqi national security - an analytical study. Economic development and economic development without security, and in a situation such as that of Iraq, which is still suffering from conflicts, conflicts and the effects of wars, as well as the unstable conditions in its regional environment, the directions of that relationship cannot be determined except through the availability of accurate information, indicators, full knowledge of reality and the pos

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Publication Date
Wed Mar 15 2023
Journal Name
Al-academy
Dramatic Dialogue And Its Effectiveness In Enhancing The Characteristics Of The Alienated Character In The Television Series
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Dialogue is one of the pillars of character building in the television series, through which it is possible to identify the most important characteristics and traits of the personality, in addition to its ability to reveal the most important problems at all levels. The following: (How does dialogue contribute to enhancing the traits of the alienated personality?). It therefore aims to identify the effectiveness of the dramatic dialogue in enhancing the traits of the alienated personality represented by (powerlessness, isolation, meaninglessness, objectification, non-standardization and rebellion). (The traits of the alienated character, and the second is the psychological function of the dramatic dialogue), to extract from them the main

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Publication Date
Sun Mar 03 2024
Journal Name
مجلة الذكوات البيض
أشكالية توظيف الخطاب السياسي ودوره في تعزيز السلم المجتمعي: العراق انموذجا
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لكل دولة في هذا العالم خطابها السياسي والذي يحدد سياستها الداخلية والخارجية، وهي سياسة ثابتة تنطلق من مفاهيم وبرامج وثوابت تخدم مصالحها الحيوية، لكون الخطاب السياسي ليس مجرد كلام عابر في عالم السياسة الدولية وانما هو ثوابت مهمة يحدد توجهات هذه الدولة او تلك ويحدد دورها الدولي وطبيعة العلاقة مع البلدان الاخرى ومنها الدول المجاورة لها. شهد العراق بعد العام 2003 تحديات جديدة تمثلت بتغليب خطابات الطائفية والكراه

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