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jeasiq-1068
Dynamic Equilibrium of Marketing and Its Role in Achieving Excellence Performance Experimental research on a number of Iraqi private banks
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          Purpose  :This study seeks to provide the point of view stands on the marketing performance of the banks in the context of Dynamic Equilibrium  of marketing. It aims to develop a prototype of measuring marketing performance under the umbrella of marketing dynamic prototype, embodied of the strategic alliance and competition, and the  laws and legislation, and to explore any of the dimensions more effective in achieving performance.  This study aims to discusses the importance of the Dynamic Equilibrium  of marketing and it role in achieving the marketing performance under Dynamic Equilibrium  of marketing and its impact on the Iraqi banking sector.

Design/Methodology/Approach: The experimental method has been used, the questionnaire used to collect the data in order to develop a trustworthy prototype measurement and correct for the changes of the Dynamic Equilibrium  of marketing and customer relationship management With the dimensions of marketing performance, the hypotheses were tested through the use of some statistical treatments.   

Findings: The study of the sample found that marketing performance is effected directly in the dynamics of the industry, and the intensity of competition, and the uncertain environment  that includes (degree of predictability in the business environment), a model measuring variables Dynamic Equilibrium  of Marketing has been developing (alliances strategy, competition, legislation/ laws) with marketing performance variables (focus on the customer, focus on the competitors), moreover, the results support the hypothesis influence and correlation between the surveyed  variables.

Practical Implications: This study provides useful measurement of marketing balance, it helps the managers to use to assess the current situation in the capabilities of the banks performance. Managers may improve their marketing performance programs more effectively and efficiently through their strategic orientation towards competition and alliance.

Originality/ Value : This study undertakes help service providers in banking sector to deal with the challenge imbedded in increase the marketing performance and achieve the dynamic marketing balance, and how to influence the marketing balance dimensions in achieve the marketing performance. 

 

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Publication Date
Wed Jun 01 2005
Journal Name
Journal Of The College Of Languages (jcl)
تمثّلات حضور الآخر في القصة العربية الحديثة
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The presence of the other representations in the story of modern Arabic
The other who seek to discuss his presence is the other west, and is nothing new to bring the other whatever, especially the Western literature, especially after the opening of the East West and the occurrence of encounters many Whatever the reasons for them or their causes, and the prevalence of the phenomenon influenced by this Western, and therefore his presence in this literature of any had sex. And certainly our presence (we) also in the literature of the other, and this is very natural, created by the convergence of intellectual, cultural and human, which led to the emergence of the cultural theme of conflict between East and West, and these conflicts take d

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Publication Date
Fri Sep 01 2023
Journal Name
المجلة السياسية والدولية
تنفيذ مفهوم المسؤولية عن الحماية في ليبيا
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بعد الاحتجاجات التي اندلعت في ليبيا في فبراير 3122 ،استند مجلس الأمن وهيئات الأمم المتحدة الأخرى على مفهوم المسئولية عن الحماية (R2P )(لمعالجة الأوضاع الإنسانية الناجمة عن تلك الاحتجاجات. وأصدر المجلس القرار 1970والذي فرض بموجبه حزمة من العقوبات على ليبيا، ثم أصدر القرار 1973 الذي سمح بالتدخل العسكري هناك. وبعد البدء بتنفيذ الحملة العسكرية تبين أن الناتو استغل هذه القرارات لتنفيذ أجندته الخاصة وعمل على الإطاحة بالن

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Publication Date
Tue May 31 2011
Journal Name
مجلة كلية التربية
المقصدية والتشكيل البنائي في كتاب( كليلة ودمنة)
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Publication Date
Tue Dec 01 2015
Journal Name
مجلة العلوم القانونية
التنظيم القانوني للمنافسة التجارية في التشريع العراقي
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المنافسة التجارية في التشريع العراقي

Publication Date
Thu Dec 15 2022
Journal Name
Al-academy
color methodology to Re-reading the musical notes
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many painters tried to mix colors with Music by direct employment through colorful musical pieces or the use of multiple instruments and techniques , or vice versa, including the French artist )Robert Stroben(, he transferred the piece of music to be depicted on the painting and worked on the tones of music (Johann Sebastian Bach) by dropping the color on the lines of the musical scale, for example (the C tone) ranging from brown to red ( Tone La A) from gray to orange, and so on, the presence of links and similarity factors between the world of music and the world of colors facilitated the process of linking musical notes with colors, the most famous of which was presented by the world (Newton) in the circle of basic colors and linking

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Publication Date
Mon Mar 01 2004
Journal Name
Al-academy
الرؤيا واداء التشكيل في النحت العراقي المعاصر
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الرؤيا واداء التشكيل في النحت العراقي المعاصر

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Publication Date
Fri Jan 01 2016
Journal Name
Journal Of The College Of Languages (jcl)
Étude des aspects de la peur Dans « La Peste » d'Albert Camus
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Resumé

La Peste, paru en 1947 et qui reçoit le prix des critiques acquiert a Camus  une notoriété universelle, il reçoit en 1957 le prix Nobel pour une œuvre qui, selon les termes de l’Académie suédoise : « met en lumière les problèmes se posant de nos jours à la conscience des hommes ». A Oran où il n’arrive jamais rien, quelque chose va arriver. On découvre un rat mort, couvert de sang. Deux jours après on en trouve des centaines, puis des milliers. Deux semaines plus tard, un homme meurt d’une maladie, décrite avec précision, mais sans recherche de l’horreur. Après cet événement, on signale une dizaine, puis une vingtaine de cas de fiè

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Publication Date
Sat Jul 18 2020
Journal Name
College Of Islamic Sciences
ال ظاهرة اللجوء في ضوء العقيدة الاسلامية
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البحث معني بظاهرة اللجوء من العالم الاسلامي الى العالم الغربي وما يحيط بهذه الظاهرة من تحديات سواء كانت سلبية او ايجابية والبحث يوضح احكام العقيدة الاسلامية للحكم على هذه الظاهرة التي اصبحت من النوازل في هذا العصر 

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Publication Date
Fri Mar 30 2018
Journal Name
حولیات کلیة الآداب جامعة عین شمس
الرأي العام في بغداد (العصر البويهي أنموذجاً)
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يتفق معظم العلماء على اهمية الرأي العام في کل الازمنه والامکنة کلها، لکل ناس حکام ومحکومون افراد وجماعات فهو يشکل قوة ضغط على تلک الانظمة والحکومات وان کانت تلک القضايا لها مساس بمصالح الناس ومدى تاثيرها على الانظمة في اتخاذ القرارات من خلال الاحکام التي تصدرها الناس. والبحث هنا يتناول الرأي العام بمفهوم الحرية الممنوحة لهم وان کانت مدة الدراسة لا تتناول المفهوم بذاته ولکن يعبر عنه بمفاهيم مثل ارادة ال

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Publication Date
Wed May 05 2021
Journal Name
Arab Science Heritage Journal
مؤلفات عن وباء الطاعون في الوباء الاسلامي
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Throughout the ages, a number of natural and human disasters have
occurred in the Islamic world,

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