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jeasiq-1068
Dynamic Equilibrium of Marketing and Its Role in Achieving Excellence Performance Experimental research on a number of Iraqi private banks
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          Purpose  :This study seeks to provide the point of view stands on the marketing performance of the banks in the context of Dynamic Equilibrium  of marketing. It aims to develop a prototype of measuring marketing performance under the umbrella of marketing dynamic prototype, embodied of the strategic alliance and competition, and the  laws and legislation, and to explore any of the dimensions more effective in achieving performance.  This study aims to discusses the importance of the Dynamic Equilibrium  of marketing and it role in achieving the marketing performance under Dynamic Equilibrium  of marketing and its impact on the Iraqi banking sector.

Design/Methodology/Approach: The experimental method has been used, the questionnaire used to collect the data in order to develop a trustworthy prototype measurement and correct for the changes of the Dynamic Equilibrium  of marketing and customer relationship management With the dimensions of marketing performance, the hypotheses were tested through the use of some statistical treatments.   

Findings: The study of the sample found that marketing performance is effected directly in the dynamics of the industry, and the intensity of competition, and the uncertain environment  that includes (degree of predictability in the business environment), a model measuring variables Dynamic Equilibrium  of Marketing has been developing (alliances strategy, competition, legislation/ laws) with marketing performance variables (focus on the customer, focus on the competitors), moreover, the results support the hypothesis influence and correlation between the surveyed  variables.

Practical Implications: This study provides useful measurement of marketing balance, it helps the managers to use to assess the current situation in the capabilities of the banks performance. Managers may improve their marketing performance programs more effectively and efficiently through their strategic orientation towards competition and alliance.

Originality/ Value : This study undertakes help service providers in banking sector to deal with the challenge imbedded in increase the marketing performance and achieve the dynamic marketing balance, and how to influence the marketing balance dimensions in achieve the marketing performance. 

 

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Publication Date
Sun Jan 01 2023
Journal Name
Journal Of Engineering
The Response of Reinforced Concrete Composite Beams Reinforced with Pultruded GFRP to Repeated Loads
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This paper investigates the experimental response of composite reinforced concrete with GFRP and steel I-sections under limited cycles of repeated load. The practical work included testing four beams. A reference beam, two composite beams with pultruded GFRP I-sections, and a composite beam with a steel I-beam were subjected to repeated loading. The repeated loading test started by loading gradually up to a maximum of 75% of the ultimate static failure load for five loading and unloading cycles. After that, the specimens were reloaded gradually until failure. All test specimens were tested under a three-point load. Experimental results showed that the ductility index increased for the composite beams relative to the refe

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Publication Date
Sun Jan 26 2020
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
انموذج مقترح للحكمانية في المنظمات العامة: بالتطبيق في وزارة التعليم العالي والبحث العلمي
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              governance Is considered as one approach that gained the attention of many researchers in Management and politics field as one of the dominant philosophies and desired in the current period, became seen as a panacea for all diseases afflicting in particular public administrative organs in General ,This concept has been associated with concepts of reorganization Reforme besidc the administrative directed to improve the efficiency and effectiveness of the performance of such devices as reflected on the totality of features and characteristics that relate to service fulfillment needs of beneficiaries and underlying phenomenon, there was also a constituent charact

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Publication Date
Mon Jul 22 2019
Journal Name
Arab Science Heritage Journal
المقابر القديمة في بغداد ومدى الإنتفاع منيا في التخطيط العم ا رني لممدينة
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تعدّ المقابر من المرافق القديمة في المدينة بوصفها تمثل ذاكرة التاريخية لاحتوائها
من أضرحة مشاهير أهل الاصلاح ورجال العلم والفن السياسة. 

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Publication Date
Sun Jan 01 2017
Journal Name
مجلة ابحاث الذكاء
اثر استراتيجية REAP في الدافعية القرائية في مادة الكيمياء لطلبة الصف الثاني متوسط
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هدف البحث الى معرفة اثر استخدام استراتيجية (REAP ) في الدافعية القرائية في مادة الكيمياء لطلبة الصف الثاني المتوسط وتكونت عينة البحث من (62 ) طالباً من طلاب الصف الثاني المتوسط تم توزيعهم عشوائيا وبالتساوي الى مجموعتين تجريبية وضابطة . وتم مكافأة المجموعتين في المتغيرات : (العمر الزمني بالاشهر ، اختبار المعلومات السابق ، معدل درجات السنة السابقة في مادة الكيمياء ، اختبار الذكاء ، مقياس الدافعية القرائية) ، وتم تط

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Publication Date
Wed Mar 05 2025
Journal Name
المؤتمر الدولي الثالث للابحاث في العلوم الإنسانية والاجتماعية (rcsh-21)
ظاهرة الحذف في التراكيب اللغوية واثرها في التنوع الدلالي ديوان سراقة البارقي أنموذجا
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سم اللغة العربية بكل ما فيها من حيوية بالإبداعية في دلالاتها التي تنقلنا إلى عالم الشاعر الدلالي، ولا بدّ من أن يكون للحذف دلالاته في ضبط النغم الشّعريّ على إيقاع المعنى الذي يريد الشاعر إيصاله، فللحذف دوره في الحفاظ على تماسك النصّ الإبداعي ودوره في التعبير عما يدور في قلب الشاعر من خلجات ومعانٍ، وإذْ يعطي أسلوب الحذف مساهمة واسعة للشاعرية أن تأخذ ما تريد من ألوان التعبير بأقل عدد من الكلمات. ويعدّ سراقة الب

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Publication Date
Sun Jan 03 2016
Journal Name
Journal Of Educational And Psychological Researches
الأساليب التربوية في القرآن الكريم والسنة النبويةالأساليب التربوية في القرآن الكريم والسنة النبوية
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        The most important characteristic of the methods of Islamic education inspired from the Koran it is not man-made, it is to estimate the creator of human beings, who sent down the book, he addresses their minds and their hearts and emotions and regulate their behavior, including Amati Aftrthm, and fits the psychological their composition, so that the effect of these methods up to the depths of hearts intense induction was contained in Holy Book and the correct year studied the Qur'an and reflect on the meaning and reflect on the purposes and goals 0, the better to speak the Word of God, and the best guidance is guided him, and for science at all to call God and teach

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Publication Date
Wed Jun 22 2022
Journal Name
Arab Science Heritage Journal
حقوق المرأة في البيعة لرسول الله () في كتاب المحبر للحبيب البغدادي (ت 245هـ)
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The research deals with one of the rights of women, which Islam granted them, and the pledge of allegiance to women, despite its simple part, represents an important and basic feature of the uniqueness that distinguishes the Islamic religion from all the heavenly religions

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Publication Date
Sun Apr 02 2017
Journal Name
مجلة البحوث التربوية والنفسية
تطوير الاداء الاداري لرؤساء الاقسام العلمية في جامعة واسط في ضوء وظائفها الادارية
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تطوير الاداء الاداري لرؤساء الاقسا العممية في جامعة واتسط في ضوء وظائفيا الادارية د ا رسة ميدانية ىدفت تطوير الاداء الاداري لرؤساء الاقسا العممية في جامعة واسط في ضوء وظائفيا الادارية وت بناء استبانة تكونت 410 وعمى مجموعة مف الخب ا رء مف عمداء ومعاونيف :/ مف = 8 فقرة اذ ت تطبيقيا خلاؿ العا الد ا رسي 4109 اساتذة ورؤساء اقسا باستخدا اسموب دلفي بواقع جولتيف وباعتماد نسبة اتفاؽ 1<% وكاف عددى 81 خبي ا رً وتوصمت الد ا رسة الى

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Publication Date
Fri Apr 01 2016
Journal Name
Journal Of Economics And Administrative Sciences
: financial fraud ,Audit risks ,inherent risk ,Detection risk, Data Mining .
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Abstract

The study seeks to use one of the techniques (Data mining) a (Logic regression) on the inherited risk through the use of style financial ratios technical analysis and then apply for financial fraud indicators,Since higher scandals exposed companies and the failure of the audit process has shocked the community and affected the integrity of the auditor and the reason is financial fraud practiced by the companies and not to the discovery of the fraud by the auditor, and this fraud involves intentional act aimed to achieve personal and harm the interests of to others, and doing (administration, staff) we can say that all frauds carried out through the presence of the motives and factors that help th

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Publication Date
Fri Mar 21 2025
Journal Name
مجلة اكليل
إسهام تطبيقات التكنولوجيا الرقمية في تطوير الكفاءات النحوية لطلبة اللغة الإسبانية في العراق.
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إسهام تطبيقات التكنولوجيا الرقمية في تطوير الكفاءات النحوية لطلبة اللغة الإسبانية في العراق.