The purpose of this paper is to shed light on the concept of fuzzy logic ,its application in linguistics ,especially in language teaching and the fuzziness of some lexical items in English.
Fuzziness means that the semantic boundaries of some lexical items are indefinite and ideterminate.Fuzzy logic provides a very precise approach for dealing with this indeterminacy and uncertainty which grows (among other reasons) out of human behavior and the effect of society.
The concept of fuzzy logic has emerged in the development of the theory of fuzzy set by Lotfi Zadeh(a professor of computer science at the university of California) in 1965.It can be thought of as the application side of the fuzzy set theory. In linguistics, few scholars have dealt with this phenomenon, among them, Lakoff (1972), Labov (1973), and Aitchison (1994). Consequently, very little literature is available on this concept in linguistics. The researcher has to collect bits of information scattered in various fields of knowledge.
The paper is of three sections: section one surveys briefly some of the semantic terms which are closely related to lexical fuzziness, since it is a problem of meaning by nature, like denotation versus connotation and intension versus extension. Section two is of two main parts. The first explores in detail the emergence of fuzzy logic, shedding light on its development and the criticism to it. The second part is devoted to lexical fuzziness, trying to discover its characteristics, the reasons behind its existence in languages, its relation to other similar concepts like vagueness, its application in teaching a second language and some other related titles.
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Abstract:
The research aims to improve the insurance service through the marketing commission as a tool that enables the insurance companies to achieve a competitive advantage. The researcher, by observing the challenges faced by insurance companies, insurance agents and brokers, raised the main question of the research: Is there an effect of the marketing commission on the competitive advantage of insurance companies? The data was obtained through the financial statements and annual reports of the research sample companies (the National General Insurance Company, the Iraqi General Insurance Company, Al-Hamra Private
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الخلاصة
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