Preferred Language
Articles
/
jcofarts-50
Integrative Relationship between the Picture and the Written Text in the Commercial Advertisement
...Show More Authors

There is no doubt that the   advertisement picture  and the written text play  a key role in the formation of the language of the communicative discourse as the main pillars of the design of commercial advertising and the main entrance for the  advertising message awareness... Hence the researcher chose the title of her research (Integrative Relationship between the Picture and the Written Text in the Printed Commercial Advertisement) starting from following questions: What is the relationship between the picture and the written text in the printed commercial declaration? Is there functional, aesthetic and interactive integration between them?

                 The importance of the research stems from the possibility of its contribution to the enrichment of the cognitive aspect of the complementarity of the relationship between the picture and the written text in the design of the printed commercial advertisement for the specialists researchers and   workers and those interested in the field of design.

                 The research also aims at revealing the integration of the relationship between the picture and the written text in the design of the printed commercial advertisement.

                The research limits were determined to the study of commercial advertisements of the United States of America published on the Internet in 2016.

               The theoretical framework of the research included the problem of research, its importance, its objectives, and its objective, temporal and spatial limits. The theoretical framework included two sections: the first section is about the concept of complementarity in the typographic achievement.

       The second section dealt with the effectiveness of the relationship between the picture and the written text in the commercial advertisement.  The research procedures and the most important findings and conclusions are then presented. The most important results that have been achieved are as follows:

                1 – The employment of the advertising picture as the main unit that occupies the majority of the advertising space, while the written text explains and supports it, achieving a coherent relationship between the visual and intellectual situation.

                 2 –The presence of words alongside the picture helps in opening the horizons to the thinking of the recipient, especially in the case of words compensation for the inability of the fixed advertisement picture in the expression of temporal or causal links

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Wed Feb 01 2023
Journal Name
Baghdad Science Journal
Synthesis, Theoretical Study, and Biological Evaluation of Some Metal Ions with Ligand "Methyl -6-[2-(4-Hydroxyphenyl) -2-((1-Phenylethylidene) Amino) Acetamido] -2,2-Dimethyl-5—Oxo-1-Thia-4-Azabicyclo [3.2.0] Heptane-3-Carboxyylate
...Show More Authors

Schiff base (methyl 6-(2- (4-hydroxyphenyl) -2- (1-phenyl ethyl ideneamino) acetamido) -3, 3-dimethyl-7-oxo-4-thia-1-azabicyclo[3.2.0] heptane-2-carboxylate)Co(II), Ni(II), Cu (II), Zn (II), and Hg(II)] ions were employed to make certain complexes. Metal analysis M percent, elemental chemical analysis (C.H.N.S), and other standard physico-chemical methods were used. Magnetic susceptibility, conductometric measurements, FT-IR and UV-visible Spectra were used to identified. Theoretical treatment of the generated complexes in the gas phase was performed using the (hyperchem-8.07) program for molecular mechanics and semi-empirical computations. The (PM3) approach was used to determine the heat of formation (ΔH˚f), binding energy (ΔEb), an

... Show More
View Publication Preview PDF
Scopus (17)
Crossref (4)
Scopus Clarivate Crossref
Publication Date
Wed Oct 01 2025
Journal Name
Indonesian Journal Of Chemistry
Synthesis of Titanium Dioxide Nanoparticles for Removal of Pb<sup>2+</sup>, Cd<sup>2+</sup> and Cr<sup>3+</sup> from Wastewater
...Show More Authors

Water pollution is widely regarded as one of the most pressing global challenges, exacerbated by human progress in industrial, agricultural, and technological sectors. Wastewater often contains non-biodegradable heavy metals that accumulate in living organisms. This accumulation poses significant risks to both environmental ecosystems and human health. The structures and surface morphology were characterized by FTIR, UV-vis measurements, XRD, SEM, and AFM. TiO2 nanoparticles could remove heavy metal ions (Pb2+, Cd2+, and Cr3+) from two samples (laboratory samples and real samples from Babylon battery factory in Al-Waziriya, Baghdad/Iraq) and measured by AAS. The results indicated that the removal percentages of heavy metal ions by T

... Show More
View Publication
Scopus Crossref
Publication Date
Mon Dec 26 2022
Journal Name
Arab Science Heritage Journal
رحلة الحاج الموريسكي بوي مونثون من إسبانيا إلى مكة المكرمة بعد تسليم مملكة غرناطة 897هـ - 1492م، دراسة في مضامين الرحلة "نماذج مختارة" دراسة في مضامين الرّحلة "نماذج مختارة"
...Show More Authors

Day after day, Morsek literature 879-1018/1492-1609proves the completion of all literary branches starting from poetry with its different purposes to include prose with its various subjects. In 2016, a complete text of ‘the literature of Morsek journey

View Publication Preview PDF
Publication Date
Mon Jan 23 2023
Journal Name
Arab Science Heritage Journal
رحلة الحاج الموريسكي بوي مونثون من إسبانيا إلى مكة المكرمة بعد تسليم مملكة غرناطة 897هـ - 1492م، دراسة في مضامين الرحلة "نماذج مختارة" دراسة في مضامين الرّحلة "نماذج مختارة"
...Show More Authors

Day after day, Morsek literature 879-1018/1492-1609proves the completion of all literary branches starting from poetry with its different purposes to include prose with its various subjects. In 2016, a complete text of ‘the literature of Morsek journeys

View Publication Preview PDF
Publication Date
Mon Feb 04 2019
Journal Name
Journal Of The College Of Education For Women
اثر استخدام انموذج سكمان في تحصیل طالبات الصف الثاني متوسط ومیلھن نحو مادة الفیزیاء: اثر استخدام انموذج سكمان في تحصیل طالبات الصف الثاني متوسط ومیلھن نحو مادة الفیزیاء
...Show More Authors

.

View Publication Preview PDF
Publication Date
Wed Sep 30 2020
Journal Name
مجلة الجامعة العراقية
تعرض كبار السن للمسلسلات الهندية المدبلجة في القنوات الفضائية والاشباعات المتحققة منها
...Show More Authors

Publication Date
Wed Sep 30 2026
Journal Name
Karbala Journal Of Physical Education Sciences
تأثير تمرينات خاصة في تطوير بعض القدرات الحركية والانجاز لعداءات 100م حواجز
...Show More Authors

هدف البحث الى التعرف على تأثير تمرينات خاصة في تطوير بعض القدرات البدنية وانجاز مسابقة عدو(100) متر حواجز تحت (20) سنة. استخدمت الباحثتان المنهج التجريبي بتصميم المجموعة التجريبية ذات الاختبار القبلي والبعدي لملائمته طبيعة البحث. تم تحديد مجتمع البحث بالطريقة العمدية وهم عداءات 100م حواجز من فئة الشباب، واختيار عداءات نادي السليمانية بألعاب القوى وتم اختيار العينة بصورة قصدية بأسلوب الاختبارين القبلي والبعدي و

... Show More
View Publication Preview PDF
Publication Date
Tue Dec 22 2020
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
امكانية تطبيق نظام الموازنة على اساس النشاط ABB في مديرية بلديات بابل
...Show More Authors

Under major developments in the field of business environment, the use of traditional budgets do not fit into these developments and adversely affect the future performance of the enterprises, which requires the transition to modern systems in the preparation of the budgets of activity based budgeting ABB because they provide a more accurate and objective estimates based on scientific foundations and practical avoided arising from the use of traditional budgeting problems, Where ABB is working better allocation of resources based on the activities of an enterprise and this positively affects the performance of the administration for the purpose of evaluating their performance according to responsibility centers and decision-making govern

... Show More
View Publication Preview PDF
Publication Date
Wed Sep 25 2019
Journal Name
Journal Of The College Of Education For Women
آليات التواصل اللغوية والبلاغية في الخطاب القرآني سور الطّور والنّجم والقمر إنموذجاً
...Show More Authors

    لما كانت الوظيفة الأساسية للغة هي الوظيفة التواصلية ، أو التبادل الكلامي بين المخاطب والمستمع ، فكان لا بد لهذه الوظيفة من آليات – لغوية وبلاغية – يستعملها المتكلم أو المرسل للخطاب الأدبي لتوجيه ذهن السامع أو المخاطب نحو ما يطرحه من أفكار ، ورؤى ، واقناعه عن طريق التواصل ، بمضمون الخطاب واستلزام سرعة الانجاز ، وتأسيساً على ذلك جاء هذا البحث لبيان هذه الآليات في الخطاب القرآني متمثلاً في سور الطور

... Show More
View Publication Preview PDF
Publication Date
Wed Sep 30 2026
Journal Name
Journal Of Baghdad College Of Economic Sciences University
توظيف القدرات المعرفية الدينامية لتحقيق تنافسية الاعمال بحث تطبيقي في مصانع الالبان
...Show More Authors

يهدف البحث الى قياس مستوى ارتباط وتأثير القدرات المعرفية الدينامية في تنافسية الاعمال، وتكونت العينة من (155) فردا في اربعة مصانع للالبان في بغداد وهي (ابو غريب، والزراعة، والحلال، وعيون الرافدين) اذ تمثل مجتمع البحث من اصحاب المصانع، والمديرين والعاملين في السيطرة النوعية والبحث والتطوير والمهندسين والفنيين والعاملين ذوي الخبرة في صناعة الالبان. وجرى تحليل البيانات واختبار الفرضيات باستخدام الادوات الإحصا

... Show More
View Publication Preview PDF