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Integrative Relationship between the Picture and the Written Text in the Commercial Advertisement
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There is no doubt that the   advertisement picture  and the written text play  a key role in the formation of the language of the communicative discourse as the main pillars of the design of commercial advertising and the main entrance for the  advertising message awareness... Hence the researcher chose the title of her research (Integrative Relationship between the Picture and the Written Text in the Printed Commercial Advertisement) starting from following questions: What is the relationship between the picture and the written text in the printed commercial declaration? Is there functional, aesthetic and interactive integration between them?

                 The importance of the research stems from the possibility of its contribution to the enrichment of the cognitive aspect of the complementarity of the relationship between the picture and the written text in the design of the printed commercial advertisement for the specialists researchers and   workers and those interested in the field of design.

                 The research also aims at revealing the integration of the relationship between the picture and the written text in the design of the printed commercial advertisement.

                The research limits were determined to the study of commercial advertisements of the United States of America published on the Internet in 2016.

               The theoretical framework of the research included the problem of research, its importance, its objectives, and its objective, temporal and spatial limits. The theoretical framework included two sections: the first section is about the concept of complementarity in the typographic achievement.

       The second section dealt with the effectiveness of the relationship between the picture and the written text in the commercial advertisement.  The research procedures and the most important findings and conclusions are then presented. The most important results that have been achieved are as follows:

                1 – The employment of the advertising picture as the main unit that occupies the majority of the advertising space, while the written text explains and supports it, achieving a coherent relationship between the visual and intellectual situation.

                 2 –The presence of words alongside the picture helps in opening the horizons to the thinking of the recipient, especially in the case of words compensation for the inability of the fixed advertisement picture in the expression of temporal or causal links

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Publication Date
Tue Jan 02 2018
Journal Name
د.زينب ميثم علي
نقد البلاغة - دراسة في المشروع البلاغي للدكتور محمد العمري
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بينت النظريات والمناهج النقدية الحديثة بعد تفعيلها لوسائل قراءة النص وتحليل عناصره وبيان وسائل تماسكه وروابطه فضلا عن تمثيله لمضامين مركزية ودلالات فرعية ان النصوص التراثية بوصفها نصوصا كاملة لسمات النص المؤثر قابلة للحضور في مجال المعرفة وفق تصور حديث يختلف عن تصور منتجهامنهجيا كما اتضح مدى عمق هذه النظريات والاسس التي ارساها بلاغيو العرب التي كانت ولاتزال محط انظار كبار النقاد وباحثي البلاغة.

Publication Date
Mon Nov 12 2018
Journal Name
Arab Science Heritage Journal
البرجوازية البرجوازية المسلمة في الشرق الادنى خلال العصر العباسي
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The shortcomings of the Muslim regime were however, became more obvious in later periods. Under the first Abbasids, the Muslims bourgeoisies were still a new class, rising in the social hierarchy of the caliph empire. It became even powerful class and a factor to reckon with

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Publication Date
Fri Oct 01 2010
Journal Name
منشورات الحلبي الحقوقية بيروت
التنظيم القانوني للمهني – دراسة مقارنة في نطاق الاعمال التجارية
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التنظيم القانوني للمهني – دراسة مقارنة في نطاق الاعمال التجارية

Publication Date
Mon Jan 01 2018
Journal Name
حوليات كلية الآداب
الومضة في نصوص الريح لاتصادق أحدًا للشاعر لطيف هملت
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Publication Date
Sat Feb 09 2019
Journal Name
Journal Of The College Of Education For Women
طرافة التخییل بحسن التعلیل في الشعر الاندلسي دراسة تحلیلیة
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Of good reasoning (the art of unique moral turn him poets of Andalusia in
poetry verse emitter myself, and to achieve a very technical. Either the emitter is
related to the nature of the environment and the composition of personal Andalusia
of appetite for life and interaction with the legibility beautiful, and it was (wit)
feature in them even said they are charming as Bagdad ions , and either art, it made
them this color to show their ability intellectual in the search for bugs, and
stimulate their imaginations in a contract equations in the interpretation and find
justifications for the ideas and meanings Exaggeratedly times, and especially in the
purpose of praise, and novelty in many cases, as in the spinning

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Publication Date
Thu Dec 27 2018
Journal Name
Arab Science Heritage Journal
نبذة عن معاني الحروف في العربية دراسة توثيقية نحوية
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اهتمام العلماء العرب بالحروف مبينين معانيه موضحين مقاصده 

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Publication Date
Sun Oct 01 2023
Journal Name
مجلة دراسات دولية
الذكاء الاصطناعي والوجود الإنساني: قراءة فكرية في الابعاد الاجتماعية
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Publication Date
Sun Apr 06 2014
Journal Name
Journal Of Educational And Psychological Researches
الكفاية في التعامل مع الضغوط لدى المراهقون العراقيين والجزائريين
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 This study tested the impact of region and gender on adolescents 'stress perceptions and coping styles. A total sample of 650 adolescents (5 9.4% female) from 2 countries (Iraq - Algeria). Samples of n = 325 were drawn from each country completed questionnaires on stress and coping behaviors in four domains (school, parents, peer, and future). Results revealed that levels of perceived stressfulness of issues in different domains were universally similar among adolescents from the two countries. School-related stress received the highest rankings, Parent- , future-, peer-related stress, ranked (second, third, and fourth) respectively. Differences emerged with respect to coping style depending on region and gender. Coping sty

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Publication Date
Sun Jul 03 2005
Journal Name
Political Sciences Journal
تحديات العولمة للهوية العربية ودور الجامعات العربية في مواجهتها
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تحديات العولمة للهوية العربية و دور الجامعات العربية في مواجهتها

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Publication Date
Sun Jan 13 2019
Journal Name
Arab Science Heritage Journal
مسجد الحظائر ومئذنته دراسة موجزة في تاريخه وعمارته ومئذنته
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اشتهرت بغداد بمساجدها ومأذنها ذات الطراز المتميز في التصميم والشكل والحجم والبناء والزخرفة. ونتيجة للاحتلال المتكرر والغزو الاجبي والكوارث الطبيعية الاخرى فان معظم ابنيتها تعرضت للتدمير والاندثار ولم يبق الا القليل منها شاهدا

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