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Integrative Relationship between the Picture and the Written Text in the Commercial Advertisement
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There is no doubt that the   advertisement picture  and the written text play  a key role in the formation of the language of the communicative discourse as the main pillars of the design of commercial advertising and the main entrance for the  advertising message awareness... Hence the researcher chose the title of her research (Integrative Relationship between the Picture and the Written Text in the Printed Commercial Advertisement) starting from following questions: What is the relationship between the picture and the written text in the printed commercial declaration? Is there functional, aesthetic and interactive integration between them?

                 The importance of the research stems from the possibility of its contribution to the enrichment of the cognitive aspect of the complementarity of the relationship between the picture and the written text in the design of the printed commercial advertisement for the specialists researchers and   workers and those interested in the field of design.

                 The research also aims at revealing the integration of the relationship between the picture and the written text in the design of the printed commercial advertisement.

                The research limits were determined to the study of commercial advertisements of the United States of America published on the Internet in 2016.

               The theoretical framework of the research included the problem of research, its importance, its objectives, and its objective, temporal and spatial limits. The theoretical framework included two sections: the first section is about the concept of complementarity in the typographic achievement.

       The second section dealt with the effectiveness of the relationship between the picture and the written text in the commercial advertisement.  The research procedures and the most important findings and conclusions are then presented. The most important results that have been achieved are as follows:

                1 – The employment of the advertising picture as the main unit that occupies the majority of the advertising space, while the written text explains and supports it, achieving a coherent relationship between the visual and intellectual situation.

                 2 –The presence of words alongside the picture helps in opening the horizons to the thinking of the recipient, especially in the case of words compensation for the inability of the fixed advertisement picture in the expression of temporal or causal links

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Publication Date
Thu Jan 01 2009
Journal Name
Journal Of Educational And Psychological Researches
اثر الإتجاه التكاملي في التفكير المنظومي لطلبة أقسام القرآن الكريم والتربية الإسلامية في مادة الإعجاز القرآني
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أولاً: مشكلة البحث:

لاحظ الباحث عن طريق خبرته – المتواضعة- في أثناء عمله في ميدان التدريس في أقسام القرآن الكريم والتربية الإسلامية ان هناك ضعفاً في المستويات وتدنياً واضحاً في التفكير المنظومي للطلبة في مادة الإعجاز القرآني، ويرى الباحث أن هذا التدني يعود إلى أسباب عديدة من أبرزها: طرائق تدريس المادة، وغزارة المادة الدراسية، وصعوبة استيعابها في الوقت القصير المخصص لها، وان

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Publication Date
Sun Jan 04 2015
Journal Name
Journal Of Educational And Psychological Researches
اثر استراتيجية الخريطة الذهنية في اكتساب المفاهيم الجغرافية لدى طالبات الصف الخامس الادبي في مادة الجغرافية
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The present study aimed to impact Strategy mental map in the acquisition of geographical concepts at the fifth-grade students in the literary geography classes. To achieve the objectives of the research formulated researcher null hypothesis (no statistically significant difference at the level (0.05) between the average scores of students who Adersna using a mind map, and who Adersna using the method usual in the acquisition of concepts geographic fifth grade literary). Has chosen researcher design Altjeribeachtar researcher Design The partial adjustment for both experimental and control groups Pachtearlakedzab concepts. The sample Seateetmthel graders secondary schools under the Directorate General of Educational Baghdad Rusafa II has c

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Publication Date
Mon Jan 27 2020
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
دور إدارة الجودة الشاملة في تحقيق الميزة التنافسية المستدامة: بحث استطلاعي في شركة التأمين العراقية العامة
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          Seeks this research is to clarify the role played by TQM represented Bmngaradtha (commitment and support of senior management of the philosophy of TQM, strategic planning for the overall quality, focus on the customer, continuous improvement, post workers, training and rehabilitation of workers) to achieve sustainable competitive advantage represented by dimensions (estimated intrinsic , creative culture, information technology, strategic flexibility), research has relied on the views of a sample of managers working in the Iraqi public insurance company. So identified research problem in answering the following questions: "What is the size of visualization owned by managers in the co

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Publication Date
Wed Oct 11 2023
Journal Name
Arab Science Heritage Journal
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   يتناول البحث جمع توجيه العلامة علي النوري الصفاقسي للقراءات، الذي ضمّنه في كتابه (غيث النفع في القراءات السبع) وإفراده في بحث مستقل، والتعليق على ما يحتاج لتعليق وبيان من توجيهه، ويتكون من مقدمة

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Publication Date
Tue Apr 01 2014
Journal Name
Journal Of Economics And Administrative Sciences
Design Consolidate Cost Accounting System For Economic Entities
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      The Costing Accounting is one the analytic tools which plays important role by support the management in planning&  control and decisions-making ,as it became attendant necessity to establish any project whether industrial ,commercial ,service or agriculture ..etc.

     The consolidated accounting system has committed the companies to have their active costing system in which the management can obtain their own data, but we found most of the economic units face problems of applying the costing system because of reasons related to the system design itself or might be related to the requirements of the application success.   

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Publication Date
Mon Jan 02 2017
Journal Name
Journal Of Educational And Psychological Researches
أثر استراتيجية الاستقصاء العقلاني في اكتساب عمليات العلم الاساسية لدى طلاب الثاني المتوسط في مادة الفيزياء
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Recent research have aimed to know the effect of rational inquiry strategy on acquisition basic science processes for second intermediate students in physics. To verify the aim of this research , the researchers added the following zero hypotheses : No statistically significant differences at the level of significance (0.05) between the students mean scores of the two groups on basic science Processes test. The research was carried out on the second intermediate grade male students in Alam Al Yakeen school in Baghdad; belong to Education Directorate Al- Karkh/2, for the Academic Year (2014-2015) A.D. Prepared research requirements included ] selected the scientific subject chapters (6,7,8,9) from physics textbook, the formulation of beha

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Publication Date
Sun Feb 03 2019
Journal Name
Journal Of The College Of Education For Women
Sociological Directions Among Iraqi Scholars: Sociological Directions Among Iraqi Scholars
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Abstract
This study concerned of scientific analysis of sociological directions
among Iraqi scholars graduated before 1960. These directions was divided
between heritage, conflict, critical and symbolic interaction. It is important to
mention that Al-Wardi scholar tried to build a theory in Sociology focused on
the image of Iraqi personality through historical approach used by Arabian
scholar Ibn-Khaldon.

 

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Publication Date
Tue Sep 27 2022
Journal Name
Arab Science Heritage Journal
توجيه الصفاقسي للقراءات في "غيث النفع في القراءات السبع" من سورة الأنبياء إلى نهاية سورة النمل
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The research deals with the collection of Allamah Ali al-Nuri’s guidance on readings, which he included in his book (Ghaith al-Naf’ fi al-Qira’at al-Sabe) and singled out it in a separate study,

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Publication Date
Sat Oct 27 2018
Journal Name
Journal Of Planner And Development
"تأثير استعمالات الارض الحضرية في البنية الاجتماعية للمدن " منطقة الدراسة: قضاء الصدر/2 في مدينة الصدر"
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Publication Date
Fri Aug 01 2014
Journal Name
Journal Of Economics And Administrative Sciences
Impact of Administrative Control on subordinates coherence
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Abstract:
the system of Administrative Control in organizations meets the need to check on the optimal use and proper resources and conservation to achieve the objectives sought by the organization, hence the system of Administrative Control  is part of the overall system in any organization that has undergone evolution always to be able to keep up with progress in the development of other sciences, and that the growth of coherence between subordinates in the organization means the ability to influence the opinions, ideas and attitudes to change it for directions the organization and its values ​​and this is reflected positively on the coherence of the organization, the researcher interest of the imp

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