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Strangeness Concept in Commercial Advertisement Design: يوسف مهدي سعيد -سحر علي سرحان
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  Strangeness in design generally and in advertisement design specifically is manifested in various images and creative propositions and shapes that depart the traditional and conventional framework to elevate design to virtual intellectual worlds related to the inspirational and imaginative range of the creative designer, which makes the forms of strangeness a means for persuasion and astonishment which achieves the functional and aesthetic objectives of the advertisement. The two researchers identified the research question "what is the concept of strangeness in the commercial advertisements design? The research objective has been determined by identifying the concept of strangeness in the commercial advertisement design. Strangeness has been employed as a term for the research, which has been tackled in the first chapter. The second chapter has been dedicated for the theoretical framework including topics tackled in the first chapter such as the concept of strangeness in art, the concept of strangeness in design. The second section also included the advertisement production and strangeness. As for the third chapter, it addressed the research procedures and the analysis of a number of samples of a set of commercial advertisements of Pepsi Cola Company, for the Pepsi cola carbonated drink produced by PepsiCo International Company from 2014-2018. The number of samples of the research community after the survey done by the two researchers in the relevant locations has been (12) commercial advertisements. The research samples have been chosen in an intentional non-probability method being (3) samples constituting 25% of the research community.

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Publication Date
Fri Aug 01 2025
Journal Name
المجلة العراقية لإلرشاد النفسي
الانعكاسات النفسية والاجتماعية لمقاهي (الانترنت) الكوفي شوب في تسرب المراهقين من المدرسة
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Publication Date
Wed Jun 01 2022
Journal Name
Baghdad Science Journal
Impact of Hindiya Dam on the Limnological Features of Euphrates River to the North of Babil Governorate, Iraq
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          Five sites were chosen to the north of Babil Governorate in   order to identify the limnological features and the impact of the Hindiya Dam during 2019. Site2 was located near the dam to reflect the ecological features of this site, whereas other sites, S1 was located at the upstream of the dam as a control site. Moreover, the two other sites S3 and S4 were located down the dam. The results of  the  study  showed  a  close  correlation  between air and water temperature at all sites. Also there were significant differences in average of thirteen out of eighteen water parameters.Water temperature, total alkalinity, bicarbonate, DO, POS, TH and Mg+2  ions  decreased from 22.76˚C, 203.33 mg/L,

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Publication Date
Sun Jun 22 2025
Journal Name
مجلة العلوم القانونية والسياسية
توجهات السياسة الأمريكية حيال العراق في ظل إدارتي (دونالد ترامب وجو بايدن)
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بعد تولى الرئيس الأمريكي (دونالد ترامب) الحكم في الولايات المتحدة الأمريكية عام 2017م، فكان قراره الأول هو التأكيد أنَّ المصلحة الأمريكية هي من تحكم أي سياسة للولايات المتحدة، والقرار الآخر بأنَّ بلاده ستزيد من سقف حضورها في العراق والمنطقة مع مزيد من التعرض والتأثير في السياسات والعلاقات العراقية والاقليمية. ثم جاءت بعده إدارة الرئيس (جو بايدن) عام 2021م لتجد نفسها في ورطة في التعامل مع العراق، فالضغوط ارتفعت ع

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Publication Date
Fri Jul 03 2026
Journal Name
مجلة اكليل للدراسات الانسانية
الصراعات الاقليمية في منطقة الخليج وانعكاساتها على الامن البحري العماني (1980-1991)
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Publication Date
Fri Jan 01 2021
Journal Name
المجلة العراقية لدراسات الصحراء
Effect of water requirements on the cultivation of vegetable crops ( Analytical study agricultural geography
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The effect of water requirements in the cultivation and production of some vegetable crops (summer and winter) was studied in order to determine the importance of water during the different stages of growth in order to carry out the vital processes, as most of the physiological processes within plants in general are affected directly or indirectly by the presence of water, and the research has reached To the fact that moderate soil moisture is important in the germination of crops, as its decrease negatively affects the failure to germination, the failure to elongate peacocks, or the production of incomplete fruits. As for the increase of that moisture, it causes great damage to the vegetable crops, such as their exposure to diseases and pe

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Publication Date
Sun Sep 09 2018
Journal Name
مجلة التراث العلمي العربي
اثر الحروب على المواقع الاثرية في مدينة الموصل مدينة نينوى الاثرية مثالا
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المستخلص مدينة الموصل من المدن القديمة العريقة الاصيلة بتاريخها واثارها عبر مختلف عصور التاريخ الاسلامي والقديم وهي مسكن للعديد من الانبياء، فضلا عن تميزها بوجود اهم مدينة اشورية قديمة وهي مدينة نينوى الاثرية التي مازالت حدودها واثارها موجودة في مركز الجانب الايسر لمدينة الموصل وفي وسط الاحياء السكنية الحديثة بشكل يجذب الزائر الى روعة الدمج بين الماضي والحاضر ، لكن ألان احلى ما فيها قد زال واصبحت اشبه

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Publication Date
Fri Dec 01 2023
Journal Name
Chemical Methodologies
Investigations on TiO<inf>2</inf>-NiO@In<inf>2</inf>O<inf>3</inf> Nanocomposite Thin Films (NCTFs) for Gas Sensing: Synthesis, Physical Characterization, and Detection of NO<inf>2</inf> and H<inf>2</inf>S Gas Sensors
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Publication Date
Wed Apr 30 2025
Journal Name
Journal Of Al-farabi For Humanity Sciences (jfhs)
Colonialism and Anticolonialism in English Fiction: A Study of Defoe’s Robinson Crusoe and H. G. Wells’ The Country of the Blind الاستعمار ومناهضته في الادب القصصي الإنجليزي: دراسة في رواية دانيل ديفو (روبنسون كروسو) وقصة هربرت جورج ويلز (بلد العميان)
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Colonialism as a movement was very popular in Europe more than two centuries before. It aimed at controlling and exploiting several countries in Africa and Asia in addition to imposing their power and control on uninhabited islands. It received adherence and criticism as well. There also appeared activists and nations who stood against it and its practices. English novels discussed this notion greatly by pointing out the bad practices of the colonizers and how the colonized received them. This paper explores two narrative fictions that tackle the different aspects of the term. While Defoe, in Robinson Crusoe (1719), shows a colonial European figure who expresses his superiority, Wells, in “The Country of the Blind” (1904), deconstructs

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Publication Date
Wed Nov 01 2017
Journal Name
Journal Of Computational And Theoretical Nanoscience
Solution for Multi-Objective Optimisation Master Production Scheduling Problems Based on Swarm Intelligence Algorithms
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The emphasis of Master Production Scheduling (MPS) or tactic planning is on time and spatial disintegration of the cumulative planning targets and forecasts, along with the provision and forecast of the required resources. This procedure eventually becomes considerably difficult and slow as the number of resources, products and periods considered increases. A number of studies have been carried out to understand these impediments and formulate algorithms to optimise the production planning problem, or more specifically the master production scheduling (MPS) problem. These algorithms include an Evolutionary Algorithm called Genetic Algorithm, a Swarm Intelligence methodology called Gravitational Search Algorithm (GSA), Bat Algorithm (BAT), T

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Publication Date
Mon Aug 22 2022
Journal Name
Biochemical And Cellular Archives
Deregulation of autophagy flux and gene expression induced by tobacco smoke among Iraqi smokers.
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: Cigarette smoking is a lifestyle behavior that causes significant adverse health effects. Cigarette smoke contains chemicals, many of which are lead to the production of reactive oxygen species (ROS), which can lead to apoptosis and autophagy. To estimate the association of Cigarette smoking with the autophagy and immunity, technology of real time polymerase chain reaction (RTPCR) for gene expression of (LC3A, LC3B, LC3C, myd88) was used. Enzyme-linked immunosorbent assay (ELISA) technique was utilized to measurement the amount of TNF-α protein. The ratios of LC3A/LC3B and LC3B/LC3C were calculated to estimate the autophagy flux. The results indicate the expression of LC3B, LC3C and Myd88 genes in smokers is increased significantly (p

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