The childhood stage is considered the most important stage of all the stages through
the human being’s life. In this stage the human being will be more affected by the various
factors that surround him/her. The first five years of his/her life leave a great impact not only
on the human being personality, but also on his/her whole life. Therefore, it is worthwhile tobe concerned with and focus at the raising up and the teaching of the child during the
childhood stage.
The mission of raising up children in this era - the era of globalization and information
bursting or news flooding – has become a very difficult or even an impossible mission.
Furthermore, not only in the Arabic world, but also all over the world, this era has become a
depressing and a disappointing era to many serious parents and teachers, who seek the fact
and care about both their children’s benefit and the benefit of those who raise them up.
Children are seen to be more accepting to and more connecting with the building up of
civilization. The parent’s attentiveness and the level of their educational maturity will define
the level of family evolution and its role in affecting the child’s personality.
Eventually, all these matters go back to the shortage in the environmental attentiveness
and its relation to the health of the human beings. All these leads to the problem discussed in
this research which is the revealing of the attentiveness by the problem of technological media
poisoning of the children’s parents and their teachers.
The aim of this research is to be acquainted with:
The attentiveness of the technological media poisoning in the members of the sample.
The attentiveness of the technological media poisoning in the kindergarten teachers.
The differences in the attentiveness of the technological media poisoning.
between the kindergarten children’s parents and the children’s teacher.
This research is limited the children’s parents and teachers of the kindergartens in
Baghdad for the academic year 2012-2013.
In order to achieve the goal of this research, the researcher has performed a scale of the
attentiveness of the technological media poisoning according to the scientific steps in the
construction of the psychological scales.
To approve the truth of the scale to be introduced to a number of experts. After
straightening some of the scale items, (33) the of the scale has been approved.
Moreover, the researcher uses statistical analysis for the items by calculating the
distinctive power, which proves that all the items of the scale are distinctive and statistically
significant. The researcher tries to find out the relation between the degree of the item and the
total degree.
The validity of the scale has been approved by repeating the test. The validity factor is
(0.86), which proves that the validity factor is reliable. In the application of the Falkronbach
formula, it has been found that the validity factor is (0.93). This proves that the validity factor
is reliable.
The scale has been applied on (600) members of the sample, whichcontains randomly
chosen children’s parents and kindergarten teachers.
The result of the research are as follows:
All the members of the sample have attentiveness of the technological media poisoning.
The children’s parents have attentiveness of the technological media poisoning.
The kindergarten teachers have attentiveness of the technological media poisoning.
There are differences in attentiveness between all the members of the sample to the
benefit of the mothers side.
The researcher has introduced a number of recommendations and suggestions, which
are going to be discussed later.
The problem of the study is to monitor the content presented in the Iraqi satellite channels to identify the nature of the ideas contained in these ads and to identify the values carried by the creative strategies and ad campaigns that use. Where the satellite is one of the most important technological developments in the field of communications in the nineties and the ads in various forms and functions one of the contents provided by satellite channels where these channels are keen to direct their messages in particular and communication, in general, to address a certain audience and convince and influence in order to achieve certain purposes of the source Or the body from which it originates, especially those that result in an in
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