It is a well-known fact that publishing companies spend much money, time and energy in designing their book covers to attract potential customers. As the first thing people do when they buy or intend to buy a book is looking at its front cover. However, if there is a need to know more about the book, people usually look at the information on its back cover. This paper attempts to explore the persuasive function of blurbs beyond the constraints of the academic domain and consequently their connection with advertising discourse in two main sections: The first presents the concept of blurb and its structure while the second defines persuasion and shows the most prominent strategiesused in blurbs. Finally, this paper gives the conclusion that the blurb is a persuasive text as it aims to influence others to buy the book and therefore, blurb is a type of advertising.
Background: Sex variations in coronary artery disease (CAD) are well documented. However, sex differences in coronary artery calcium (CAC) and its role in the detection of coronary artery stenosis remain controversial. Objective: To assess the impact of sex variation on coronary artery calcification and its efficacy in predicting coronary artery stenosis. Methods: This is a cross-sectional observational study including 230 consecutive patients with suspected CAD (120 men and 110 women) referred for coronary computed tomography angiography (CCTA). The study analyzed sex-based differences in the sensitivity and specificity of coronary artery calcification (CAC) for detecting moderate to severe stenosis across various coronary arteries
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Waste is the most common phenomenon in the educational systems. Such a waste should reduce its efficiency and weaken its productivity which is best represented by failing and dropouts .thus resources meant to develop the educational institutions quality and quantity–wise would be wasted .in other words the return of the investments allotted to develop the educational system would fall short of the aims . The consequences would worst in the primary learning field. The research has three chapters: The first chapter is about significance of the research and its aims in addition to a review of literature. The second chapter is about the concept of dropping out of schools in the primary learning sector plus a history of the phenomenon .Thir
... Show MoreTrading global discourse topic as one of the other entrances to world peace, and the most important reasons for co-existence of intellectual and lumpy, and there Important issue related to a fundamental issue of the other cases are denied and the exclusion of others, Trading global discourse topic as one of the other entrances to world peace, and the most important reasons for co-existence of intellectual and lumpy, and there Important issue related to a fundamental issue of the other cases are denied and the exclusion of others, The stories of the prophets and their people the position of calling them and thought the new Massadik it. have found through research that there are two types of methods in the exclusion are as follows:
... Show MoreThis research in the philosophy of ethics, we have written under the title (Sensory And Mental Dialogue In The Philosophy Of Ethics -Criticism And Analysis-). Consists of three sections; first: talked dealt within the second part; we writhe about controversial consepts of sensory and mental. Then we about the concept of common philosophical doctrines, either in the third section we talked about the concept of the mind doctrines that secured sence mainly studies in philosophy. The purpose for which our finding in this research is to show that undeniable sense or exceeded in any doctrine of mentale doctrines, just as the mind can not be bypassed or undeniable doctrines sensory ... So as to complete the theory that we have in our thesis to
... Show MoreThe theme of unity of the topics that figured prominently Quran, cited preachers and scholars verses function on the unity and sense, to lift the nation from Hdtha, saved from the crisis, in an attempt to reunite and heal the rift, and re nation to unity and strength, and conduct on the path religion True, The Quran the unit is the Constitution of the Islamic nation and a safety valve, a strong rope of God. The following us in our research and Rod talk about it lonely in the Quran, and the statement of some form, and means its findings, including: (obey Allah and His Messenger, and referring to the Quran and Sunnah, and talk by saying better, reform between the brothers, call wisdom and good advice, etc.. ..), as Pena main obstacles and
... Show MoreThis paper aims to verify the existence of relationships between product innovation and the reputation of the organization. The study problem is that the State Organization for Marketing of Oil (SOMO) system is inflexible in terms of marketing procedures and needs innovative, unconventional methods in innovating its products and improving performance. The reputation of the organization. The importance of the study lies in that it is an attempt to raise the interest of SOMO in its approach to the research variables in order to enhance its competitive position in the future and improve the marketing business environment, which contributes to enhancing the reputation of the organization by product innovation. The study sample
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The research aimed to identify “The impact of an instructional-learning design based on the brain- compatible model in systemic thinking among first intermediate grade female students in Mathematics”, in the day schools of the second Karkh Educational directorate.In order to achieve the research objective, the following null hypothesis was formulated:There is no statistically significant difference at the significance level (0.05) among the average scores of the experimental group students who will be taught by applying an (instructional- learning) design based to on the brain–compatible model and the average scores of the control group students who will be taught through the traditional method in the systemic thinking test.The resear
... Show MoreAbstract: The aim of this study is to assess the effectiveness of 940 nm diode laser in comparison to Endoactivator in elimination of smear layer in terms of radicular dentin permeability and ultra-structural changes of root canal walls by SEM evaluation. Twenty-eight single-rooted extracted lower premolars were instrumented up to size X4 (protaper Next, Dentsaply) and divided into two experimental groups according to the irrigation system, G1; activated by EndoActivator and G2; activated by Diode laser 940 nm, CW mode, 1.7 W. Afterward, the roots were made externally impermeable, filled with 2%methylene blue dye, divided horizontally into three segments representing the apical, middle, and coronal thirds then examined under stereo- micr
... Show MoreAbstract: Thorough assessment of the Maxillary,Sinus is very important. Recently 3-dimensional imagewith Cone Beam Computed Tomography (CBCT) is very dependable in Maxillary Sinus diagnosis. The aim of this study is to: shade light on the role of (CBCT) diagnosis of the maxillary sinus anatomical variation and pathological finding among smokers and nonsmokers prior to maxillary sinus lift techniques. Materials and Method: In this study 60 males with age ranged between 20-50 years old, referred for (CBCT) assessment of maxillary sinus in the Specialist Health Center of AL-Sadder city. The scanning were performed using Kodak 9500 (CBCT), the KV was 90, mA10 and scanning time 10 s. Voxel size 0.3mm with( DICOM ) software on a multiplaner re
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The research amid to find out the extent of Iraqi oil companies commitment to implement internal control procedures in accordance with the updated COSO framework. As the research problem was represented in the fact that many of the internal control procedures applied in the Iraqi oil companies are incompatible with most modern international frameworks for internal control, including the integrated COSO framework, issued by the Committee of Sponsoring Organizations of the Tradeway Committee. The research followed the quantitative approach to handling and analysing data by designing a checklist to represent the research tool for collecting data. The study population was represented in the Iraqi oil companies, while the study sample
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