It is a well-known fact that publishing companies spend much money, time and energy in designing their book covers to attract potential customers. As the first thing people do when they buy or intend to buy a book is looking at its front cover. However, if there is a need to know more about the book, people usually look at the information on its back cover. This paper attempts to explore the persuasive function of blurbs beyond the constraints of the academic domain and consequently their connection with advertising discourse in two main sections: The first presents the concept of blurb and its structure while the second defines persuasion and shows the most prominent strategiesused in blurbs. Finally, this paper gives the conclusion that the blurb is a persuasive text as it aims to influence others to buy the book and therefore, blurb is a type of advertising.
The research aims to monitor the methods of Counter psychological warfare in the Iraqi press during the operations to liberate Mosul from the control of the terrorist organization ISIS.The research used the survey method, and “Tareek Al Shaab” Newspaper as a research sample, chosen according to the systematic random sample.
The research reached the following results:
1- The Communicator’s relied on the contents of the counter-psychological warfare and its methods in the battle of “Qadimun Ya Naynawa” used in the newspaper. The methods used were labels assigning such as : inevitable victory, prodding and morale, consensus, breaking of opposition morale, stereotyping, demonization of the opponent
Irrigation has significant role in endodontic treatment, many types of antimicrobial irrigation solutions have been used, but due to the ineffectiveness, safety concerns and side effects of this irrigation, the herbal alternatives for endodontic irrigants might be beneficial. Objectives This study compared the in vitro effectiveness of tea tree oil and clove oil as possible irrigants in endodontics against Enterococcus faecalis in comparison with 3% Sodium hypochlorite. Materials and Methods E. faecalis was isolated from patients in need for endodontic treatment; VITEK was employed for E. faecalis isolate conformation. Muller Hinton agar was prepared with 100μl of freshly prepared suspension of E.faecalis. Wells of 6mm diameter and 4mm dep
... Show MoreThe sunna has the great effect in building the Islamic civilization, and the formulation of the Islamic thinking. It worked at spreading of soicinces at every district of Islam. The purified sunna represent one of the main monuments of Islam after Quran in clarifying the basics of the human intercommunication, and the divine reality. It comes as an explanation to the myertious accounts in the shariaa and sunna that it has begun to form an intellectual depth of the Mulsims' life. The importance ofsunna is it is the second source of legislation in Islamic after the holt Quran. It comes only to affirm what have been mentioned already in theHoly Quran, or clarifying what is not clear in the Quran.
This research tackles the semantic function of colors in the poetry of Gada Al Samman, in the introduction the research explores the difference in the semantic colors for people and the function of these colors in arising the feelings for the human spirit and its influence on that spirit. The research tackles the poems of this poetess that are full of symbolic colors that convey positive and negative meanings related to the poetess herself. In addition the research shows the functions of colors in her poetry through the compatibility of colors by employing colors in her poetry in terms of compatibility with the vision of community to denote colors. Beside using the function of colors contrast by employing the colors in different meaning
... Show Morewealth which has, as well as the factors which entered the national consciousness of thousands of the continent 2. has not been possible to continue the national resistance in Namibia means spontaneous first and in light of the factors of national awareness of the new has taken sweeping the continent during the interwar period in the thirties and forties of the last century, marked by the return of a lot of educated Africans who have received their education in the countries of Western Europe, where traders who looktoa life of freedomenjoyed bythe people ofWaldo.. As well as awareness of labor represented by the working class and the work of strikes and mass anti-exploitation, which was subjected to factor in the region in wages and lack
... Show MoreThe role of kindergarten in the development of moral values of children" The child moral education in institutions of basic education considered as the priority of values and social goals of methodical education , and consideringto how the child be in the kindergarten of susceptibility to absorb and configuration and modification of experiences, thus the kindergartens are important because of their influence in the formation of his character through reincarnation of the personality of those who manage education and try to imitate their values and attitudes and standards of right and wrong. This is also happen through his exercise of educational activities until he has moral insight which enables him to distinguish between good and evil b
... Show MoreThe Maghreb Did not know modern problem more complex and dangerous than the problem of Western Sahara, which is the first obstacle in front of building Arab Maghreb, did not enter Post-independence governments in attrition mutual since liberation wars until today, as happened with this problem between Morocco and Algeria supporting the Polisario Front separatist and did not know the end after so, this research focused on the show dimensional geopolitical to this problem and reveal the role of regional and international behind its continuation and the latest developments after the revolutions Arab Spring and its impact on the problem and the end of UN mission new to the Sahara and results.
In this paper, the Magnetohydrodynamic (MHD) for Williamson fluid with varying temperature and concentration in an inclined channel with variable viscosity has been examined. The perturbation technique in terms of the Weissenberg number to obtain explicit forms for the velocity field has been used. All the solutions of physical parameters of the Darcy parameter , Reynolds number , Peclet number and Magnetic parameter are discussed under the different values as shown in plots.
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This study aimed at accounting for the role of talents management in consolidating organizational learning process at the Yemeni General Corporation For telecommunication. To achieve the objective of the study, the researcher designed a questionnaire and administered it. The sample of the study consisted of (166) employees (General Manager, Manager and Department Head). They were selected randomly out of a total Population of (291) employees during the Year 2019. The descriptive analytic approach was used t reach conclusions.
The finding of the study revealed existence of effect of talents management dimensions, all together and alone, (talents polarization, talents development, talents maintenance and ma
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