It is a well-known fact that publishing companies spend much money, time and energy in designing their book covers to attract potential customers. As the first thing people do when they buy or intend to buy a book is looking at its front cover. However, if there is a need to know more about the book, people usually look at the information on its back cover. This paper attempts to explore the persuasive function of blurbs beyond the constraints of the academic domain and consequently their connection with advertising discourse in two main sections: The first presents the concept of blurb and its structure while the second defines persuasion and shows the most prominent strategiesused in blurbs. Finally, this paper gives the conclusion that the blurb is a persuasive text as it aims to influence others to buy the book and therefore, blurb is a type of advertising.
The aim of this study is to highlight this species of gastropoda Cochlicellabarbara( Linnaeus, 1758), which is recorded for the first time in Iraq, which is an exotic animal in this country. It is a terrestrial Molluscan, the study for three months (February, March and April) 2017. In garden houses in Baghdad Al-Karkh, we studied the development stages from the egg to the adult, they lay a hundred of eggs in about (15-20) eggs in each gelatinous sac, the shell with 7 whorls and about 10 mm in length.
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Anumerical solutions is presented to investigate the effect of inclination angle (θ) , perforation ratio (m) and wall temperature of the plate (Tw) on the heat transfer in natural convection from isothermal square flat plate up surface heated (with and without concentrated hole). The flat plate with dimensions of (128 mm) length × (64 mm) width has been used five with square models of the flat plate that gave a rectangular perforation of (m=0.03, 0.06, 0.13, 0.25, 0.5). The values of angle of inclination were (0o, 15o 30o 45o 60o) from horizontal position and the values of wall temperature (50oC, 60 oC, 70 oC, 90 oC, 100o<
... Show MoreObjective(s): The study aims to evaluate the information of the elderly about personal hygiene , and to find out the relationship between residents of geriatric-care homes knowledge and their demographic characteristics .
Methodology: A quasi-experimental design study is conducted at geriatric home in Al Cyelakh Geriatric Care Home. The study was started at between November 20, 2021, and March 1, 2023. randomly sample of (30) elderly in geriatric home were studied . Data were collected throughout the utilization of the adopted questionnaire and interview technique. The questionnaire was consists of (40) items related to concerned personal hygiene geriatrics persons, t
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Mixed convection heat transfer to air inside an enclosure is investigated experimentally. The bottom wall of the enclosure is maintained at higher temperature than that of the top wall which keeps in oscillation motion, whereas the left and right walls are well insulated. The differential temperature of the bottom and top walls changed several times in order to accurately characterize the temperature distribution over a considerable range of Richardson number. Adjustable aspect ratio box was built as a test rig to determine the effects of Richardson number and aspect ratio on the flow behavior of the air inside the enclosure. The flow fields and the average Nusselt number profiles were presented in this wo
... Show MoreThe Arab Muslime Paid agreat attention to the Islamic East, especially after their conquest to the Parisian lands, they went forword to continue their conquest till Transoxiara (the lands beyond the river). The research is included the Islamic efforts to conquest (Transoxiara) , They needed mouch time for more than 40 years to conquest it. To sattle their steps in it they used its leading figures to prevent the breaking of the agreement held between them as they were known for doing this before more than once. The main idea of this research is releated to study that history in the Arabic resources.
اﻟﺴﯿﺎق ﻓﻲ َأدرك ﻋﻠﻤﺎؤﻧﺎ اﻷواﺋﻞ أﺛﺮَ اﻟﺴﯿﺎق ﻗﺮﯾﻨﺔ ﻣﻦ اﻟﻘﺮاﺋﻦ اﻟﻤﺆﺛﺮة ﻓﻲ ﻣﻌﻨﻰ اﻟﺨﻄﺎب، وﻗﺪ ﻠﻤﺔ ّ وﺗﻤﺜﻞ ﻟﺪﯾﮭﻢ ﻓﻲ ﺟﺎﻧﺒﯿﻦ :اﻷول اﻟﺴﯿﺎق اﻟﻠﻐﻮي اﻟﺬي ﯾﻘﻮم ﻋﻠﻰ أﺳﺎس أن اﻟﻜ ،ﺗﻮﺟﯿﮫ اﻟﻤﻌﻨﻰ وﺗﺤﺪﯾﺪه ِﻜﻮن ﺣُﺴﻨﮭﺎ ورداءﺗﮭﺎ ﻓﻲ ﻧﻈﻤﮭﺎ، ّ ﻻ ﻗﯿﻤﺔ ﻟﮭﺎ ﻓﻲ ﺣﺎل إﻓﺮادھﺎ، وإﻧﻤﺎ ﯾ واﻟﺜﺎﻧﻲ اﻟﺴﯿﺎق اﻟﺤﺎﻟﻲ، وذﻟﻚ ُ ُ ﺑﺮﺑﻄﮭﻢ اﻟﺼﯿﺎﻏﺔ اﻟﻠﻐﻮﯾﺔ ﺑﺎ
... Show MorePDBN Rashid, International Journal of Development in Social Sciences and Humanities, 2023
This study discusses the Critical Discourse Analysis of 2012 American Presidential Election Debate’. The researcher adopts a model proposed by Van Dijk’s (2006 d). Six ideological categories have been selected within the overall strategies of the ideological square are used. The categories are of three levels of discourse structure : (the meaning, the argumentation, and the rhetoric) .They have shown effective criteria for detecting the most disguised systems of racism and manipulation.
Based on the analysis, it can be concluded that the elite discourses of candidates contribute to the reproduction of domination, Orientalism, and Islamophobia. This can be appl
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