Objectives: This Paper is an attempt to evaluate the services provided by the private hospitals
and to identify the strength and weakness in
their performance The results can be utilized in stating conclusion and recommendations to improve
and activate the role of private medical sector in society .
Methodology: A questionnaire has be designed for this purpose and distributed to ( 132 ) beneficiaries
mostly from Baghdad private hospitals .
Results: The paper has come out with many important results . Among These are the following :
* these who benefit from services provided by private hospitals believe that the good performance of
such hospital is not due to the medical services alone but also to scientific aspects .
* The results also show that the simple satisfaction factors on the lack of integrated services and not on
the prices of such services .
Key words : ( performance, evaluation, private hospitals )
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This scientific study aimed to identify the trends of the initiators towards the integrated marketing communications of (the Emirates Tel
Abstract
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