Objectives: To assess general social factors for elderly in geriatric homes in Jordan.
Methodology: The study was conducted for clients residing in elderly homes. A purposive sample of (155)
residents were selected. Social resource scale by (Duck University Center) called (OARA) older adult resources
and services was used as tool for data collection. The questions extract data about family structure, patterns of
friends and visiting, availability of a confident, satisfaction with the degree of social interaction and availability
of a helper in the event of illness or disability and the program of trips in the houses.
Results: The findings revealed that the life expectancy for women is greater than for men. In respect to marital
status, the majority of the residents were widows who represented (38.I). Only ( 15.5%) of them were visited by
their family more than (5) tines in the year. The study shows that (61.3%) of them have trust to the home's staff
and (25.1%) to their friends in the home. In regard to loneliness, (66.5%) of them feels loneliness and they need
outside assistance, In regard to clients' help, (42%) of them could not know or answer this question. While,
(51.6%) of them need help from inside on bathing, eating or taking medication. In relation to clients trips outside
home, (54.8%) of them have the chance to go outside the home for trip; mainly for visiting family, friends or for
religious purposes.
Recommendation: The study recommended that the leaders of the homes must focus on increasing the facilities
of social relation through more communication, increase visiting times between the elderly and their families
through the social worker of the house, get out of the house and meet other people, invite people home, an.ange
regular tines for getting together with fiiends and family members, and find activities that involve doing things.
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Social marketing seeks to develop and integrate marketing concepts with other approaches to social change and aims to influence behaviors that benefit individuals and societies for the social good. The study investigates the type and level of influence of social marketing on customer behavior in tourism companies in Baghdad (Iraq). The sample size of the study is 135 people comprising directors, assistant directors, and marketing staff in tourism companies in Baghdad. A questionnaire was used as a tool to collect data and information, and was prepared by the researcher after it underwent validity, stability, and arbitration tests. The data was analyzed using the statistical program (SPSS v. 25, AMOS v. 23) and statistical methods have been
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