An Economic Study of the Margins and Profits of Middlemen in the Marketing of Chicken Meat Marketing Channels in Baghdad Province for the Season 2023

Zahraa A. M. Al-Haboobi; Q.T. Jassam; Awf A. Alsaad; Ali S. Shuker

doi:10.1088/1755-1315/1371/10/102011

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Publication Date

Mon Jul 01 2024

Journal Name

Iop Conference Series: Earth And Environmental Science

Volume

1371

DOI

10.1088/1755-1315/1371/10/102011

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An Economic Study of the Margins and Profits of Middlemen in the Marketing of Chicken Meat Marketing Channels in Baghdad Province for the Season 2023

Zahraa A. M. Al-Haboobi

Q.T. Jassam

Awf A. Alsaad

Ali S. Shuker

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AbstractMarketing studies are important to researchers and policy makers. The study of marketing margins and efficiency is important to understand the marketing problems that face parties of the marketing process. The aim of the research is to measure the efficiency margins and the most important marketing channels for marketing chicken meat in the province of Baghdad and to identify the most important marketing problems facing marketers of the commodity. The absolute marketing margins were (0, 1360, 1570, 1545) for the four channels respectively, while the price paid by the consumer was variable according to the marketing channel (3150, 3790, 3920, 4065) for the four channels respectively. The marketing efficiency were (100%, 59.9%, 44%, 43.6%) for the four channels, respectively and the marketers’ profits were (1153, 762, 470, 893) for the four channels respectively. The study showed that the problem of the lack of modern slaughterhouses has a big impact on marketing operations with percentage of 19.3% among the most important marketing problems facing chicken meat marketers, followed by the problem of competition for imported chicken meat which constituted 17.4% of the problems facing chicken meat marketers. These two problems were the two most important problems faced by marketers of chicken meat in Baghdad province. The study came out with some recommendations, including the necessity of government aid to marketing institutions for the purpose of working to reduce the costs of marketing operations, reducing the number of middlemen while preserving the efficiency of marketing operations and benefits to consumers, and encouraging cooperative marketing in order to ensure bargaining power for producers and prevent exploitation by middlemen and traders.