Marketing studies are important to researchers and policy makers. The study of marketing margins and efficiency is important to understand the marketing problems that face parties of the marketing process. The aim of the research is to measure the efficiency margins and the most important marketing channels for marketing chicken meat in the province of Baghdad and to identify the most important marketing problems facing marketers of the commodity. The absolute marketing margins were (0, 1360, 1570, 1545) for the four channels respectively, while the price paid by the consumer was variable according to the marketing channel (3150, 3790, 3920, 4065) for the four channels respectively. The marketing efficiency were (100%, 59.9%, 44%, 43.6%) for the four channels, respectively and the marketers’ profits were (1153, 762, 470, 893) for the four channels respectively. The study showed that the problem of the lack of modern slaughterhouses has a big impact on marketing operations with percentage of 19.3% among the most important marketing problems facing chicken meat marketers, followed by the problem of competition for imported chicken meat which constituted 17.4% of the problems facing chicken meat marketers. These two problems were the two most important problems faced by marketers of chicken meat in Baghdad province. The study came out with some recommendations, including the necessity of government aid to marketing institutions for the purpose of working to reduce the costs of marketing operations, reducing the number of middlemen while preserving the efficiency of marketing operations and benefits to consumers, and encouraging cooperative marketing in order to ensure bargaining power for producers and prevent exploitation by middlemen and traders.
Economics / University of Mosul
Abstract
The spread of the phenomenon of excessive buying in our society, especially for cosmetics, and at the same time increase the marketing deception by the organizations to take quick profit 'and accordingly was identified the problem of research in several questions, including:
Is there a significant effect of consumption culture on marketing deception? &n
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The researcher has chosen ( 40 ) reporters those who was able to contact them and prepared a questionnaire for them to study their situations. Also, he chose an intentional sample from Baghdad audience on condition they should be informed by the performance of the reporters in the satellite channels applying the hypotheses of the theory of depending upon media.
The most important results reached by the re
Purpose: This research seeks to provide a point of view based on the creation of sustainable value to the customer of the banks in the context of total quality management and relationship marketing. It aims to develop a model to measure the value of sustainable customer peduncular under total quality management PAL (administrative leadership, involvement of employees, continuous improvement, process improvement, staff training), through the mediation of relationship marketing and objective dimensions (administrative leadership, involvement of employees, continuous improvement, improving processes , staff training), and to explore any of the variables and dimensions more influential in the creation of sustainable value to the cust
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