The diversity of cultures is still the title of an Iraqi specificity that gave the society a diversity and this is reflected in the journalistic reality with the changing of the political system generate a new political and ideological life that differs from what is prevailed during the decades. However, its exacerbation of the degree of division is an additional duty for the press as a cultural platform and a knowledge bridge that contributes to the process of dialogue, addressing the differences, establishing a politically homogeneous structure through the state and socially by uniting all components of society and working to raise public awareness of the importance of national belonging to build a modern state. Cultural diversity is a human moral and intellectual necessity that leads to peaceful coexistence and building a human being who respects values and freedom of expression and opinion in order to create modern institutions and a civilized society based on tolerance and exchange of ideas. Therefore, the gradual transformation of political reality led to the challenge of press which indicates media in how to contribute to the process of repairing cracks and confront the ideological differences and prevailing cultures. One of the most prominent of this difficult stage is the occurrence of deadly doublets and dynasties in Iraqi cultural structures. The contemplative historian senses that two basic lines of Iraqi intellectuals have been starting together since the formation of the state and they contribute to live in conflict between them in 2003 after the defeat of the state and the laxity of society. This is reflected in an Iraqi political-national cultural line that represents the radical-socialist trend which began utopian, class-oriented and Marxist at the parties. While the second line represent the national trend and later ideologically envied by the parties and national groups. The decline of the two trends has led to a different cultural and ideological direction that represent political Islam and its control over the political and societal reality, taking advantage of the failure of those forces in the two previous directions. To conflict in the structure of culture with the invention of regional and international shares in situation of plowing the mental and unconscious infrastructure of the individual reflected on the cultural environment of the community to live a kind of turmoil, which led to different trends in the structure of press in accordance with the variables to produce a speech. It is a sign of the new reality. The press has been a manifestation of change that has been associated with the political system and its relationship to the nature of the facts of the new environment. Therefore, there is a link between the evidence of the press and the possibility of forming an ideology that is consistent with the cultural structure by means of various information, news, analysis, article, and the possibility of controlling external press institutions and the work controls that govern the structure of the institutions internally. These restrictions and restrains have defined the path by which each press organization operates through its structure of human staff. And the capital which is the core and the starting point for the establishment and the continuation of the existence of the means and then the goals embodied in the speech that is characterized by this newspaper or that in the production of ideas and opinions, information and texts and they deal to communicate to the public to influence the trends and their tendencies and not to employ diversity and marketing through the various media in its ideological tendencies leading to division and then to a social and political conflict.
This study seeks to address the impact of marketing knowledge dimensions (product, price, promotion, distribution) on the organizational performance in relation to a number of variables which are (efficiency, effectiveness, market share, customer satisfaction), and seeks to reveal the role of marketing knowledge in organizational performance.
In order to achieve the objective of the study the researcher has adopted a hypothetical model that reflects the logical relationships between the variables of the study. In order to reveal the nature of these relationships, several hypotheses have been presented as tentative solutions and this study seeks to verify the validity of these hypotheses.
... Show MoreImpairment of financial assets defined according to IFRS 9 as the difference between all contractual cash flows that are due to an entity in accordance with the contract and all the cash flows that the entity expects to receive, the entity should estimates all the cash flows through looking to the contract terms during the life time period of the assets or for shorter period if possible, the cash flow should include the amounts of selling any collateral taken or any other enhancement. On the other hand, the Central bank of Iraq guidelines regards impairment differ from the IFRS 9 that’s does not consider the collateral value on calculating the impairment that’s effects on the net profit through recognizing exaggerated loss an
... Show MoreStudy of Direct Marketing techniques and determining the scope of the suitability of each of them in the application in the Iraqi market - An analytical and explorative study for sample of views for wholesaler in Baghdad. The essential idea of the research is to go into the most important concepts which have been mentioned in the direct marketing and determining its current and most important techniques and knowing the scope of applying these techniques in Baghdad main markets (Karrada, Jamilah, shorja, Baya area, zeyouna and new Baghdad) and which of those techniques most applicable in these markets. The research took a sample of (100) wholesalers who practice the activities of selling nutritional items, auto and outs spare part
... Show MoreThe aim of this study was to study TV advertising and consumer behavior in children and to meet the needs of children. The study included 100 children from Baghdad who were randomly selected from different regions ranging in age from 9-12 years of both males and females. The current research was based on the interview and the completion of special forms prepared for this purpose. This age group was selected for the rare studies conducted on television advertising and limited to different sectors. Data on age and sex were documented, as the results of this study proved The afternoon period was the preferred period for watching the TV show in males, where it was 22%, while the morning period was the female favorite, and it was 23%. The ind
... Show Morephenomenon in the Arab women's contemporary literature, but it is rare in Iraqi women's
literature and falls short to the level of the phenomenon until now. Perhaps this is one of the
main reasons that caused the reluctance of researchers to study it, and this is probably the first
academic research in this field.
This research followed the discourse of Autobiography of women in Iraq, depending on the
two factors of charter and reference of the elements of Philippe Lejeune’s definition of the
genre of Autobiography, without focusing on narrative method, so it handled notes,
memories, diaries and biography of the other and counted all under the genre of the
Biography.
It came in three sections, the first follo
Brainstorming is one of the fundamental and necessary concepts for practising the auditing profession, as auditing standards encouraged the implementation of brainstorming sessions to reach reasonable assurance about the validity of the evidence and information obtained by the auditor to detect fraud, as the implementation of brainstorming sessions and the practice of professional suspicion during the audit process lead To increase the quality of auditing and thus raise the financial community's confidence in the auditing profession again after it was exposed to several crises that led to the financial community losing confidence in the auditing profession.
The research aims to explain the effect of brain
... Show MoreBrainstorming is one of the fundamental and necessary concepts for practicing the auditing profession, as auditing standards encouraged the implementation of brainstorming sessions to reach reasonable assurance about the validity of the evidence and information obtained by the auditor to detect fraud, as the implementation of brainstorming sessions and the practice of professional suspicion during the audit process lead to increase the quality of auditing and thus raise the financial community's confidence in the auditing profession again after it was exposed to several crises that led to the financial community losing confidence in the auditing profession.
The research aims to explain the effect of brain
... Show More