The problem of this research lies in the fact that there is a lack of accurate scientific perceptions about the size of the use of Iraqi women’s social networking sites and the motives behind this use and the expectations generated by them.
The goals of the research are as follows:
1- Determine the extent of Iraqi women’s use of social networking sites (Facebook, YouTube, twitter, and Instagram).
2- Investigative the motives behind the use of social networking sites by Iraqi women.
3- Detecting the repercussions of Iraqi women’s use of social networking sites (Facebook, you tube, twitter, and Instagram).
The research is classified as a descriptive one. The researchers use the survey methodology. The research community is limited to Baghdad city population of only females at the age of 18 and above who use these sites. They also use questionnaire, observation and interviews as research tools.
The research is concluded with the following results:
1- Iraqi women use a large number of social networking sites (Facebook, you tube, twitter and Instagram) and this shows the relative disparity in the size of the use of each site.
2- The total utilitarian motives outweigh the ritualistic motives behind the use of these sites by the correspondents.
3- Consistency of impressions achieved by the candidates as a result of their use of such sites with the idea included in them, their purposes and name I,e, social communication, and the consequent entertainment.
This study seeks to address the impact of marketing knowledge dimensions (product, price, promotion, distribution) on the organizational performance in relation to a number of variables which are (efficiency, effectiveness, market share, customer satisfaction), and seeks to reveal the role of marketing knowledge in organizational performance.
In order to achieve the objective of the study the researcher has adopted a hypothetical model that reflects the logical relationships between the variables of the study. In order to reveal the nature of these relationships, several hypotheses have been presented as tentative solutions and this study seeks to verify the validity of these hypotheses.
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