The problem of this research lies in the fact that there is a lack of accurate scientific perceptions about the size of the use of Iraqi women’s social networking sites and the motives behind this use and the expectations generated by them.
The goals of the research are as follows:
1- Determine the extent of Iraqi women’s use of social networking sites (Facebook, YouTube, twitter, and Instagram).
2- Investigative the motives behind the use of social networking sites by Iraqi women.
3- Detecting the repercussions of Iraqi women’s use of social networking sites (Facebook, you tube, twitter, and Instagram).
The research is classified as a descriptive one. The researchers use the survey methodology. The research community is limited to Baghdad city population of only females at the age of 18 and above who use these sites. They also use questionnaire, observation and interviews as research tools.
The research is concluded with the following results:
1- Iraqi women use a large number of social networking sites (Facebook, you tube, twitter and Instagram) and this shows the relative disparity in the size of the use of each site.
2- The total utilitarian motives outweigh the ritualistic motives behind the use of these sites by the correspondents.
3- Consistency of impressions achieved by the candidates as a result of their use of such sites with the idea included in them, their purposes and name I,e, social communication, and the consequent entertainment.
Abstract:
Organizations need today to move towards strategic innovation, which means the analysis of positions, especially the challenges faced by the change in the external environment, which makes it imperative for the organization that you reconsider their strategies and orientations and operations, a so-called re-engineering to meet those challenges and pressures. Now this research dilemma intellectual two-dimensional, yet my account in not Take writings and researchers effect strategic innovation in re-engineering business processes, according to science and to inform the researcher, and after the application represented in the non-application of such resear
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