The aim of this paper is to study the frames of Argument of normalization with Israel on the websites of the satellite channels directed in the Arabic language (Al-Alam and Al-Hurra Iraq) channels by analyzing the mechanisms of framing an Argument, The way in which we frame an issue largely determines how that issue will be understood and acted upon، The research adopted the survey method applied to the sites of(Al-
Alam and Al-Hurra) channels, at the period 13 Aug. - 12 Nov. 2020, which included (855) news items, (633) for Al-Alam channel website, and (222) for Alhurra Iraq channel website.
The most important results are: The two channels dependence on the Argument Directed, Al-Alam channel focuses on Islamic and Arab attitudes, At the level of religious and governmental leaders or the audience, While Al-Hurra Iraq channel proposed it by convincing the recipient to the political and economic benefits. The results also confirmed the interest of the two channels' sites in the fixed images that topped the list of elements accompanying the arguments, in addition to, Al-Alam channel Brought out the ethical frame in the Argument of normalization in the first rank in support their arguments. based on the fact that normalization is a betrayal of religion and Arabism, while Al-Hurra focused on the frame of cooperation in the first rank.
Abstract
Leadership has now become a process for applying methods and techniques that make the Organization at the top of its competitive pyramid a greater market share. Leadership has become a focus for all leaders and managers، and leaders and managers are increasingly seeking to develop their skills and leadership skills. The research started with a clear problem of specific questions to ensure that the general objective of the research is to describe the characteristics of the leader and to clarify the dimensions of empowering the workers and to highlight the role of the leader in empowering the workers. The study examines the relation between the role of the leader in
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