The research is aimed at investigating how the New York Times framed the war against ISIS in its news coverage and which news sources it adopted while reporting on this war.
The research could be classified under descriptive researches. The survey methodology has been adopted and the content analysis has been used. The research sample consists of all the news stories the New York Times have published about the war against ISIS from 10/17/2016 to 4/16/2017 according to the comprehensive sampling method. The number of news stories that were analyzed was (155) news story. The research tool was (coding scheme).
The research has reached the following conclusions:
1. In its news coverage of the war against ISIS, the New York Times focused on highlighting the US role in the war, amplifying it and presenting it as major and pivotal.
2. The newspaper did not pay any attention to counter-frames, that is, the frames that contradict the U.S. participation in the war against ISIS, as it did not publish any news story that present opinions opposing the participation of the U.S. in this war.
3. The newspaper framed the war against ISIS within the war on terror frame, by indicating the continuity of the threat posed by ISIS to international security and peace.
4. The newspaper preferred the adoption of official news sources at the expense of informal news sources.
5. The research revealed the newspaper s bias to American official news sources, and to news sources that have good relationships with American government at the expense of news sources that do not have such relationships.
6. A drop in the use of anonymous sources has been observed that agrees with the results of some recently conducted researches.
Abstract
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Viral marketing has become one of the modern strategies adopted by organizations in the marketing of products and services. The idea of viral marketing focuses on the social relations between individuals and groups. As a result of the technological development, most organizations have resorted to using the Internet and its applications and social media to market and promote their products. To reach the largest number of consumers to display their products and services in many ways, including text, audio, visual or video and thus affect the behavior of the consumer.
The problem of the study was the following question (do viral marketing technologies have an impact on consumer behavior?)
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