The research topic is summarized in the importance of studying the measuring the extent of the university youth’s exposure in the Emirati Society to those series and the resulting achieved satisfaction. The most important results and recommendations of the study are as follows: a high rate of the respondents’, sample individuals, exposure to the dubbed Turkish series since it is evident that almost three-fourths of the study individuals watch the dubbed Turkish series,.”. The most significant positive aspects of the dubbed Turkish series are: “they focus on the most important tourist attractions in Turkey” and “ improving the audience›s knowledge and information on the traditions of the Turkish society”. The most apparent negatives of the dubbed Turkish series are: “they discuss topics that do not agree with the local traditions”, “they promote strange ideas that are incompatible with the society” , “they attract teenagers through inappropriate models and ideas”, “they promote ideas and opinions that are incompatible with the Islamic values” and “they destroy the national identity”.. The study recommends conducting more researches on the impact of the dubbed Turkish series shown on the different satellite channels on the different sectors of the audience as well as conducting detailed studies on the nature of preparing the contents of those series and carrying out studies on the audience of the specialized channels and their attitudes towards them. They call upon setting special policies of media for presenting those dubbed Turkish series on the satellite channels to confirm their commitment to the values and ethics of their communities.
Receipt date: 2/2/2021 accepted date: 4/6/2021 Publication date: 12/31/2021
This work is licensed under a Creative Commons Attribution 4.0 International License.
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