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Students and Watching Specialized Satellite Channels (Applied Study on a Sample of University of Baghdad’s Students
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This research is one of the public research aimed at identifying the communication habits and the implications of the content on the communication process, especially as the audience of specialized media is often characterized by effectiveness, depth and active in tracking the media message and interaction with its content. It means such audience is a positive, very active, dynamic, and very alert audience driven by his interests and psychological needs to watch specific programs meet his desires.

This satisfaction can only be achieved through the use of specialized media capable of producing programs that will communicate and interact between the ideas you present and this audience.

The phenomenon of specialized satellite TV is a new phenomenon in the media. It has emerged and spread rabidly and branched in various fields of knowledge and life activities as a reflection of the necessities of social, economic, cultural and technical aspects.

So, this research, which examines the phenomenon of students' exposure to these satellite channels, aims to identify the importance of those satellite channels for their lives and communication habits in receiving those channels. Moreover, the research gets to know the ability of these satellite channels to satisfy the different desires and interests: scientific, literary, artistic and in all life activities to reach their capability to attract the public. Then, the study tries to know what is distinguished in these satellite channels that differentiates them form the public or non-specialized satellite channels.

Search results showed that channels with more fun, entertainment and entertainment have higher viewership than others. This can be seen by the high percentage of viewership of singing and music channels, especially if we add them as well as the rates of drama, children and cooking channels, while the percentage of viewership of channels with serious topics such as educational and cultural channels. These results are consistent with the levels of viewing shown by listeners and viewers' research that have shown that both educated and more educated people rely on television for entertainment and have a limited desire to adjust television programs to other features of more informative and educational recipes.

The results also revealed the diversity of the interests of the majority of the students surveyed and their needs to be satisfied from different subjects at the same time. These results reveal the lack of specialized interests among students with a single subject of knowledge.

But, what drives students to watch specialized satellite channels? Research has shown that the majority of respondents are looking at these channels for specific programs that match their interests and desires.

It was also found that the students, according to the degree of preference first, prefer in their views of specialized satellite TV types, including the most important: satellite channels specialized in sports, next specialized in drama, after that the news channels, then the music ones, after that the religious channels, then, the documentary channels, followed by the specialized in children's films and programs, and finally the channels specialized in women's affairs. The longest time spent by more than half of the students surveyed in front of specialized channels screens is one to two hours.

The results also showed that most of the students are of the irregular type to watch, but to follow specialized satellite channels according to mood and leisure time depending on the psychological state and mood more than they tend to follow them regularly. This is considered as a difference that reveals the weakness of the students' selective exposure to subjects offered by satellite channels.

The research showed that more than half of the students surveyed did not pre-select programs chosen in specialized channels. Rather, they leave the choice to the factors of chance in what shows them remote control programs and choose what suits them.

The results, also, showed that the most important needs or desires saturated or met by watching specialized satellite channels in the students are concentrated in satisfying the need for specific information eager to know the details and follow the latest developments. In the second place, the respondents mentioned that the media coverage of the satellite channels provides them with opportunities to follow topics they are interested in. The satisfaction of the need for information or knowledge and skills useful in the development of a scientific or professional discipline that works or cares for students has come at the bottom of the concerns of the respondents.

As for the negative or positive viewers towards what they receive or are exposed to specialized satellite TV programs, most of the respondents stated that they are engaged in an internal dialogue with oneself about the ideas, opinions, and topics raised by the programs of these satellite channels, while it was found that few respondents, unlike the first case, stated that they, absolutely, recognize it. The research also revealed that more than half of the respondents discuss some of the content of the programs they watch with colleagues in the profession, study or family member, while a third of them just watch or enjoy what they see calmly and relaxed.

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Publication Date
Sat May 02 2015
Journal Name
التربية العلمية
the effect of a strategy on the reading compreheehension of first-yearinter intermediate school students
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Publication Date
Fri Jul 24 2026
Journal Name
Albahith Alalami
Tendencies of Scientific Research in the Specialized Journalism the Media Researcher Magazine A survey study
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Publication Date
Sun Dec 01 2019
Journal Name
Journal Of Economics And Administrative Sciences
The impact of wages and benefits systems on the performance of employees A field study in the General Company for Food Industries in the city of Baghdad
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The research aims to find out the impact of wages and benefits systems on the performance of employees, which included the research community on a sample of employees in the company, and the sample consisted of (50) employees and an employee, A questionnaire composed as prepared (23) paragraph, use the promised statistically methods in data collected by the questionnaire analysis. The research reached a number of results, the most prominent of which were: There is a correlation between wage systems, benefits and performance of employees, and the presence of the impact of the systems of wages and benefits to the performance of employees. The research was presented a set of recommendations including: increasing the effectiveness of

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Publication Date
Sat Feb 01 2020
Journal Name
Journal Of Economics And Administrative Sciences
Re-engineering management processes and its impact on the strategic decision-making process Field study on the College of Education / University of Mustansiriya / Iraq
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The aim of the research is to identify both the re-engineering of management processes and the strategic decision-making process in the research community and determine the nature of the correlation between the two variables and know the relationship between them to achieve the research goal. The researcher used a descriptive and analytical method. The research community consists of a group of professors and staff of the College of Education affiliated to the University of Mustansiriya in Baghdad, which their number were (45),  the researcher has distributed the forms to all members of the sample,  only (3) forms were excluded for invalidity and thus the number of forms approved in the analysis were (42) forms. The rese

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Publication Date
Fri Jun 01 2007
Journal Name
Journal Of The College Of Languages (jcl)
Investigating EFL Iraqi College Students' Awareness of Euphemistic Expressions
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All over the world and in different societies and cultures , people are always looking for different ways of favourable , gentle smooth and soft communication .The 'powerful linguistic devices ' that are embedded in the daily English language is called "euphemism". It plays an important and vital role in daily communication. It represents a significant part of English . It is used to express any aspect of everyday realities such as the business world , mass media , etc. The comprehension of such realities can not be verified unless a reasonable command of euphemism is achieved.
Euphemism is defined according to various perspectives and views. It is " that figure of speech which consists in the substitution of a word or expression of c

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Publication Date
Wed Oct 17 2018
Journal Name
Journal Of Economics And Administrative Sciences
/ E-Readiness, UTAUT Model, Social Commerce
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Abstract

Objective / Purpose: Online social relationships through the emergence of Web 2.0 applications have become a new trend for researchers to study the behavior of consumers to shop online, as well as social networking sites are technologies that opened up opportunities for new business models. Therefore, a new trend has emerged, called social trade technology. In order to understand the behavioral intentions of the beneficiaries to adopt the technology of social trade, the current research aims at developing an electronic readiness framework and UTAUT model to understand the beneficiary's adoption of social trade technology.

Design/ methodology/ Approach: To achieve the obje

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Publication Date
Sun Sep 01 2019
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
The role of target cost technology in reducing product costs: Applied Study in the General Company for Soft Drinks Industry
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The Research dealt with the role of the target costs in reducing the cost of products in the General Company for soft drinks. One the modern approaches reduce costs and thus increase the ability and continuity to compete in the market. Where the problem of research in identifying the shortcomings in the traditional method used in the company sample research. Which led to a weak control of the cost and the researcher relied on data and costs of the company. The research recommended that the target cost of the company should be applied to the research sample. Training the employees. In addition, preparing training courses for them. He stressed the need to address obstacles that prevent the existence of an effective cost system. Including t

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Publication Date
Thu Feb 01 2018
Journal Name
Journal Of Economics And Administrative Sciences
Evaluation of Common Stocks Using The Fama-French Five Factor Model An Applied Study in The Iraq Stock Exchange
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     The process of stocks evaluating considered as a one of challenges for the financial analysis, since the evaluating focuses on define the current value for the cash flows which the shareholders expected to have. Due to the importance of this subject, the current research aims to choose Fama & French five factors Model to evaluate the common stocks to define the Model accuracy in Fama& French for 2014. It has been used factors of volume, book value to market value, Profitability and investment, in addition to Beta coefficient which used in capital assets pricing Model as a scale for Fama & French five factors Model. The research sample included 11 banks listed in Iraq stock market which have me

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Publication Date
Tue Mar 01 2022
Journal Name
Academy Of Accounting And Financial Studies Journal
Impact of Digital Audit on Improving performance Quality and Reduce Costs An applied research in a sample of private auditing firms and offices
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Publication Date
Fri Mar 01 2019
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
The Relationship Between Competitive Intelligence and Entrepreneurial Performance By Centralizing Strategic Vigilance: Field study of a sample of National colleges in Iraq
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The aim of this study is to highlight the relationship between competitive intelligence and Entrepreneurial Performance by centralizing the strategic vigilance of a sample of civil faculties in Baghdad. The sample of the study was targeted at 10 Iraqi civil colleges, which consisted of (133) members of the faculty council of the faculties, the search data was collected using the questionnaire form as the main research tool. The results showed that the correlation and influence of competitive intelligence and strategic vigilance in the Entrepreneurial Performance, as well as the role of strategic vigilance as an intermediate variable between competitive intelligence and Entrepreneurial Performance.

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