Preferred Language
Articles
/
abaa-245
The role of radio advertising in promoting purchasing decisions of Iraqi citizens
...Show More Authors

This research aims to identify the role of radio advertising in promoting purchasing decisions of Iraqi audiences, especially that the placement of the announcement through the Iraqi radio stations dealt with a little of Iraqi researchers, and the goal of the research to know the extent of public exposure to the radio advertising through Iraqi radio and patterns of exposure,disclosure of the reasons for public hearing of the radio advertisement, identifying the most important factors influencing the decision to buy in the radio advertisement, this research is descriptive in terms of type as the researcher used the survey method,questionnaire and scale for data and information collection, the sample was selected according to the purposive sample method, and the sample size of the field research (500) individual from the Iraqi public in both sides of Karkh and Rusafa male and female, the research concluded a series of results, the most important of which,the radio is a source of confidence among the Iraqi audiences because it is not misleading and contributes to the delivery of information about the declared goods as well as the purchase of necessary, and that the period of presentation of radio programs is the best times to broadcast the radio advertisement for the great listening and the decision to buy is related to the needs that the public needs,the results of the study also revealed the strength of the relationship between radio advertising and exposure to radio with purchasing decisions through the contribution of radio advertising in determining the purchase decisions for the advertisement of such information about the goods advertised in order to attract audiences attention to the acquisition of the commodity

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Tue May 31 2022
Journal Name
أوراق ثقافيّة مجلّة الآداب والعلوم الإنسانيّة
الرهاب لدى التلامذة ضعاف البصر
...Show More Authors

الرّهاب، اضطراب نفسيّ واسع الانتشار، وتُشير الدّراسات الحديثة إلى أن نسبة انتشاره تتراوح ما بين (7%-14%) في أغلب المجتمعات، وهو اضطراب مُزمن ومُعطّل للحياة الاجتماعيّة، ولكنّه قابل للعلاج. ويتفق العلماء على أن عدم إدراك المعاق بصريًّا للبيئة المحيطة به، وأركانها يجعل تكّيفه معها محصورًا في إطارٍ ضيق، وبذلك تتبلور مشكلة البحث في الإجابة عن التساؤل الآتي: ما مستوى الرّهاب لدى التلامذة ضعاف البصر في المدارس الاب

... Show More
Preview PDF
Publication Date
Wed Jun 07 2023
Journal Name
Journal Of Educational And Psychological Researches
Mental Fatigue among University Teachers
...Show More Authors

The current research aims to measure the level of mental fatigue among the teachers of the University of Baghdad, as well as to measure the significant differences according to the variable of mental fatigue in terms of male and female teachers, specialization (humanitarian, scientific), and title (professor, assistant professor, lecturer). To achieve these current goals, a random sample of (300) teachers from University of Baghdad was selected for the academic year 2019-2020. To measure the mental fatigue, the researcher developed a tool to measure the variable included (56) items. The research revealed that the study sample is mentally tired, the female sample is more mentally tired than males, there are no statistically significant di

... Show More
View Publication Preview PDF
Publication Date
Thu Jan 01 2009
Journal Name
Journal Of Educational And Psychological Researches
تطور الكف المعرفي لدى الاطفال
...Show More Authors

مستخلص البحث :-

      تقوم فكرة البحث الحالي على افتراض مفاده ان الكف المعرفي لدى الاطفال يزداد مع التقدم بالعمر عبر مرحلة الطفولة الوسطى ،  وتسهم هذه الزيادة في فاعلية التحسن التطوري في اداء الذاكرة .

      ولغرض تفحص هذه الفكرة تتبعت الباحثة تطور الكف المعرفي الفعال للاسترجاع بقمع أو كف مسارات الاسترجاع للمعلومات غير ذات الصلة بالموضوع اوالمهمة في ا

... Show More
View Publication Preview PDF
Publication Date
Wed Mar 23 2022
Journal Name
Journal Of Educational And Psychological Researches
Introspective Awareness among College Students
...Show More Authors

The current study aims to identify the introspective awareness of the study sample, as well as to identify the introspective awareness of the study sample in terms of gender. The researcher adopted the viewpoint of Mehling (2002) as a theoretical framework for Introspective awareness. A sample of (239) male students and (331) female students were chosen randomly from two universities (Baghdad University and Al- Mustansiriyah University). To achieve the objectives of the research, the researcher adopted a vulgar scale (Mehling, 2012), which in its final form consisted of (32) items distributed into eight domains. As for the reliability coefficient of the scale, it reached (0.896) in the Cronbach alpha equation. The study revealed that the

... Show More
View Publication Preview PDF
Publication Date
Sun Feb 10 2019
Journal Name
Journal Of The College Of Education For Women
Pretended Personality
...Show More Authors

The personality of an individual comes from the social adjustment which is
represented by the individual interaction with the others. If the individual has acceptable
adjustment, he/she has good social skills such as the flexibility in interaction with others and
accepting the living with them.
Sometimes, the individual show pretended personality in his/her interaction with
others and we should accept the appearance of this characteristic in society. An individual
lives in this society among different types of human personalities with his own personality
which represents emotional, social, rational and physical characteristics.
These characteristics have their importance to be studied within college students
be

... Show More
View Publication Preview PDF
Publication Date
Sun Oct 02 2016
Journal Name
Journal Of Educational And Psychological Researches
الانهماك لدى طلبة جامعة بغداد
...Show More Authors

The recent research aims to. Know the Engagement with students of university. Know significant statistical differences in degrees depending Engagement with the following changes .The Gender  (Males and females). The Specialization(scientific and humanitarian).  The scholastic grade (first, second ,third, fourth grades) For achieving the aims of research , we must use the Descriptive method and Identify community search and selection its samples:  The students of university of Baghdad for the academic year 2014-2015 represented by the scientific and humanitarian colleges of morning study for the grades (first, second, third and fourth) The number of colleges (25) of humanitarian and scientific disciplines of (12) Co

... Show More
View Publication Preview PDF
Publication Date
Sun Oct 06 2013
Journal Name
Journal Of Educational And Psychological Researches
Alienation Divorced alienation
...Show More Authors

The divorce is one of the important problem that prominence in Iraq it needs a remedy speedily .

This problem appears specially at the war of 2003 , it is effected on culture and it trances through communications tools , internet and satellite .

Supreme judicial council recorded about (41536) divorced cases , whereas the rate of this number arise to (87.530) through 2012 , in the same time the Iraqi courts recorded about 20%-30% of wedding cases .

The two researchers focused in their study on the concept of Alienation as a basic variable through its enhancing on the psychological health for divorces , in which they take this sense to connect it with their shortage that reflect negatively on their psychological and

... Show More
View Publication Preview PDF
Publication Date
Sun Oct 06 2013
Journal Name
Journal Of Educational And Psychological Researches
التمرد النفسي لدى طلبة الجامعة
...Show More Authors

Current search targeted to:
  1 - Measuring the psychological rebellion among the students of the university.
  2 - Identify the significant differences in the degrees of psychological rebellion among members of the sample according to the variables of sex (male - female), specialty (Science - a human).
      To achieve the objectives of the research chose researcher samples from the community of the first search for statistical analysis, has reached 400 students, and the second sample of the application of the final, has reached (480) students were selected randomly with simple check of equal value, and the researcher building a search tool double think, After the comple

... Show More
View Publication Preview PDF
Publication Date
Fri Jan 05 2024
Journal Name
Al-academy
References of the directed education to the Member Teaching Stuff performance in the departments of the art Education
...Show More Authors

This study has came as a result to discover on the references of the educational theories which leads the professors in the educational art departments in the Iraqi universities through knowing these ideological references indeed in an important slice of the society. This slice is: the members of professoriate. The study goal knows the ideological references to these theories for the professors in these departments.
In order to approve the research's goals. The researcher has selected a sample contains (50) professoriate members in these departments in the Iraqi universities which they have the educational art profession among the next scientific degrees (assistant teacher. teacher. assistant professor & professor).
The resea

... Show More
View Publication Preview PDF
Publication Date
Sun Mar 01 2020
Journal Name
المجلة العلمية للعلوم التربوية والصحة النفسية
الحيوية الذاتية لدى طلبة الجامعة في ضوء بعض المتغيرات
...Show More Authors

هدفت الدراسة إلى التعرف على الحيوية الذاتية فضلاً عن التعرف على الفروق في الحيوية الذاتية بين الطلبة على وفق متغير الجنس (ذكر – انثى) والمرحلة الدراسية (أول-رابع) والتخصص الدراسي (علمي-انساني)، تألفت عينة الدراسة من (120) طالبا وطالبة من طلبة الجامعة، وتم تطبيق مقياس الدراسة -مقياس (الحيوية الذاتية) وهو (من إعداد الباحثة)، وقد اسفرت نتائج الدراسة عن: - إن طلبة الجامعة يتمتعون بدرجة عالية من الحيوية الذاتية. - وجود ف

... Show More
View Publication Preview PDF