The modernity of election practices of the elections in Iraq, according to the democratic approach, has led to a struggle between political rival forces reflecting a deep pressure on the tools involved in the management, marketing or control of these elections across the general social level. Hence the problem of research resides in answering the following question: What is the nature and size of the pressures affecting the media performance of Al-Iraqia News channel before the legislative elections of 2018 in Iraq?
The objectives of the research were the following:
1. to identify the nature of the pressures that limit the Al-Iraqia News channel’s performance of its functions objectively before the legislative elections determining its sources;
2. to know the magnitude of the impact represented by those pressures among the employees of media in the designated channel despite their belief of the availability of guarantees in the case of failure to respond to such pressures ;
3. to analyze the role of higher and direct administrations to challenge such pressures or Submission for them; and
4. To characterize of the reality of the Al-Iraqia News channel’s media performance before the legislative elections.
The research community, represented by media professionals in Al-Iraqia News channel, included department directors, heads, secretaries of editors, editors, correspondents, translators, program providers and news bulletin newscasters. The sample (50) was chosen out of the total number of employees -98. (44) completed forms were adopted while (6) forms were excluded for non-fulfillment of the conditions of the research. The statistical processing covered the total (44) completed forms. The research ended with a set of results related to sources and natures of pressures which Al-Iraqia News channel›s employees and professionals faced during the course of their media work
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Declaration has become today has an important and active and influential role in the recipient public life، and are concentrated advertising on the creativity component manufacture to attract his attention toward what to be announced from a variety products، and is dominated by television commercials tempo and imagination، and display them a variety of ways catches the attention and an impressive simulates the their senses of hearing and sight، to influence in the receiver and the public paid for purchase. Through it crystallization the subject of our research on the importance of creativity in television advertising and effective for attracting the attention of the publi |
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