The modernity of election practices of the elections in Iraq, according to the democratic approach, has led to a struggle between political rival forces reflecting a deep pressure on the tools involved in the management, marketing or control of these elections across the general social level. Hence the problem of research resides in answering the following question: What is the nature and size of the pressures affecting the media performance of Al-Iraqia News channel before the legislative elections of 2018 in Iraq?
The objectives of the research were the following:
1. to identify the nature of the pressures that limit the Al-Iraqia News channel’s performance of its functions objectively before the legislative elections determining its sources;
2. to know the magnitude of the impact represented by those pressures among the employees of media in the designated channel despite their belief of the availability of guarantees in the case of failure to respond to such pressures ;
3. to analyze the role of higher and direct administrations to challenge such pressures or Submission for them; and
4. To characterize of the reality of the Al-Iraqia News channel’s media performance before the legislative elections.
The research community, represented by media professionals in Al-Iraqia News channel, included department directors, heads, secretaries of editors, editors, correspondents, translators, program providers and news bulletin newscasters. The sample (50) was chosen out of the total number of employees -98. (44) completed forms were adopted while (6) forms were excluded for non-fulfillment of the conditions of the research. The statistical processing covered the total (44) completed forms. The research ended with a set of results related to sources and natures of pressures which Al-Iraqia News channel›s employees and professionals faced during the course of their media work
Role of public relations (PR) and from one community to another, depending on the different cultures of these societies in General, and different ethical values established by their practitioners in these communities organizations , public relations in developed societies, and in some developing countries have taken great strides to contribute to the strategic planning and decision-making, in the framework of their commitment to the values and ethical standards for practitioners, In contrast, we find that applied in Iraq still skips phase coordinate with different communication means with the aim of advertising and publicity for the organization. As a result of the limited recognition of the strategic and vital
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