This research delves into the role of satirical television programs in shaping the image of Iraqi politicians. The research problem is summarized in the main question: How does satire featured in television programs influence the portrayal of Iraqi politicians? This research adopts a descriptive approach and employs a survey methodology. The primary data collection tool is a questionnaire, complemented by observation and measurement techniques. The study draws upon the framework of cultural cultivation theory as a guiding theoretical foundation. A total of 430 questionnaires were disseminated among respondents who regularly watch satirical programs, selected through a multi-stage random sampling procedure.
The researcher arrived at several key findings, including: A majority of the surveyed audience perceives the image crafted of Iraqi politicians through satirical programs as predominantly negative. A smaller portion of respondents believe that satirical programs do not offer a clear image of Iraqi politicians. Additionally, most respondents point to the portrayal of Iraqi politicians' inability to deliver services to citizens as a prominent negative trait accentuated by satirical programs. These programs tend to omit any portrayal of positive attributes or the stances of politicians who prioritize upholding the Iraqi constitution.
Media studies have focused mostly on the issue of the mental image because the image that is formed in the mind has become not only a photo of a human being and having kept for himself. This image has an outside influence which may sometimes up to the formation of the fate of others and it sometimes includes individuals and groups together.
This study comes in the context of identifying the image of Iraqi political parties among Iraqi university students and the nature of the view that students have in their minds about these parties.
Chapter one includes the problem of the research, the importance of the study, the goals and method used. Chapter two is divided into two sections: section one deals with the concept of the mental i
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