The research aims to measure the effect of sensory marketing (visual marketing, audio marketing, olfactory marketing, taste marketing, tactile marketing) in enhancing customer loyalty (behavioral loyalty, situational loyalty, perceptual loyalty) and the mediating role of marketing knowledge (product knowledge, price knowledge, promotion knowledge knowledge of distribution, knowledge of employees, knowledge of physical evidence, knowledge of the process) in a group of large single market markets in Baghdad and the researcher chose it because of the challenges faced by large single market in satisfying the customer and maintaining it as a permanent visitor and enhancing his loyalty, and the research problem was identified with a main question (How much The effect of sensory marketing in enhancing customer loyalty to large single markets by mediating marketing knowledge) in addition to several sub-questions centered on the nature of the relationship between the variables. (300) customers from the markets.
Praise be to God, Lord of the worlds, and prayers and peace be upon our master Muhammad and upon his family and companions as a whole.
The topic of attention was drawn to the attention of the speakers, as it made me ponder it carefully, and my goal in that is to know the reason for the interest of the speakers and their care for it, and to clarify from their books the purpose of making this topic one of the advanced investigations with them.
The idea of writing a paper on the subject of consideration was not absent from my thinking, because I saw the attention of speakers on this issue, as they made it one of the first issues that they deal with studying in their work
... Show MoreThe study aims to integrate the visually impaired people into the art connoisseur community through producing special print artworks to enable the visually impaired people to use their other senses to feel artworks by using artistic printing techniques through adding some prominent materials to the printing colors or making an impact that visually impaired people can perceive using their other senses. This study also aims to set up art exhibitions that display tangible works that can enable visually impaired people to feel artwork and understand its elements to enable them to feel it through other senses.
The study follows the experimental method, through using artistic printing techniques, which allow printing with prominent textur
The current study aims to
1) identify the prevalent Enneagram personality types and the academic self among the sixth-grade students of the distinguished secondary schools; 2) the differences of relationship between the Enneagram personality types and the academic self-concept based on gender; 3) identify the correlation between the Enneagram personality types and the academic self-concept; and 4) identify the contribution of each type of personality types to the academic self-concept. To this end, two instrument were used to collect the data: Riso-Hudson’s scale,1995 was administered to measure enneagram types which had translated to the Arabic language by ( al-yassery,2004), the other instrument was
... Show MoreAbstract: The M(II) complexes [M2(phen)2(L)(H2O)2Cl2] in (2:1:2 (M:L:phen) molar ratio, (where M(II) =Mn(II), Co(II), Cu(II), Ni(II) and Hg(II), phen = 1,10-phenanthroline; L = 2,2'-(1Z,1'Z)-(biphenyl-4,4'-diylbis(azan-1-yl-1-ylidene))bis(methan-1-yl-1- ylidene)diphenol] were synthesized. The mixed complexes have been prepared and characterized using 1H and13C NMR, UV/Visible, FTIR spectra methods and elemental microanalysis, as well as magnetic susceptibility and conductivity measurements. The metal complexes were tested in vitro against three types of pathogenic bacteria microorganisms: Staphylococcus aurous, Escherichia coli, Bacillussubtilis and Pseudomonasaeroginosa to assess their antimicrobial properties. From this study shows that a
... Show MoreThere are many methods of searching large amount of data to find one particular piece of information. Such as find name of person in record of mobile. Certain methods of organizing data make the search process more efficient the objective of these methods is to find the element with least cost (least time). Binary search algorithm is faster than sequential and other commonly used search algorithms. This research develops binary search algorithm by using new structure called Triple, structure in this structure data are represented as triple. It consists of three locations (1-Top, 2-Left, and 3-Right) Binary search algorithm divide the search interval in half, this process makes the maximum number of comparisons (Average case com
... Show Moreلا يخفى على الجميع من ان الفرد العربي يعاني من ضعف الوعي بالذات الوعي السياسي ، مما جعل الدولة و اهمية وجودها و المحافظة على مؤسساتها ليست ضمن اهتماماته مما جعل الباحثين يتساءلون عن امكانية تعزيزه و مدى تأثير ذلك على مستقبل بناء الدولة العربية المعاصرة ، لذلك حاولت الدراسة تناول موضوع الوعي المجتمعي وأثره في بناء الدولة من خلال رؤية فكرية واضحة المعالم، مزجت بين ما هو اجتماعي وسياسي لتحديد مفهوم الوعي
... Show Moreتعد فعالية دفع الثقل واحده من الفعاليات المميزة بألعاب القوى، وهي أحدى فعاليات الرمي الأربعة (رمي الرمح, رمي القرص, أطاحة المطرقة, دفع الثقل) وتطلب قدرات بدنية وقابليات حركية خاصة والتي تعتمد بشكل فعَال ومؤثر على النواحي البايوميكانيكية, خصوصا عندما يتعلق الأمر بذوي الأعاقة ومنهم فئة (40f) والذين يتمتعون بدعم كبير من المجتمع الدولي بصورة عامة وفي بلدانهم بصورة خاصة وأمكانية تطوير أنجازاتهم لرفع أسم بلدانه
... Show MoreVerbal Communication is linked with the social event no matter how different Communities in their cultures and styles of living and it's intuitions and political systems remain involved in its need . It is a dialogue , a pillar of human Communication , all Communication process conditional on the where a bouts of the shrine and the cycle of words . Semiotics is based on two principles important to Communicate : one : offer intended to report to the speaker . And the other : The recipient of the message a (know led gment of this intent . And learn to measure intent rely on two types of units ; first is the evidence for which is available for reporting the intent and the other : Signals . semiotics Communicate evidence bother as a channel
... Show MoreKeeping the secret itself of topics for values are positive attribute of personality traits balanced. Objective of this research study of Keeping the secret when spouses, the study of the theory based on the research and literature that dealt with the subject study is important to mention that there was no study of one Iraqi addressed the study of Keeping the secret when spouses.
The researcher found the importance of the study of it's Keeping the secret when spouses. the factors that affect family relationships in terms of the stability of the marital relationship and this is reflected positively on the lives of family and community.
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