تواجه المؤسسات المختلفة تحديات كثيره تختلف نوعيتها باختلاف توجهات المؤسسه سياسيه او اقتصادية او اجتماعيه ... مما يشكل تهديدا لوجود المؤسسة وسمعتها وبخاصه عند تحول تلك التحديات الى ازمات يجب على المؤسسه التعامل معها والسيطره عليها واحتوائها وهنا ياتي دور ادارة العلاقات العامه في المؤسسه المعنيه للعمل والقيام باعداد برامج خاصه بالتعامل مع الازمات وهو مايعرف ببرامج اداره الازمات . وبطبيعة الحال تختلف عملية ادارة الازمة عن الادارة بالازمات، اذ ان الاخيرة هي فعل يهدف الى توقف او انقطاع نشاط من الانشطة وزعزعة استقرار بعض الاوضاع بهدف احداث شيء من التغيير في ذلك النشاط لصالح مدبره, والحقيقة لقد برعت اللغة الصينية في نحت مصطلح الازمة، اذ ينطقونه wetgl وهي عبارة عن كلمتين الاولى تدل على الخطر اما الاخرى فهي تدل على الفرصة التي يمكن استثمارها، وتمكن براعة القيادة في تصورامكانية تحويل الازمات وما تحمله من مخاطر الى فرصة لاطلاق القدرات الابداعية التي تستثمر الازمة كفرصة لاعادة صياغة الظروف وايجاد الحلول السديدة. هذا البحث يسلط الضوء على البرامج التي قامت بها او اعدتها وزارة الصحه في العراق للتعامل مع هذا الوباء حيث ينشط المرض في موسم الصيف وسجلت عدد من الاصابات في بعض محافضات العراق لاسيما الجنوبيه مما شكل ازمه واجهت المؤسسه الصحيه ممثله بوزارة الصحه ومؤسساتها المختلفه في عموم العراق. حيث تعد وزاره الصحة من المؤسسات التي يمتد نشاطها وخدماتها الى كل المواطنين وبالتالي فهي ذات جمهور كبيروواسع ويشمل جميع فئات المجتمع وطبقاتة لذلك فان بعض الازمات التي قد تتعرض لها الوزاره تكن كبيره نتيجة ضغط الجمهور واحتياجه لبعض البرامج والاجراءات المتعلقة بحياتة وبقاءة . تضمنت هذة الدراسه على ثلاثة محاور تناول المحور الاول الاطار المنهجي للدراسه حيث اشتمل على مشكلة الدراسه واهميتها وهدفها والمنهج الذي اتبع فيها وادوات وطرائق البحث العلمي (و سائل جمع المعلومات) التي استعملها الباحث في حين تناول المحور الثاني الاطار النظري حيث تم تناول مفهوم الازمات واسلوب ادارتها ومرحل ادارة الازمه وانواع ازمات وتشكيل فريق عمل اداره الازمه. اما المحر الثالث فقد تناول اجراءات وزارة الصحة في ادارة ازمه مرض الكوليرا فضلا عن تحليل تلك الاجراات وتقويمها وبخاصة بعد مضي فتره من الزمن على القيام بها وبعضا من تلك الاجراءات والحملات مازال قائما وفي النهاية قدمت الدراسه خاتمة تضمنت عددا من الاستنتاجات وعدد من المقترحات.
We need to know the basic facts concerning planning top and bottom limits including any critical levels or the threshold over which the cost would be much higher for land development. Therefore this paper concerned with Baghdad Municipality decision No.2/1004 dated 7/12/2004. The reason behind this decision is the hope to face up at least in the severe housing crisis in the city of Baghdad. This paper attempts to know the attitude of the local community in the general through a field study of people living near such dwelling where third floors are added of. This might indicate any positive or negative effects whether on short or long-term including its effect on the theoretical side including the population growth of Baghdad, the
... Show MoreSuccess in selecting the best among the sources of supply is one of the most important factors in the efficiency of the procurement activity in the company, because the proper selection of the source of the supply significantly affect the achievement of what is desired by the factors of quality, quantity, price and service, and the ability of the competent supplier to meet everything associated with this Factors of commitments, hereby supporting the procurement function's efforts to fully discharge its responsibilities, and in view of adopting of Al-Furat company quality management system by applying the standards of ISO (9001: 2015) and purpose of getting the on-demand benefits from the application of international standards reg
... Show MoreAbstract
The Paper highlights on one of the main activities in marketing management. That is the internal marketing in the commercial banks and its relationship with the quality services offered to satisfy customers needs and wishes in order to reach he ultimate objectives of those banks. Two state and five private banks in Basrah city (Iraq) were taken in a field study. The survey covered the opinions of (184) state bank employees and (158) clients . The analysis of the survey shows that there is a strong relationship between the internal marketing ( in the banks covered by the survey) and the quality of banking objective services and the private banks show greater interest and concern to the internal ma
... Show MoreThe study tackles the market orientation and the organizational learning as independent variables each included three sub-dimensions, and the variable of business performance as affiliated variable. These three variables have interacted to form the framework around which the study revolves. Since the banking sector has become an important part of which service sector is made, as well as it represents the basic pivot for the process of building and the development of the economies of countries, the Iraqi banking sector have been taken to be the sample of this study. A nonrandom sample of nine Iraqi banks was chosen, including four state banks (Al-Rafdain, Al-RaSheed, Industrial Bank, and Agricultural), and five private banks (Bagh
... Show MoreThe current article focuses on studying the social organization reality of the Iraqi society; it aims to construct an Iraqi organized personality that believe in the principles of Islamic religion by making use of the sociology thoughts in explaining the strength of social organization, and the causes of social deviance in attempt of decreasing the deviance and strengthening the cohesion of Iraqi character.
The researchers put forward some questions: to what extent the western theoretical pattern can succeed in explaining the social organization of the Iraqi society? What is the more appropriate western theory for diagnosing the cohesion and deviance of the society? What is the s
... Show MoreThe aim of the thesis is to estimate the partial and inaccessible population groups, which is a field study to estimate the number of drug’s users in the Baghdad governorate for males who are (15-60) years old.
Because of the absence of data approved by government institutions, as well as the difficulty of estimating the numbers of these people from the traditional survey, in which the respondent expresses himself or his family members in some cases. In these challenges, the NSUM Network Scale-Up Method Is mainly based on asking respondents about the number of people they know in their network of drug addicts.
Based on this principle, a statistical questionnaire was designed to
... Show MoreCommercial banks represent the main pivot in financing national economic activity and its development. The capital represents safety margin to depositors and represents a defense line that protects bank work from dangers. Basel committee requirements represent protection and comprehensive supervision to bank activities for depositors, debtors and the bank. It provides trust in bank dealings and tackles activities of high dangers. The most prominent of these requirements are capital adequacy that concerns bank management and supervision and auditing bodies such as the central bank and protecting banks that suffer weakness in its vital important borrowing activity that reflects weakness in implementing borrowing policy .The purpose
... Show MoreResearch aims to identify the immediate impact of the announcement of mergers in the stockholders and the feasibility of gain abnormal return and benefiting from asymmetric information during the announcement that unite 30 days before the announcement of the merger, and announcement day, and 30 days after the announcement of the merger. It was the largest and most important mergers and acquisitions pick that occurred during the global financial crisis, specifically in health care/pharmaceutical industry, Pfizer and Wyeth merger with Novartis acquisition on Alcon. search has adopted three hypotheses: the first hypothesis that ((achieves the target company's shareholders positive abnormal return (or negative) during and befor
... Show MoreThe research aimed to study the political discourse in the drawings of Faisal Laibi, where it shed light on the discourse in the plastic field - concepts and applications, as well as the representations of discourse in the modern and contemporary plastic field, and to study the experience of Faisal Laibi and the uniqueness of his style in artistic performance. The site has collected more than (210 works) whose sources varied between the artist's website himself on the social network, the Internet, and the published paper publications. The researcher conducted an analysis of some of the drawings to achieve the research objectives. Among the most important results he reached:
1. The political discourse of Faisal Laibi is to direct these
The research aims to achieve a manuscript of Imam Al-Ghazali, may God have mercy on him, verify the attribution of this manuscript to the author, copy the text and serve it in a manner that suits the principles of scientific research in the investigation of manuscripts