ان حماية البيئة وتخفيض التكاليف من األهداف التي تسعى الوحدات االقتصادية الى تحقيقها لكي تتماشى مع التوجه العالمي لحماية الموارد الطبيعية وإنتاج منتجات صديقة للبيئة وفي الوقت نفسه التخلص من االلتزامات التي تتحملها الوحدات االقتصادية من تكاليف بيئية وغر امات مما يؤدي الى ارتفاع كلف االنتاج ، يهدف البحث الى دراسة المرتكزات المعرفية الستراتيجية اإلنتاج األنظف وتحديد التكاليف التي يمكن تخفيضها خالل مراحل االنتاج وبيان المعوقات التي تواجه تطبيق االنتاج االنظف والمقترحات لمعالجة هذه المعوقات، ودور استراتيجية اإلنتاج األنظف في تخفيض التكاليف ، ولتحقيق هذا الهدف تم اختيار احد منتجات الشركة العامة للصناعات الكهربائية وااللكترونية وهو منتج المكيف المنفصل 2طن بهدف تحويله من منتج عادي الى منتج اقتصادي صديق للبيئة وبتكلفة منخفضة ، وتوصلت الباحثتان الى ان االنتاج االنظف هو استراتيجية تستخدمها الوحدة االقتصادية لغرض المحافظة على البيئة من جميع اشكال التلوث الذي يكون له آثار سلبية على المجتمع، اضافة الى االستخدام األمثل لموارد الوحدة والذي يسهم في تخفيض التكاليف وزيادة الربحية، وتوصي الباحثتان ضرورة تركيز الوحدات االقتصادية على انتاج المنتجات الصديقة للبيئة كونها تسهم في توفير الموارد والطاقة وال تضر بالبيئة اثناء االستخدام وتجنبها التكاليف البيئية والغرامات عن االنبعاثات والتلوث الناتج من عملية التصنيع وبذلك تسهم في تخفيض التكاليف وترفع من الميزة التنافسية للوحدة االقتصادية .
Receipt date:6/3/2021 acceptance date:4/5/2021 Publication date:31/31/2021
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